Manager, Brand Marketing

5 months ago

Toronto, Canada Heart & Stroke Full time

At Heart & Stroke our mission is to promote health, save lives and enhance recovery. We are committed to a culture that exemplifies our core values: champion health, practice humility, embrace change, drive impact, learn and grow and be heartfelt as we work together to beat heart disease and stroke.

To learn more about our mission, values, commitment to EDI, and the difference Heart & Stroke makes in the lives of people in Canada at every age, please visit our website

**The opportunity**

Heart & Stroke is seeking a seasoned brand marketer who wants to make a difference to the health of Canadians. This role will be a key contributor to the planning and execution of brand and integrated fundraising initiatives. This role will lead the implementation and execution of strategic marketing plans in support of mission and fundraising (FR) goals to increase revenue, increase brand value and drive impact.

Reporting to the Director of Brand Strategy and Integrated Campaigns, this position requires expertise in marketing strategy development, brand equity management, digital marketing and media, and best in class creative development and execution.

**How you will make an impact every day**

Marketing Strategy Development & Campaign Planning
- Contribute to annual brand planning with market research, brand health tracking and constituent insights as required.
- Provide recommendations in the development of best-in-class brand and integrated fundraising plans
- Develop channel plans in alignment with annual plans.
- Collaborates with internal departments, including Mission, Fundraising and Communications to bring strategic priorities to market.
- Collaborate with internal stakeholders and lead development of briefs for creative, media and research vendors.
- Lead the implementation and execution of the annual brand tracking study.

Campaign Management & Execution
- Strategic support and day-to-day lead with external agency partners such as creative and media agencies in the development and implementation of integrated go-to-market plans
- Manage execution of marketing initiatives for key programs, securing required approvals, and overseeing brand guidelines
- Review and manage campaign budgets and timelines
- Respond to and provide direction to agencies and vendors, including media and creative agencies
- Performance lead for media campaigns (i.e. track, evaluate and measure campaign results against objectives, targets and KPIs)
- Maintain regular communication with the Integrated Agency Team (IAT) for the purpose of regular status updates as well as campaign performance
- Real time optimization or modification of campaign tactics, and as needed, implement contingency plans based on results to date, market conditions and new learning
- Ensure cross functional teams are up to date and aware of campaign objectives and messaging through regular consultations and meetings.
- Work with external partners, consultants and associated advisory groups/committees to engage required expertise and direction in developing and/or implementing campaigns
- Manage French translation of marketing materials with internal translation team.

Campaign Reporting and Results
- Lead and review the development of media analysis reports
- Ensure the development of a 360 post-campaign holistic performance report working through the digital, analytics, communications and fundraising teams
- Incorporate learnings and insights into future campaigns and annual plans.

**Who we need**

Education
- University Degree in Marketing or Business preferred
- Strong appreciation and understanding of the key principles of successful marketing, communications and advertising business development and execution

Experience
- 7+ years in brand marketing
- Extensive experience in Growth and Performance Marketing - solid understanding of digital marketing and digital media (social, display, OLV, SEM etc.)
- Experience planning and implementing 360 omnichannel marketing campaigns
- Experience utilizing insights and analytics to help identify campaign target audiences

**Skills**:

- Able to effectively manage the complexity and ambiguity of ideas and concepts (health related) across projects and teams
- Strong leadership skills with ability to motivate others
- Anticipates and plans for future events, trends, issues and opportunities.
- Proven high level of creativity and ability to innovate for growth, stimulating new ways of thinking and solving problems.
- Excellent written and verbal communication/presentation skills.
- Strong analytical skills partnered with creative thinking
- Data-driven and an affinity for numbers
- Self-aware, committed to professional and personal growth
- Pragmatic, resourceful and a self-starter - takes initiative and willing to roll-up sleeves and work with modest budgets.

**What we offer**

In addition to a competitive salary, Heart & Stroke believes that time off is integral to the personal health and wellness of our employees. We

  • Sales Representative/marketing Specialist

    6 months ago

    Toronto, Canada Brand Vision Marketing Full time

    _**Join Our Dynamic Team at Brand Vision!**_ Are you passionate about sales and thrive in a collaborative, innovative environment? Brand Vision, a premier marketing agency based in Toronto, is seeking a dedicated Sales Specialist to contribute to our growth and client success. **About Us**: Brand Vision is a leading marketing & web design agency...

  • Social Media Manager

    5 months ago

    Toronto, Canada Brand Vision Marketing Full time

    **About Brand Vision Marketing**: Brand Vision Marketing stands as a premier marketing agency across North America, distinguished for our cutting-edge web design, branding, SEO, and consulting services. Our commitment to innovation and excellence has propelled our diverse clientele toward success. At Brand Vision Marketing, we strive to surpass our clients'...

  • Social Media Manager

    5 months ago

    Toronto, Canada Brand Vision Marketing Full time

    **About Brand Vision Marketing**: Brand Vision Marketing stands as a premier marketing agency across North America, distinguished for our cutting-edge web design, branding, SEO, and consulting services. Our commitment to innovation and excellence has propelled our diverse clientele toward success. At Brand Vision Marketing, we strive to surpass our clients'...

  • Brand Ambassador

    1 month ago

    Toronto, Ontario, Canada Brand Momentum Full time

    About UsBrand Momentum is a leading sales, marketing, and retail company seeking a Brand Ambassador to work across Ontario. As a Brand Ambassador, you will be part of a dynamic team that fosters authentic human connections across the nation.Your RoleProvide up-to-date reporting in a timely mannerRetail sampling in various locationsOutdoor guerrilla...

  • Manager, Brand Marketing

    6 months ago

    Toronto, Canada HarperCollins Publishers Full time

    Overview: **Company**:Harlequin Enterprises ULC **Job Title**:Manager, Brand Marketing & Communications **Department**:Harlequin Brand Group **Status**:Regular Full Time **Location**:22 Adelaide Street West, Toronto (Hybird) We celebrate and support the differences that make each of us unique, striving to create a welcoming workplace that ensures...

  • Brand Marketing Manager

    5 months ago

    Toronto, Canada LG Electronics Canada Full time

    As an industry expert, the emerging products Brand Marketing Manager is responsible for developing and implementing the division’s marketing strategy in order to further enhance LG brand awareness in Canada while supporting the division’s short and long-term business objectives. **Responsibilities**: - **Brand Leadership**: - Further elevate LG’s...

  • Manager, Brand Marketing

    5 months ago

    Toronto, Canada Roots Full time

    Roots is more than just an/the iconic Canadian retailer, we are a group of passionate employees who act with integrity, trust each other and do what is right. We work in a space where people can grow and develop, with a team of people who own results and are dedicated to seeing Roots win. We seek to build longstanding relationships with partners who share...

  • Marketing & Communications Manager

    5 months ago

    Toronto, Canada Array Marketing Full time

    **About Array Marketing** For over 40 years, Array Marketing has been a global leader in the retail display and in-store merchandising services industry. Global brands like Estée Lauder, Sephora, L'Oreal and Samsung to name a few, rely on our team of more than 2,000 employees around the world, to create great retail experiences by bringing their visions to...

  • Manager, Brand Marketing

    6 months ago

    Toronto, Canada Canadian Cancer Society Full time

    **_Hybrid Work Model_** **_ Manager, Brand Marketing (15-Month Maternity Leave Coverage)_** **WHY JOIN THE CANADIAN CANCER SOCIETY (CCS)?** The Canadian Cancer Society works tirelessly to save and improve lives. We fund the brightest minds in cancer research. We provide a compassionate support system for all those affected by cancer, across Canada and for...

  • Marketing - Brand Manager

    2 weeks ago

    Toronto, Canada Organigram INC Full time

    Who We Are Founded in 2013, Organigram is a leading Canadian licensed producer, focused on producing high-quality, indoor-grown cannabis for adult recreational consumers in all provinces and the Yukon. Headquartered in Toronto (Ontario), Organigram has three state-of-the-art cultivation and processing facilities in Moncton (New Brunswick), Winnipeg...

  • Brand Ambassador

    1 month ago

    Toronto, Ontario, Canada Brand Momentum Full time

    About UsWe are seeking enthusiastic and outgoing individuals to represent our client's brand at a major event. As a Brand Ambassador, you will be responsible for engaging with attendees, distributing promotional materials, and generating brand awareness.Responsibilities:Engage with event attendees and generate brand awarenessDistribute promotional materials,...

  • National Whiskey Brand Ambassador

    5 months ago

    Toronto, Canada Efex Marketing Full time

    **Company Description** Efex Marketing is a customer experience agency located in Toronto, Ontario. We are experts in experiential marketing, creating long-term relationships between consumers and brands. We strive to go beyond the first impression to build ongoing connections with consumers that last. Job Title: National Whiskey Brand Ambassador (12 month...

  • Brand Experience Specialist

    5 months ago

    Toronto, Canada Vibrant Marketing Full time

    VIBRANT Ideation & Marketing is a brand experience agency that has been building brands across North America since 2006. Our agency vision aligns Strategy and Creative to ensure we create strong and meaningful relationships between brands and people. To support our growth, we are currently looking for an Brand Experience Specialist, based out of...

  • National Whiskey Brand Ambassador

    2 months ago

    Toronto, Canada Efex Marketing Full time

    **Company Description** Efex Marketing is a customer experience agency located in Toronto, Ontario. We are experts in experiential marketing, creating long-term relationships between consumers and brands. We strive to go beyond the first impression to build ongoing connections with consumers that last. Job Title: National Whiskey Brand Ambassador (12 month...

  • Premium Brand Ambassador/Model for Alcohol Brand

    1 month ago

    Toronto, Ontario, Canada Brand Momentum Full time

    Brand Ambassador/Model OpportunityAbout the Role:We are seeking a charismatic and energetic Brand Ambassador/Model to represent a premium alcohol brand at various events.Key Responsibilities:Creating brand awareness and delivering key messagesInteracting with consumers and sampling alcoholRequirements:Head/full body shotCertified to serve alcohol and able to...

  • Manager, Brand Marketing

    6 months ago

    Toronto, Canada CIBC Full time

    We’re building a relationship-oriented bank for the modern world. We need talented, passionate professionals who are dedicated to doing what’s right for our clients. At CIBC, we embrace your strengths and your ambitions, so you are empowered at work. Our team members have what they need to make a meaningful impact and are truly valued for who they are...

  • Immersive Brand Experience Manager

    2 weeks ago

    Toronto, Ontario, Canada Bond Brand Loyalty Full time

    About UsBond Brand Loyalty is a dynamic and innovative company that crafts solutions to forge stronger brand loyalty and drive sustainable growth for our clients.Job DescriptionWe are seeking an Experiential Marketing Project Manager to join our Sponsorship & Experiential Marketing (XM) team. As a key member of our team, you will play a vital role in...

  • Sales Representative

    6 months ago

    Toronto, Canada Brand Vision Marketing Full time

    _**Join Our Dynamic Team at Brand Vision!**_ Are you passionate about sales and thrive in a collaborative, innovative environment? Brand Vision, a premier marketing agency based in Toronto, is seeking a dedicated Sales Specialist to contribute to our growth and client success. **About Us**: Brand Vision is a leading marketing & web design agency...

  • Sales Representative

    6 months ago

    Toronto, Canada Brand Vision Marketing Full time

    _**Join Our Dynamic Team at Brand Vision!**_ Are you passionate about sales and thrive in a collaborative, innovative environment? Brand Vision, a premier marketing agency based in Toronto, is seeking a dedicated Sales Specialist to contribute to our growth and client success. **About Us**: Brand Vision is a leading marketing agency specializing in...

  • Ambassador of Brand Enthusiasm

    2 weeks ago

    Toronto, Ontario, Canada Brand Momentum Full time

    We are seeking a charismatic and energetic Ambassador to represent our brand in the Toronto market.About the RoleThis is an exciting opportunity to engage with customers at various Costco locations nationwide, promoting and distributing samples of our product. As a key representative of our brand, you will be responsible for creating memorable experiences...