Digital Marketing Manager

6 months ago

North York, Canada Nestle Operational Services Worldwide SA Full time

**A little bit about us**
While Nestlé is known for KitKat, Gerber, Nescafe, and Häagen-Dazs, our recipe for success comes down to one thing: our people.

We strive to lead a people-focused culture that empowers employees to bring their authentic selves to work each day. There are 3,000+ members of Nestlé Canada celebrated for taking action using agility, courage, and trust to find solutions that benefit the business or greater good. We’re a team of changemakers, who are curious and challenge the status quo, that take risks that will help drive us forward.

Our focus is not only on nourishing our customers, but also about enriching you. We know that empowerment leads to strong employee engagement, a great work culture, and motivated employees.

**Position Snapshot**
**Business area**: Nestlé Canada Inc.
**Job title**: Digital Marketing Manager
**Location**: North York, ON located at 25 Sheppard Ave W, North York, ON M2N 6S8; Hybrid
**Grade**:18

**Benefits**
- Comprehensive total rewards benefits package including Health and Dental benefits that start on day one of employment
- Company matched pension plan
- Four weeks of Vacation and five personal days (Personal Paid Holidays)
- Flexible and hybrid work arrangements
- Excellent training and development programs as well as opportunities to grow within the company
- Access to Educational Assistance & Tuition Reimbursement
- Bonus eligibility
- Up to 50% off - Nespresso Coffee Machine, Capsules and accessories
- Access to the Discount Company store with Nestlé, Nespresso, and Purina products (Located across various Nestle offices/sites)
- Additional discounts on a variety of products and services offered by our preferred vendors and partnerships

**Position Summary**

**A day in the life of a Digital Marketing Manager**:
Strategy:

- Leverage consumer and performance insights to drive business growth; Identify opportunities to improve the consumer experience across digital touchpoints and increase business performance
- Support annual planning, including the creation of 3-year strategic and 18-mo tactical plans
- Brand Owner for a Nutrition unifying service brand, to set guidelines and ensure adherence
- Determine when and/or how to localize global initiatives. Represent Canadian Nutrition team with Global and Zone stakeholders to identify opportunities & requirements

Website Experience
- Accountable for the website supporting all Nutrition brands. Direct internal teams and external agencies to maintain the website functionality and ensure site reflects Brand, Business and Consumers' needs
- Lead briefing and management for innovation and site enhancements projects to improve the user experience and support business
- Responsible for website optimization to improve search engine rankings. Includes conducting keyword research, optimizing on-page content, ensuring technical best practices are adhered to, building high-quality backlinks and ensuring accessibility that meets AODA standards

Search Marketing Expertise
- Develop and execute search engine marketing (SEM) tactics for organic and PPC, to support the consumer journey
- Lead external and agency teams to implement search campaigns and optimizations across various platforms, including Google and Bing, as well as social media platforms. This includes briefing agency partners, conducting keyword research, directing ad copy, and ensuring KPIs are met.
- Analyze search performance to identify trends and opportunities for improvement, including monitoring website traffic, keyword rankings, engagement and conversion rates.

Reporting and Analytics
- Establish KPIs and maintain an analytical framework to track and evaluate Nutrition's campaign and ongoing performance along the marketing funnel
- Responsible for analyzing data from various channels, including website, search (paid and organic), media and 1P data efforts.
- Support segmentation to enhance a targeted and relevant consumer experience over the consumer journey

1st Party Data and Technical Infrastructure
- Responsible for data acquisition to enable 1st Party data initiatives that support Nutrition’s business priorities. Collaborate with cross-functional teams and business stakeholders, to ensure that data is accurate, sufficient, accessible and usable for business purposes.
- Own lifecycle communications/journeys and value proposition, coordinating with Center for Marketing Excellence, to ensure active and engaged consumer database
- Detail business requirements as it relates to data and technology to further evolve Nutrition's Parenting Ecosystem

**What will make you successful?**
- 8-10 years+ successful and progressive digital experience preferably at an agency or client-side
- Demonstrates a calm thoughtful approach in managing change in strategy, process and execution
- Experience planning and executing digital experiences and/or communications plans
- Strong analytical thinking, can connect dots and uncover meaningful insights
- Good

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