Marketing and Communications Specialist

2 weeks ago

Edmonton, Canada Caregivers Alberta Full time

**Position Scope/Summary**:
The Marketing and Communications Specialist reports to the Marketing and Communications Manager at Caregivers Alberta. The person in this position carries out tasks outlined in our external and internal strategic communications plans. This position will help advance the profile and image of Caregivers Alberta with a diverse audience that includes clients, staff, government, media, stakeholders, and the community at large. With the guidance of the Manager, the Marketing and Communications Specialist will follow marketing plans to promote Caregivers Alberta programs and services.

Responsibilities include but are not limited to raising awareness and uptake of Caregivers Alberta programs, telling caregiver and healthcare professional stories, maintaining an engaged presence on social media, consistent with brand and tone of Caregivers Alberta. Developing strong and professional visual and written content, with attention to detail and alignment with Caregivers Alberta’s brand standards and strategic priorities.

As a junior communications specialist, the person in this role brings innovative ideas to the table, has a collaborative work style, and is willing to learn and grow as a professional.

**Specific Accountabilities**:
**Social Media and Digital Communications **(50%)**
- Develop monthly social media calendars to share content ranging from program marketing and special awareness days to general information relevant to Alberta’s caregiving community
- Use Hootsuite to schedule social media posts as well as undertake live posting for topical social media engagement
- Monitor social media channels daily and share relevant content
- Post programs and services on various calendars such as Facebook Events, Caregivers Alberta’s online event calendar, etc.
- Layout and send a monthly newsletter based on content selected by Caregivers Alberta’s leadership team
- Write clear and captivating content that engages our various audiences through digital platforms
- Adhere to brand standards in development of visual content
- Adopt compassionate and informative tone in written communications, and marketing content that is engaging to and appropriate for our key audiences
- Work with IT and program specialists to access and use contact lists for digital communications
- Provide monthly analytics on social media and digital communications engagement
- Identify and report any issues on social media to the Manager, collaborating on strategic responses, etc.

**Key Responsibility 2: Develop and Share Caregiver Stories (30%)**
- Launch Caregiver Stories program - creating one or two caregiver spotlights per month that will be shared on our website, on social media and through newsletter communications
- Launch Caregiver Support Stories program - creating one or two healthcare professional spotlights per month that will be shared on our website, on social media and through newsletter communications
- Develop short video snippets, digital images, testimonials based on these stories to share online, through fundraising campaigns, etc.

**Key Responsibility 3: Strategic Plan Collaboration and Execution (20%)**
- Contribute to tactical planning for internal and external communications and marketing plans
- Recommend various tools and initiatives to further Caregivers Alberta’s communications with stakeholders (caregivers, public, government, media, etc.)
- Participate in opportunities for Caregivers Alberta involvement in relevant external events and activities
- Collaborate with Caregivers Alberta team members to identify stories, assist with fund development and stakeholder relations, and develop new tools for stakeholder engagement and support
- Contribute during team meetings, suggesting ideas, brainstorming, or providing feedback

**Qualifications: Minimum and Preferred**
- Bachelor’s degree or technical diploma in journalism, communications, or a related credential
- Minimum one year of experience in a junior communications role
- Experience in the non-profit sector is an asset
- Experience with Hootsuite, Eventbrite, Mailchimp, Microsoft Office, Adobe Creative Cloud
- Proficiency in InDesign is **mandatory**:

- Strong problem-solving skills along with the ability to anticipate and avoid problems, or identify issues and collaborate internally to formulate a timely, effective response
- Ability to work collaboratively, develop and sustain interpersonal relationships with internal and external stakeholders, and obtain the information required to work effectively
- Ability to respond appropriately in pressure situations with a calm and steady demeanor
- Excellent verbal and written communication skills with strong attention to detail
- An eye for basic graphics design and development
- Self-motivation, independent work style, and openness to building knowledge in marketing and communications are essential
- Ability to plan, schedule and work effectively and efficiently in a home-office en

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