Manager, Marketing and Web

3 weeks ago

Ottawa, Canada CADTH Full time

**Manager, Marketing and Web**
**Status: Full time, Permanent**
**Location: Ottawa / Toronto, ON (Hybrid)**
**Closing date: January 22, 2023**
**Salary range: $103,148 to $124,811 per year**
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CADTH is Canada’s drug and health technology agency. We’re a not-for-profit organization headquartered in Ottawa, with a satellite office in Toronto. We’re funded by Canada’s federal, provincial, and territorial governments to provide independent information and advice to the country’s publicly funded health care systems. Health administrators and policy experts rely on CADTH to inform their decisions about the funding and appropriate use of the drugs, devices, and services used to prevent, diagnose, and treat medical conditions.

**Primary Focus**

**On any given day, the Manager, Marketing and Web will**:

- Lead the marketing function at CADTH, including developing and implementing marketing initiatives that support and advance the CADTH Strategic Plan.
- Establish and maintain CADTH’s marketing and digital communication governance policies, procedures, and document management practices.
- Collaborate and build trust with leaders and teams from across CADTH to align marketing activities with CADTH projects, programs, and strategic initiatives.
- Manage CADTH’s digital advertising campaigns, including ad development, media buying and tracking, and deployment.
- Oversee CADTH creative services, including brand management, design, production, printing, promotional items, liaising with the CADTH Publisher with respect to copy editing and translation.
- Support the development and management of the marketing budget and ensure that initiatives are delivered on time and on budget.
- Lead the modernization and transformation of the CADTH website including its information architecture, information design, and user experience; working closely with the Information Technology team as they manage the technical aspects of the website. Oversee the daily content publishing and updates to the website.
- Oversee the continued evolution of the employee intranet, including implementing new features, functions, and publishing content.
- Lead and implement the social media and online community management strategy for the organization.

**Is this the right role for you?**
**The Manager, Marketing and Web will likely have**:

- Post secondary education in a relevant area such as marketing or business administration coupled with related progressive professional experience, ideally acquired within a management consulting firm, creative agency, or marketing department in a private or public organization.
- In-depth understanding of Google Analytics and other digital communications analytics
- Practical knowledge with Drupal 9, Office 365, and Mailchimp, and digital accessibility legislation
- Prior experience leading a team that includes both related operational oversight and people management accountabilities
- Strong client service orientation with the ability to create and nurture long-term working relationships, with colleagues, customers and partners
- Extensive experience in project management with the ability to execute on time and on budget
- Exceptional writing, presentation, and interpersonal skills
- Superior organizational skills
- A self-starter with a positive can-do attitude

**What Will Set You Apart?**
- Fluency in French

**What’s in it for you?**
**At CADTH, you will find**:

- A team-focused, supportive, and inclusive work environment
- A comprehensive Total Rewards package including health, dental and wellness benefits, defined benefit pension plan with Healthcare of Ontario Pension Plan (HOOPP), and a variety of leave options
- Opportunities to work with and learn from highly specialized professionals
- Personal growth through professional development opportunities, corporate training, and support for continuing education
- A friendly culture that supports community engagement
- The opportunity to make a difference for Canadians and effect positive change.

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