Digital Marketing Specialist

22 hours ago


Winnipeg, Canada People Corporation Full time

We are seeking a Digital Marketing Specialist to join our team in Winnipeg, MB. or Toronto, ON.
People Corporation is committed to helping businesses succeed. We’re a national provider of group benefits, group retirement, wellness, and human resource solutions. Our experts provide valuable insight, and offer customized solutions designed to fit each of our clients’ unique needs.
Reporting to the Director, Digital and Lead Gen Marketing, the Digital Marketing Specialist will develop, execute, and measure our B2B demand generation strategy. You will be responsible for driving awareness to our digital properties to support lead generation efforts. This role will be heavily focused on inbound marketing tactics.
You are an individual who is passionate about the power of digital marketing and demand generation in building a brand and driving results, finding new ways to deliver an engaging experience to new prospective consumers, and stays up to date with current trends and technologies. Contribute to the achievement of the Group Solutions division sales goals and plans by researching, preparing, and producing high quality, timely and effective content that builds our brand and accurately reflects our thought leadership, expertise, and industry insights.
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**The Digital Marketing Specialist will**:

- Collaborate with internal stakeholders to develop a plan to achieve our strategic top of funnel goals
- Understand and execute campaigns to bring in net new prospects and create awareness
- Identify new channels to reach our target audience, test campaigns and analyze effectiveness
- Use analytics tools to examine success and improve campaigns on an ongoing basis
- Monitor and report campaign performance with tracking across marketing KPIs including impressions, clicks, web visitors, video views, collateral downloads, etc.

**T**o be successful **as **Digital Marketing Specialist **with People Corporation, you will need**:

- 3+ years of experience in digital and/or demand generation marketing in a B2B environment with demonstrated success
- Completed post-secondary degree or diploma in marketing, business, or communications
- Knowledge and understanding of websites and CMS platforms, SEO/SEM, social media, content, and inbound marketing methodology
- Experience with HubSpot Marketing Hub would be a great asset
- Proven experience in A/B and multivariate test design, execution, and analysis
- A familiarity with common best practices in digital marketing
- Proficient in Microsoft Office (PowerPoint, Word, Excel)
- Excellent analytical skills
- Great communication skills
- Ability to work both independently and as a part of a collaborative team
- Effective time management skills with the ability to work under pressure and meet tight timelines

**What's in it for you**:

- Learn by working alongside our experts
- Extended health care and dental benefits
- A retirement savings plan with company contributions
- A suite of Health & Wellness offerings
- Mental Health programs and support for you and your family
- Assistance for the completion of industry designations
- Competitive compensation

At People Corporation we are committed to helping businesses succeed. We are a national provider of benefits, retirement, wealth, wellness, and human resource solutions. Our experts and solutions serve over 20,000 clients representing nearly 3 million Canadians. We offer customized solutions designed to fit the unique needs of businesses and their employees, members and stakeholders.



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