Digital Marketing Executive

1 month ago


North York, Canada Emerald Skin Lab Full time

**Job Overview**

**Responsibilities**
- Develop and implement comprehensive digital marketing strategies to increase brand awareness and drive traffic to our website.
- Manage and optimize Google Ads campaigns to maximize ROI and achieve targeted KPIs.
- Utilize HTML and JavaScript for website updates and enhancements as needed.
- Oversee the management of our Square Space website and Jane Booking System, ensuring it is user-friendly and up-to-date with relevant content.
- Conduct market research to identify trends, customer preferences, and competitive landscape to inform marketing strategies.
- Collaborate with graphic design teams using Adobe tools to create visually appealing marketing materials.
- Monitor and report on the effectiveness of digital marketing campaigns using analytics tools, making data-driven recommendations for improvements.
- Stay current with industry trends and emerging technologies in digital marketing.
- Develop networking partnership with influencer, local business and community.

**Qualifications**
- Bachelor’s degree in Marketing, Communications, or a related field is preferred.
- Proven experience in digital marketing or a similar role is highly desirable.
- Proficiency in HTML, JavaScript, WordPress or Square space, and graphic design software (Adobe Creative Suite).
- Strong experience on SEO and SEM. Excellent research skills with the ability to analyze data effectively.
- Strong written and verbal communication skills with a creative mindset.
- Ability to work collaboratively in a team environment while managing multiple projects simultaneously.

Join us in shaping the future of our brand through innovative digital marketing strategies

**Job Type**: Part-time

Pay: $25.00-$30.00 per hour

Expected hours: 20 per week

Additional pay:

- Bonus pay

**Benefits**:

- Dental care
- Extended health care
- Paid time off

Schedule:

- 4 hour shift
- Day shift
- Monday to Friday

**Education**:

- Bachelor's Degree (preferred)

Work Location: In person



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