Brand Marketing Manager

6 days ago

Toronto, Canada HealthOne Full time

HealthOne is seeking a **Brand Marketing Manager** to support our marketing team by providing compelling marketing strategies to support our mission, vision and success for our growing multi-disciplinary healthcare business.

HealthOne allows individuals to conveniently access 8 key health & wellness services - family & walk-in medicine, dental care, mental health counselling, physical rehabilitation, wellness practitioners, optometry & optical, medispa & skin care, and more. We are thrilled to continue building a team that will help drive our mission of well-being, empowerment and inspiration to as many people as possible.

**About this Opportunity**

Are you passionate about healthcare and marketing? Do you know how to create compelling marketing strategies that drive business growth? Join our dynamic team at HealthOne, which specializes in premium healthcare services. As a Brand Marketing Manager, you will be crucial in promoting our out-of-pocket service offering, engaging with customers, and ensuring our brand stands out within a competitive industry.

The Brand Marketing Manager will report to the Vice President of Marketing and be part of a dynamic team that collaborates to achieve the company's mission of helping Canadians live healthier and more inspired lives.

**Schedule**
- Full-time - 40 hours per week
- Hybrid role, with 2 to 3 days per week onsite
- Ability to be mobile and visit clinic locations in Downtown Toronto & North York

**Main Responsibilities**

**1. Product Marketing & Campaign Building**
- Create value propositions that highlight the unique benefits of our services.
- Develop clear and compelling product positioning and messaging.
- Monitor and optimize campaign performance to achieve marketing objectives.

**2. Go-to-Market Strategy & Execution**
- Plan and execute go-to-market strategies that align with the overall marketing plan and company objectives.
- Lead and communicate with key stakeholders progress on marketing plan (example dental marketing plan, skin marketing plan) and report on KPIs outlining opportunities and improvement areas to execute with excellence.
- Coordinate with cross-functional teams to ensure successful campaign and product implementations.

**3. Customer Engagement and Sales**
- Develop strategies and programs to engage and retain customers, including loyalty programs and personalized marketing.
- Gather and analyze customer feedback, revenue, and sales information to improve marketing programs.
- Create marketing materials and tools to support the team, such as brochures, promotions, videos, or case studies.

**4. Market Research and Analysis**
- Conduct market research to understand customer needs, preferences, and industry trends.
- Analyze competitors and identify opportunities for differentiation.

**5. Performance Metrics and Reporting**
- Establish key performance indicators (KPIs) to measure the success of marketing initiatives.
- Prepare regular reports on marketing performance and provide insights for continuous improvement.

**6. Collaboration and Communication**
- Work closely with other departments, such as clinicians, creative services team, digital marketing team, and clinic leads, to ensure alignment and collaboration.
- Communicate marketing plans and results to stakeholders.

**Compensation**
- Salary range: $80K to $85K with two (2) weeks paid vacation
- HealthOne Benefit Package: Team member discount program on all services & products offered at HealthOne (Dental, Optometry, Skin Care, Rehab, Wellness)

**Requirements**:

- Post-secondary diploma/degree in marketing, social media, digital marketing, or a related field.
- Available to work on-site at our various Greater Toronto Area locations.
- 5+ years of experience in marketing
- Ability to write and create compelling content that informs and inspires audiences.
- Experience with design tools such as Canva, audio, video, and photography.
- Strong communication, analytical thinking, and project management skills
- A detailed eye and instinct for developing and choosing good creative concepts.
- An organized and detail-oriented professional who loves to create.
- Works with a sense of urgency and an ability to be flexible and agile to meet deadlines.

**Nice-to-Haves**
- Has a keen interest or previous experience working in the skincare
- Ability to drive results, problem-solve, and monitor results
- Has 2 - 4 years of experience in social media, digital marketing, and communications in a corporate, medium-sized business, or agency environment.

**Company Profile | About HealthOne**

HealthOne Medical & Wellness is a renowned multidisciplinary health and wellness clinic that brings together 8 departments under one roof. Our clinics in the North York, Toronto Harbourfront and King West (The Well) neighbourhoods allow us to deliver holistic healthcare to patients across the GTA and beyond through our Medical, Dental, Rehab, Optometry, Wellness, Mental Health, Skin Clinic and Pharmacy

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