Marketing Manager

4 weeks ago

Ottawa, Canada Engel & Volkers Ottawa Central Full time

**About us**

Engel & Volkers Ottawa Central is a boutique real estate brokerage in Ottawa, ON. We link together the aspirations of discerning individuals around the world, be it in private or a business context. With total passion.

Our work environment includes:

- Modern office setting
- Safe work environment

**Responsibilities**

1. Brand management:

- Be the local champion for the Engel & Volkers brand inside of our company and in the broader community
- Ensure the brokerage’s brand is professionally presented in all public venues and channels
- Be the resident expert and key point of contact for all brand and marketing related questions from staff and real estate Advisors
- Recommend and oversee activities that build the brand and its reputation in our market

2. Serve as a Liaison between Engel & Volkers Ottawa Central and our head office in New York City for all corporate marketing initiatives that involve local brokerage participation and support

3. Marketing tools champion:

- Be an advocate inside of the brokerage for Advisors’ participation in corporate and brokerage-level marketing campaigns
- Be an advocate for the use of the Engel & Volkers corporate marketing tools to our Advisors, including the corporate marketing portal, brand templates, marketing apps and CRM.
- Be an advocate for ensuring that the brokerage and Advisors are using state-of-art industry marketing tools and techniques

4. Marketing Operations:

- Be the owner of the marketing plan for the brokerage and the marketing budget
- Coordinate and execute the marketing campaigns/projects offered by the brokerage to our Advisors. Optimize the marketing impact and revenue generated from marketing services/support provided by the brokerage to Advisors.
- Oversee the preparation and placement of advertising, direct mail and social media.
- Ensure the development of content and marketing collaterals for marketing and sales campaigns
- Support the onboarding of new real estate Advisors to ensure they have adequate marketing materials (signs, business cards, web sites, etc.) after joining Engel & Volkers
- Lead training sessions and workshops to educate staff and Advisors on marketing opportunities and tools
- Maintain relationships with vendors (printing, digital, etc.) and coordinate with them for marketing collateral when required
- Manage and supervise the activities and performance of the Marketing Coordinator and any other marketing employees.

5. Online and Social Marketing activities:

- Manage the Website(s) of the business
- Manage the social media properties of the business - Facebook, LinkedIn, Instagram, TikTok, etc.
- Optimize online search strategies and online advertising strategy and placement - Google ads, social media ads
- Ensure the preparation of excellent online content
- Assist Advisors with the media-based sales and marketing of real estate listings (properties) such as Virtual home tours, Youtube videos, drone videos, etc.

6. Provide Event Management and Support for:

- Internal brokerage conferences/meetings
- Charitable events
- Other special events

7. Ensure your team provides superior in-office customer service and greeting/reception as required by management including telephone triage as required

8. Assist with the maintenance of a clean and professional appearance of the office - floors, counters, etc.

9. Back-up of other administrative staff as needed

10. Other general administrative duties as assigned

**Education and Experience**

Post-secondary degree in Marketing or a related discipline

Minimum 2 years experience in a marketing role, preferably with some supervisory experience.

**Compensation**

Total compensation would be a mix of salary and bonus, where the bonus is based on achieving certain sales and marketing targets. The range for total compensation would be $55,000-$65,000.

**Location**

**Reporting**

Reports to the Chief Operating Officer of Engel & Volkers Ottawa Central.

**Job Types**: Full-time, Permanent

**Salary**: $55,000.00-$65,000.00 per year

**Benefits**:

- Company events

Flexible Language Requirement:

- French not required

Schedule:

- Monday to Friday

Ability to commute/relocate:

- Ottawa, ON: reliably commute or plan to relocate before starting work (required)

**Experience**:

- Marketing (required)
- Supervising (preferred)

Work Location: One location

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