Manager, Regional Field Sales

1 month ago


Mississauga, Canada Elizabeth Arden (Canada) Ltd Full time

At Revlon, we create beauty innovations for everyone that inspire confidence and ignite joy every day.

Breaking beauty boundaries is in our company’s DNA. Since its game-changing launch of the first opaque nail enamel in 1932 (and later, the first long-wear foundation), Revlon has provided consumers with high-quality product innovation, performance, and sophisticated glamour. Elizabeth Arden made waves as a woman-led beauty company in the 1920s. In 1931, Almay became the original hypoallergenic, fragrance-free beauty brand.

Today, Revlon resiliently continues its legacy as a leading global beauty company. Our diverse portfolio—which consists of some of the world’s most iconic brands and product offerings in color cosmetics, skin care, hair color & care, personal care, and fragrances—is sold around the world through prestige, professional, mass, and direct-to-consumer retail channels. These brands include Revlon, Revlon Professional, Elizabeth Arden, Almay, American Crew, CND, Cutex, Mitchum, Sinful Colors, Creme of Nature, Britney Spears, Christina Aguilera, John Varvatos, Juicy Couture, Ed Hardy and more.

We honor our heritage, embrace change, and applaud diversity. We champion our employees and celebrate our consumers.

We are Revlon, together, transforming beauty.

**Position Overview**:
The Regional Field Sales Manager (RFSM) is accountable for the profitable achievement of sales objectives associated with the assigned geographical market. The RFSM is responsible for their assigned team’s sales productivity, and directs their effort in order to have greatest overall impact on the company’s retail sales results.

The RFSM manages all aspects of running an efficient sales team, including hiring, supervising, coaching, performance management and motivating direct report sales account executives to achieve sales objectives. The RFSM is accountable to execute sales strategies as directed by the sales head office team.

The RFSM is responsible to build strong business relationships with our retail sales partners at both store, and regional levels to achieve sales objectives.

**Major Duties**:
**Accountable for but not limited to**:

- Prioritizes coaching and performance management to achieve the greatest overall impact on sales objectives
- Ability to anticipate, respond to and lead change
- Coordinates the involvement of retail store customers so that performance objectives are met
- Proactively reviews sales activity and effort among direct reports and customer store teams, ensuring that the quality and quantity of sales efforts meets company expectations
- Identifies deficiencies in skills among direct reports and works to improve each team member’s capabilities through coaching, development and training.
- Recruits, hires and develops account executives and partners with department store retail management for beauty consultants
- Works with Sales Account Management Team to ensure market level strategic and business objectives are met by sales team
- Directs and supports the consistent implementation of company initiatives
- Positively impacts the performance of individual account executives by implementing and managing field support tools, including training programs, productivity initiatives, call cycles and customer communication
- Supports sell thru initiatives of team to achieve a minimum of 80% sell thru on promotional, seasonal parcels
- Proactively assesses, clarifies and validates customer requirements and satisfaction by engaging key customers and doors with sales personnel managed, builds and maintains strong customer relationships
- Builds peer support and strong internal company relationships with other key personnel
- Promotes sales with a view to return on investment and securing optimum brand positioning.
- Proactively problem solves and anticipates challenges by using analytical skills, to contingency plan where sales performance is not meeting standard, or to capitalize on opportunity where sales performance is exceeding standards
- Responsible for assigning T&E and Demo Budgets with efficient allocation.
- Supports Senior Director, CBD, to forecast yearly sales targets per territory.

**Accountabilities and Performance Measures**:

- Meets assigned sales objectives for sales, profit and strategic objectives
- Accountable for the thorough implementation of all customer related initiatives with direct reports
- Responsible for the efficient allocation of company support where directed
- Achieves strategic annual business objectives defined by company management
- Implements effective coaching and development of direct reports

**Organizational Alignment**:

- Reports to the Senior Director, CBD.
- Directs the support of Account Executives & Demonstrators, implementing support tools, services and other sales and management resources as needed, coordinating with the appropriate internal team
- Partners with retail customers on support of beauty and fragrance consultants, i



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