Student Recruitment Specialist, Office of The

7 months ago

Calgary, Canada The University of Calgary Full time

**Description**

**Recruitment **within the **Office of the Registrar** is currently seeking a Full-Time Limited Term **Student Recruitment Specialist **for approximately 12 months.

Reporting to the Manager, International Student Recruitment, the Student Recruitment Specialist, International is accountable for planning and executing defined regional recruitment of undergraduate students to the University of Calgary to meet the goals of the institutional Comprehensive Institutional Plan and Recruitment Strategy. The work is driven by the admissions cycle with multiple and often simultaneous deadlines occurring throughout the year. The incumbent will represent the University of Calgary and build collaborative working relationships with government agencies, high school counselors, partner institutions, educational agents, schools and programs in Canada and around the world. This position requires flexibility and travel and will include working evenings and weekends as necessary, depending on travel and event plans. There is a high degree of risk associated with recruitment travel, specifically internationally and therefore a high degree of personal responsibility and accountability associated with this role.

**Summary of Key Responsibilities** (job functions include but are not limited to):
Student Recruitment and Liaison
- Recruits qualified undergraduate applicants to the University from various markets using various tactics such as personal visits, presentations, one-on-one meetings, telephone, correspondence, volunteers and electronic media.
- Provide up-to-date, accurate information about the University and its programs in order to actively promote and market those programs to prospective applicants.
- Provides advisement to prospective students and their families on the Canadian educational system(s), University of Calgary programs, admissions criteria, requirements and processes.
- Organizes, implements, and conducts varied on
- and off-campus informational/promotional sessions for prospective applicants.
- Travels extensively to regions within Canada and/or internationally to deliver information via presentations and brochures about the University to prospective international students and their families.

Student Recruitment Marketing
- Assists the Assistant Registrar, Student Recruitment and Applicant Relations, the Associate Registrar, Admissions and Recruitment, and the Director, Marketing and Communications, with input for marketing publications and other materials required for direct mail campaigns, electronic media, presentations, etc. that target prospective students and key influencers (e.g. guidance counsellors, teachers, parents, etc.).
- Assisting with the editing of copy, writing of electronic invitations, suggestions for content in print and on the Web, conducting research, etc.
- Contributes to the development and ongoing refinements of marketing strategies for student recruitment.

Outreach and Network
- Plans and targets visits strategically-defined regions within Canada and abroad to meet the University of Calgary's enrolment goals.
- Investigates invitations to attend education fairs and recommends the University of Calgary's participation to the Assistant Registrar, Student Recruitment and Applicant Relations and the Associate Registrar, Admissions and Recruitment as appropriate.
- Identifies and targets key contacts/organizations in student recruitment to facilitate University of Calgary's recruitment initiatives, conversion strategies, and applicant follow-up.
- Develops a wide range of contacts within the University community; e.g., faculty offices, departments, faculty members, administrative areas, etc., to sustain both a broad information base about the University and to be able to draw on such resources as part of recruitment-related activity.
- Participation on national or international recruitment committees as assigned.

Market Development and Analysis
- Conducts research and remains current of major trends, issues and developments (e.g., demographic, economic, political, etc.) affecting the universities' prospective applicants.
- Maintains an ongoing awareness of available material pertaining to past and present accreditation standards for both Canadian and foreign secondary and post-secondary institutions (e.g., grading systems, credit practices, etc.)
- Tracks and keeps abreast of competitor activities.
- Researches and implements effective conversion activities in conjunction with the Assistant Registrar, Student Recruitment and Applicant Relations for the international student market.

Campus Tours and Administration
- Assists in the delivery of campus tours to support the visitor experience including VIP tours, daily tours and group tours.
- Collaborates with and build strong relationships with UCalgary constituencies including alumni, parents, high schools and community college programs to build a successful campus tour program.
- Summary reports of trips and activ

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