Manager, Marketing Operations

2 weeks ago

Ottawa, Canada Canada Post - Postes Canada Full time

Job Requisition Id: 179075
Business Function: CCMO Integration
Primary City: Ottawa
Other Location(s):Toronto, GTA
Province: Ontario
Employment Type: Full-Time
Employment Status: Permanent
Language Requirement: English Essential
Number of Vacancies 1
Job Closing Date (MM/DD/YYYY): 04/01/2024

Reporting to the Director, Marketing Operations, the Manager, Marketing Operations is responsible for enhancing the efficiency, effectiveness, and scalability of the Marketing organization. The Manager oversees and optimize marketing processes, technology, and data to enhance overall performance and drive business growth. The Manager collaborates with cross-functional teams including Marketing, Sales, Technology, Product, and Finance, that manage marketing technology and cloud-based programs, to optimize and implement processes, facilitate the evaluation and selection of new technologies, and improve performance across departments. The Manager partners closely with cross-functional teams to ensure seamless execution of marketing campaigns and initiatives.

The Manager works effectively with the Marketing Data and Insights team to monitor reporting, dashboards, and budgets to measure the effectiveness and performance of identified marketing initiatives and programs including channel to market. The Manger communicates these insights, on a regular basis, to Marketing, Sales, Technology, Product, and Finance teams.

**Responsibilities**:
Below are the main job requirements and responsibilities for the Manager, Marketing Operations.

1. Develops streamlined marketing workflows and customer journeys to enhance the Marketing organization’s efficiency and productivity.

2. Manages the operation, enhancement, and optimization of marketing technology and data infrastructure. Supports innovation and modernization of infrastructure and systems to improve customer relationship management in alignment with business goals.

3. Partners with the Director to establish Key Performance Indicators (KPIs) that measure the effectiveness and performance of identified marketing initiatives and programs. Monitors, tracks, and reports on KPIs to evaluate Marketing’s overall business performance and objectives.

4. Collaborates with the broader Marketing team and key stakeholders including Sales, Technology, Product, and Finance to deliver business programs. Utilizes performance reporting and analytics to generate actionable insights including identifying opportunities for improvement and optimizing processes and resources.

**Job Responsibilities (continued)**:
5. Contributes to the creation of marketing budgets, managing the allocation of funds, tracking expenses, and optimizing the use of marketing resources. Makes recommendations that enable dynamic and efficient utilization of marketing assets.

6. Leads Marketing team skill enhancement efforts by conducting training sessions, providing guidance on efficient utilization of marketing technologies and processes, and implementing industry best practices.

7. Proactively monitors industry trends, market dynamics, new developments, and technological innovations related to Marketing Operations to enable strategic planning and delivery of outcomes in alignment with business priorities.

8. Maintains a high-level understanding of the Corporation’s vision and strategic direction. Ensures that all marketing operation activities are directly tied to and aligned with the overarching corporate goals and strategic initiatives.

**Qualifications**:
**Education**
- Completed Bachelor’s degree in a related field, such as Business Administration, Commerce, Marketing, Analytics OR a combination of equivalent professional experience and training is required

**Experience**
- 3 to 5 years of relevant functional experience in marketing operations, marketing automation, or related field is required
- Strong analytical skills with the ability to interpret data, draw insights, and make data-driven decisions
- Knowledge of marketing processes, campaign execution, lead management, and marketing attribution models
- Familiarity with data management and governance practices including data cleansing, segmentation, and reporting
- Excellent project management skills with the ability to prioritize, multitask, and meet deadlines in a fast-paced environment
- Proficient computer skills and advanced competency with Microsoft Office programs
- Basic skill and understanding of standard technical languages including HTML and SQL
- Knowledge of marketing technology platforms (e.g., Salesforce Marketing Cloud), CRM systems (e.g., Salesforce Sales Cloud), and CDP platforms (e.g., Salesforce Data Cloud)
- Advanced knowledge of analytics and reporting tools (e.g., Google Analytics, Adobe Analytics, PowerBI, Tableau, Datorama)

**Other Information**:
**Safety Sensitive Positions**
This position may be considered a Safety Sensitive position and has additional requirements under Canada Post's Substance Use Policy.

**Employment

  • Manager, Marketing Operations

    4 weeks ago

    Ottawa, Canada EDC Full time

    **Manager, Marketing Operations** - 0004AF **Posting Date**: Apr 28, 2023, 9:52:57 AM **Primary Location**: Ontario-Ottawa **Job Type**: Permanent **Schedule**: Full-time Export Development Canada (EDC) is a financial Crown corporation dedicated to helping Canadian businesses make an impact at home and abroad. EDC offers financial products and knowledge...

  • Jugo Juice Corporate Store Manager

    4 weeks ago

    Ottawa, Canada Store Manager - Jugo Juice Full time

    _Do you like to work in a dynamic and stimulating work environment? Jugo Juice Bayshore Mall is looking for a store manager to join our team!_ **Tasks**: - Hire and train staff - Keep track of inventory and place order with suppliers accordingly - Create schedules for staff - Monitor store sales - Develop and follow a budget to maximize restaurant...

  • Marketing Manager

    1 month ago

    Ottawa, Canada Engel & Volkers Ottawa Central Full time

    **About us** Engel & Volkers Ottawa Central is a boutique real estate brokerage in Ottawa, ON. We link together the aspirations of discerning individuals around the world, be it in private or a business context. With total passion. Our work environment includes: - Modern office setting - Safe work environment **Responsibilities** 1. Brand management: -...

  • Marketing Operations Lead

    1 month ago

    Ottawa, Canada Solace Corporation Full time

    **Harnessing the Power of Data, Together.** The world’s leading enterprises are using Solace’s event streaming and management platform to transform their organizations by harnessing the power of events. The more quickly an enterprise can get information about events to where it needs to be, the more effectively a business can react to opportunities and...

  • Sales & Marketing Representatives ($1000 New Hire Bonus)

    1 week ago

    Ottawa, Canada Puulse Marketing Full time

    THIS IS NOT A REMOTE POSITION. YOU MUST BE LOCATED IN CANADA.What You Will Get Ongoing training to master your skills in marketing and customer service to drive sales In-the-trenches leadership development training Opportunities for rapid career advancement, with a clear plan to get there Hourly pay of $20 per hour + a generous commission plan $1000 New Hire...

  • Entry Level Account Manager

    1 month ago

    Ottawa, Canada Lucent Marketing Group Full time

    With Lucent Marketing Group, we bridge the gap between traditional marketing and training methods for clients with a modern corporate landscape. Due to our success over the past few years with our Telecommunications clients, we have officially surpassed sales and expansion expectations. With our innovative strategies of bringing our client’s brand stories...

  • Marketing Manager

    1 week ago

    Ottawa, Canada EightSix Network Inc Full time

    Green Key Global (GKG) is a leading international environmental certification body that offers standardized programs and resources, designed specifically for the hotel and meetings industries. Affordable programs, including the Green Key Eco-Rating and the Green Key Meetings Programs, help our members leverage organizational corporate social responsibility...

  • Marketing Manager

    7 days ago

    Ottawa, Canada EightSix Network Inc Full time

    Green Key Global (GKG) is a leading international environmental certification body that offers standardized programs and resources, designed specifically for the hotel and meetings industries. Affordable programs, including the Green Key Eco-Rating and the Green Key Meetings Programs, help our members leverage organizational corporate social responsibility...

  • Marketing Manager

    1 week ago

    Ottawa, Canada EightSix Network Inc Full time

    Green Key Global (GKG) is a leading international environmental certification body that offers standardized programs and resources, designed specifically for the hotel and meetings industries. Affordable programs, including the Green Key Eco-Rating and the Green Key Meetings Programs, help our members leverage organizational corporate social responsibility...

  • Marketing Operations Specialist

    1 month ago

    Ottawa, Canada Versaterm Full time

    **Who We Are** For more than 40 years, Versaterm Public Safety has defined the future of public safety software, delivering success to agencies, large and small, with an end-to-end ecosystem of solutions from community engagement to case closure. Versaterm’s dedication to public safety is demonstrated by an unwavering commitment to customer satisfaction,...

  • Marketing Manager

    1 month ago

    Ottawa, Canada Solink Full time

    **MARKETING MANAGER** A job at Solink means working with an amazing team and tackling one of the biggest data problems out there. We are venture-backed and focus on continuous execution to delight our customers. We have a creative and collaborative work environment, and all of our employees have meaningful equity in the company. **_ A bit about the role...

  • Marketing & Communications Manager

    1 month ago

    Ottawa, Canada Ontario Partners in Health Full time

    **Job Position Title: Marketing & Communications Manager** **Job Status: Full - Time, Permanent** **Job Reports To: President** **Salary Band: D61 ($60,645 -$82,388)** Ontario Partners in Health (OPiH) is a privately held, health services management company founded in 1989, with our first mandate being to manage health services for the University of...

  • Corporate Affairs Manager

    4 weeks ago

    Ottawa, Canada HEXO Operations Inc. Full time

    Since the legalization of recreational Cannabis in October 2018, HEXO Corp has experienced incredible growth. As one of Canada’s top Cannabis companies, we continue to advance in this exciting new industry along with the incredibly talented people we have working on the team. HEXO Corp creates globally trusted brands of easy-to-use and easy-to-understand...

  • Marketing Manager

    24 hours ago

    Ottawa, ON, Canada EightSix Network Inc Full time

    Green Key Global (GKG) is a leading international environmental certification body that offers standardized programs and resources, designed specifically for the hotel and meetings industries. Affordable programs, including the Green Key Eco-Rating and the Green Key Meetings Programs, help our members leverage organizational corporate social responsibility...

  • Manager, Marketing and Web

    4 weeks ago

    Ottawa, Canada CADTH Full time

    **Manager, Marketing and Web** **Status: Full time, Permanent** **Location: Ottawa / Toronto, ON (Hybrid)** **Closing date: January 22, 2023** **Salary range: $103,148 to $124,811 per year** *********** CADTH is Canada’s drug and health technology agency. We’re a not-for-profit organization headquartered in Ottawa, with a satellite office in Toronto....

  • Marketing Manager

    5 days ago

    Ottawa, Canada Prestige Home Improvement Full time

    Company Description Prestige Home Improvement is a company based in Ottawa, Ontario that specializes in providing cost-effective residential heating and cooling solutions. We are committed to promoting a greener, carbon-neutral future by offering energy-efficient products and services. We take pride in delivering high-quality solutions that prioritize...

  • Marketing Manager

    4 days ago

    Ottawa, Canada Prestige Home Improvement Full time

    Company Description Prestige Home Improvement is a company based in Ottawa, Ontario that specializes in providing cost-effective residential heating and cooling solutions. We are committed to promoting a greener, carbon-neutral future by offering energy-efficient products and services. We take pride in delivering high-quality solutions that prioritize...

  • Marketing Manager

    1 month ago

    Ottawa, Canada Swedish Door Full time

    **Responsibilities**: - **Content Marketing**: Lead a team in crafting a content marketing calendar to maximize lead generation, customer retention, and sales goals. - **Budget Management**: Experience in annual budget allocation and project management. - **Digital Advertising**: Execute PPC advertising and remarketing campaigns through Google, Meta and...

  • Marketing Manager

    4 days ago

    Ottawa, Canada Prestige Home Improvement Full time

    Company DescriptionPrestige Home Improvement is a company based in Ottawa, Ontario that specializes in providing cost-effective residential heating and cooling solutions. We are committed to promoting a greener, carbon-neutral future by offering energy-efficient products and services. We take pride in delivering high-quality solutions that prioritize...

  • Marketing Manager

    2 days ago

    Ottawa, Canada Prestige Home Improvement Full time

    Company Description Prestige Home Improvement is a company based in Ottawa, Ontario that specializes in providing cost-effective residential heating and cooling solutions. We are committed to promoting a greener, carbon-neutral future by offering energy-efficient products and services. We take pride in delivering high-quality solutions that prioritize...