Avp, Regional Brand

1 day ago

Toronto, Canada TD Bank Full time

**TD Description**

Stay current and competitive. Carve out a career for yourself. Grow with us.

**Department Overview**
- As part of TD's Canadian Marketing Division, The Brand Planning team is responsible for championing the TD Brand to create and execute world class marketing plans that drive shareholder value and increase customer loyalty. The team owns creating consumer insights, monitoring trends, creating marketing strategies and plans, developing integrated campaigns and programs, and monitoring/improving in market results.
- Reporting to the Vice President Brand & Sponsorships, the AVP Corporate Sponsorships & Regional Brand Marketing is responsible for managing our national corporate sponsorships, as well as the overall marketing and customer communications strategy for our 7 regions addressing local marketing needs, including digital, targeted, and integrated efforts. They will act as the lead marketing strategist to deliver plans to support their business objectives to drive brand consideration and customer loyalty. Working closely with partners across Marketing, agencies, sponsorship partners and internal business partners, their job is to deliver impactful marketing strategies rooted in customer and fact-based insights.
- The AVP will act as the head of marketing for their business and deliver results through the following:

- Analytical and Critical Thinking: Experience in deep sponsorship evaluations and brand integrations to identify key brand presence opportunities as well as business growth.
- Builds Creative Solutions: Ability to drive differentiation and distinctiveness at the national and local level, influence regional and national sponsorship investments with innovative and creative ideas from inside and outside TD, think holistically about key programs and how they integrate.
- Build and Protect the Brand: Identify the brands strengths and weaknesses, recognize the drivers and indicators of brand health, recommend corrective actions. Understand end to end customer journeys and support the business to deliver the brand through customer experience.
- Marketing Strategies and Plans: Understand regional market and growth drivers, create a vision of market, channel, and segment potential, develop value propositions that further our competitive advantage, translate business strategies into marketing plans. Identifies clear choices, makes tradeoff recommendations, and manage resource and spending allocations.
- Influencing Regional Strategy: Provide thought leadership, strategic advice, be the voice of the customer and a trusted advisor to regional partners for all marketing and customer activities. Influence and have an impact how the brand comes to life in our local markets.
- Coach & Develop a Team of experts: Provide people leadership, delivering on strategies to attract, motivate and retain a highly diverse, qualified and engaged team to fulfill current and future business needs

**Job Requirements**
- Educational Requirements:

- Undergraduate degree required; Post Graduate degree preferred
- Professional Accreditation such as Chartered Marketing Professional would be an asset
- Business/ Marketing degree preferred

Other Qualifications/Skills/Experience:
- Proven experience leading teams (>5 years) in marketing or product environment and demonstrating results with driving incremental improvements.
- Proven experience leveraging business strategies and objectives to build marketing strategies and initiatives.
- Practical experience developing scorecards, executive level reports and utilization of data to present compelling stories to share knowledge and influence audiences.
- Experience utilizing marketing technology to drive personalized and targeted experiences across touch points in digital paid, owned and earned channels.
- Proven interpersonal and relationship management skills, with ability to facilitate consensus among multiple stakeholders
- Adaptable and strong teamwork orientation to work effectively in a constantly changing environment, requiring ongoing re-evaluation of priorities and ways of working
- Proven people management skills, with a strong ability to effectively lead diverse teams and build bench strength, through the use of training, coaching and people development
- Business case development and gaining buy-in for investment opportunities

**Inclusiveness**

At TD, we are committed to fostering an inclusive, accessible environment, where all employees and customers feel valued, respected and supported. We are dedicated to building a workforce that reflects the diversity of our customers and communities in which we live and serve. If you require an accommodation for the recruitment/interview process (including alternate formats of materials, or accessible meeting rooms or other accommodation), please let us know and we will work with you to meet your needs.

**Job Family**
- Marketing Executives

**Job Category - Primary**
- Marketing

**Job Category(s)**
- Mar

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