Manager, Brand Marketing

6 months ago

Toronto, Canada Roots Full time

Roots is more than just an/the iconic Canadian retailer, we are a group of passionate employees who act with integrity, trust each other and do what is right. We work in a space where people can grow and develop, with a team of people who own results and are dedicated to seeing Roots win. We seek to build longstanding relationships with partners who share our commitment to maintaining high ethical standards of operation.

We are currently seeking a Manager, Brand Marketing who will seek inspiration from our roots, can commit to achieving results the right way and loves to think big to join us on our journey.

The Manager, Brand Marketing will support and own elements of execution of the Marketing Strategy for the Roots brand, globally.

The Manager, Brand Marketing for Roots will be responsible for and evaluated on the following:

- Lead the execution of key elements of the marketing plan and go-to-market calendar, in partnership with Director of Brand Marketing to deliver “ on time & in full”. Ensure suite of assets for each campaign is clearly identified, delivered on time & channelteamscan execute.
- Own the execution of projects in scope from brief to execution which could include: seasonal (brand and retail) campaigns, special collections, brand equity workstreams, research, strategic partnerships, B2B project support, and international projects (US/Asia).
- Harness the power of data - work with Analyst and other Marketing partners to monitor the customer journey, track performance against Objectives and KPIs, and monitor competitive activity. Extract insights from owned data and research to drive continuous improvement and brand relevancy.
- Write compelling Marketing briefs that translate business goals into inspiring and innovative omnichannel programs, product launches, and story-telling campaigns for both in-store and online.
- Activate cross-functional channels to ensure a cohesive presentation of campaigns in market, reviewing campaign assets for consistency and brand alignment
- Manage the consolidated Marketing budget and related expense tracking, and own the tracking of Marketing activity ROI.
- Develop post-mortems for any larger campaigns to share key learnings with cross functional team.
- Contribute to ensuring continuous communication and collaboration between Marketing, Design, Merchandising, Visual Merchandising and B2B teams.
- Assist in the development of key presentations, decks and information tools used to support the business
- Assist with management and execution of administrative tasks.
- Foster a positive team culture of accountability, ownership & achievement, across Peers, cross functional leads and any direct reports.
- Bachelor's degree in marketing or a related field plus a minimum of 5-8 years of related experience developing consumer product or apparel brands either in-house or at communications agency.
- Strategic thinker with experience developing brand strategy, content creation, storytelling, media planning and social/digital.
- Experience identifying opportunities from consumer and sales data to help drive strategy
- Passion for fashion, retail and the outdoors a benefit.
- Strong understanding of the consumer and consumer segmentation and devising strategies that engage and drive targeted results.
- Understand and relish the opportunity to work with a cross functional team.
- Ability to lead and influence teams and agency partners.
- Exceptional time management, project management and organizational skills
- Proven ability to keep tasks on track & project management experience.
- Passionate people leader
- Equal parts analytical and creative.
- Excellent written and verbal communication skills.

Founded in 1973, Roots Canada is a publicly held Canadian lifestyle brand that sells apparel, leather bags, small leather goods, footwear and active athletic wear with over 100 retail stores in North America and Asia.

  • Sales Representative/marketing Specialist

    7 months ago

    Toronto, Canada Brand Vision Marketing Full time

    _**Join Our Dynamic Team at Brand Vision!**_ Are you passionate about sales and thrive in a collaborative, innovative environment? Brand Vision, a premier marketing agency based in Toronto, is seeking a dedicated Sales Specialist to contribute to our growth and client success. **About Us**: Brand Vision is a leading marketing & web design agency...

  • Social Media Manager

    6 months ago

    Toronto, Canada Brand Vision Marketing Full time

    **About Brand Vision Marketing**: Brand Vision Marketing stands as a premier marketing agency across North America, distinguished for our cutting-edge web design, branding, SEO, and consulting services. Our commitment to innovation and excellence has propelled our diverse clientele toward success. At Brand Vision Marketing, we strive to surpass our clients'...

  • Social Media Manager

    6 months ago

    Toronto, Canada Brand Vision Marketing Full time

    **About Brand Vision Marketing**: Brand Vision Marketing stands as a premier marketing agency across North America, distinguished for our cutting-edge web design, branding, SEO, and consulting services. Our commitment to innovation and excellence has propelled our diverse clientele toward success. At Brand Vision Marketing, we strive to surpass our clients'...

  • Manager, Brand Marketing

    6 months ago

    Toronto, Canada HarperCollins Publishers Full time

    Overview: **Company**:Harlequin Enterprises ULC **Job Title**:Manager, Brand Marketing & Communications **Department**:Harlequin Brand Group **Status**:Regular Full Time **Location**:22 Adelaide Street West, Toronto (Hybird) We celebrate and support the differences that make each of us unique, striving to create a welcoming workplace that ensures...

  • Brand Marketing Manager

    6 months ago

    Toronto, Canada LG Electronics Canada Full time

    As an industry expert, the emerging products Brand Marketing Manager is responsible for developing and implementing the division’s marketing strategy in order to further enhance LG brand awareness in Canada while supporting the division’s short and long-term business objectives. **Responsibilities**: - **Brand Leadership**: - Further elevate LG’s...

  • Marketing & Communications Manager

    6 months ago

    Toronto, Canada Array Marketing Full time

    **About Array Marketing** For over 40 years, Array Marketing has been a global leader in the retail display and in-store merchandising services industry. Global brands like Estée Lauder, Sephora, L'Oreal and Samsung to name a few, rely on our team of more than 2,000 employees around the world, to create great retail experiences by bringing their visions to...

  • Manager, Brand Marketing

    6 months ago

    Toronto, Canada Heart & Stroke Full time

    At Heart & Stroke our mission is to promote health, save lives and enhance recovery. We are committed to a culture that exemplifies our core values: champion health, practice humility, embrace change, drive impact, learn and grow and be heartfelt as we work together to beat heart disease and stroke. To learn more about our mission, values, commitment to...

  • Marketing - Brand Manager

    1 month ago

    Toronto, Canada Organigram INC Full time

    Who We Are Founded in 2013, Organigram is a leading Canadian licensed producer, focused on producing high-quality, indoor-grown cannabis for adult recreational consumers in all provinces and the Yukon. Headquartered in Toronto (Ontario), Organigram has three state-of-the-art cultivation and processing facilities in Moncton (New Brunswick), Winnipeg...

  • National Whiskey Brand Ambassador

    6 months ago

    Toronto, Canada Efex Marketing Full time

    **Company Description** Efex Marketing is a customer experience agency located in Toronto, Ontario. We are experts in experiential marketing, creating long-term relationships between consumers and brands. We strive to go beyond the first impression to build ongoing connections with consumers that last. Job Title: National Whiskey Brand Ambassador (12 month...

  • National Whiskey Brand Ambassador

    3 months ago

    Toronto, Canada Efex Marketing Full time

    **Company Description** Efex Marketing is a customer experience agency located in Toronto, Ontario. We are experts in experiential marketing, creating long-term relationships between consumers and brands. We strive to go beyond the first impression to build ongoing connections with consumers that last. Job Title: National Whiskey Brand Ambassador (12 month...

  • Manager, Brand Marketing

    6 months ago

    Toronto, Canada CIBC Full time

    We’re building a relationship-oriented bank for the modern world. We need talented, passionate professionals who are dedicated to doing what’s right for our clients. At CIBC, we embrace your strengths and your ambitions, so you are empowered at work. Our team members have what they need to make a meaningful impact and are truly valued for who they are...

  • Sales Representative

    7 months ago

    Toronto, Canada Brand Vision Marketing Full time

    _**Join Our Dynamic Team at Brand Vision!**_ Are you passionate about sales and thrive in a collaborative, innovative environment? Brand Vision, a premier marketing agency based in Toronto, is seeking a dedicated Sales Specialist to contribute to our growth and client success. **About Us**: Brand Vision is a leading marketing & web design agency...

  • Sales Representative

    7 months ago

    Toronto, Canada Brand Vision Marketing Full time

    _**Join Our Dynamic Team at Brand Vision!**_ Are you passionate about sales and thrive in a collaborative, innovative environment? Brand Vision, a premier marketing agency based in Toronto, is seeking a dedicated Sales Specialist to contribute to our growth and client success. **About Us**: Brand Vision is a leading marketing agency specializing in...

  • Sales Representative

    6 months ago

    Toronto, Canada Brand Vision Marketing Full time

    Brand Vision is a leading marketing agency based in Toronto, focused on branding and web design for medium and large-sized businesses. We have a team of creative and strategic experts who collaborate to create effective marketing solutions for our clients. **Responsibilities**: - Presenting the brand and proposals to clients - Develop and execute sales...

  • Brand Manager, Us Marketing

    3 months ago

    Toronto, Canada Spin Master Ltd Full time

    Are you a kid at heart looking to build a career with a leading global children's toy, entertainment and digital gaming company? At Spin Master, our unwavering commitment to open mindedness, integrity and innovation is a great part of what has made us an industry leader. How do we stay ahead of the pack? By hiring the best and brightest minds—and that’s...

  • Brand Marketing Manager

    6 months ago

    Toronto, Canada McDonald's Full time

    Company Description: RMHC Canada is the national foundation of support for 34 RMHC programs across Canada - 16 Ronald McDonald Houses and 18 Ronald McDonald Family Rooms. In an average year, these programs support more than 26,000 families with sick children in an average year - keeping families close to each other, and close to the heath care their child...

  • Brand Marketing Manager

    6 days ago

    Toronto, Canada HealthOne Full time

    HealthOne is seeking a **Brand Marketing Manager** to support our marketing team by providing compelling marketing strategies to support our mission, vision and success for our growing multi-disciplinary healthcare business. HealthOne allows individuals to conveniently access 8 key health & wellness services - family & walk-in medicine, dental care, mental...

  • Brand and Product Marketing Manager

    6 months ago

    Toronto, Canada HelloFresh Full time

    At HelloFresh, we want to change the way people eat forever by offering our customers high-quality food and recipes for different meal occasions. Over the past 10 years, we've seen this mission spread around the world and beyond our wildest dreams. Now, we are a global food solutions group and the world's leading meal kit company, active in 18 countries...

  • Marketing Manager

    6 months ago

    Toronto, Canada INCOM Web & e-Marketing Solutions Full time

    Are you a marketing professional looking for a new opportunity to drive growth within a SAAS environment? The Marketing Manager will be responsible for the ideation, planning and execution of all marketing strategies, including social media and community strategies, to enhance brand awareness, customer acquisition, engagement, and retention. iNCOM is a...

  • Brand Marketing Representative

    7 months ago

    Toronto, Canada Abstract Management Group Full time

    Abstract Management Group is a marketing and consulting company in Toronto, representing some of the most significant telecommunications firms in the nation. As a company, we've helped those fortune clients expand their footprint through innovative marketing strategies and cutting-edge advertising. Due to the growth we have seen over the years, we are...