Digital Marketing Specialist

7 months ago


North York, Canada Modern Furniture Full time

Job Summary:
**Key Responsibilities**:

- **SEO Management**:

- Conduct comprehensive SEO audits and implement on-page and off-page optimization strategies.
- Research and analyze competitor websites and SEO strategies.
- Develop and execute link-building strategies.
- Monitor and report on SEO performance using tools like Google Analytics, SEMrush, and Ahrefs.
- **PPC Campaigns**:

- Plan, execute, and optimize PPC campaigns across platforms like Google Ads and Bing Ads.
- Conduct keyword research and manage bid strategies.
- Track and report on PPC performance metrics and ROI.
- Continuously test and optimize ad copy, landing pages, and bidding strategies.
- **Shopify Expertise**: Utilize Shopify to enhance our online store's visibility and performance. Implement and manage apps, optimize product listings, and improve the overall user experience.
- **Analyze and Report on Performance**: Use tools like Google Analytics, Google Search Console, and others to monitor traffic, rankings, and campaign performance. Provide regular reports with actionable insights.
- **E-commerce Website Management**:

- Manage the day-to-day operations of our e-commerce website, ensuring optimal performance and user experience.
- Collaborate with developers and designers to implement website updates and improvements.
- Monitor website analytics and user behavior to identify opportunities for improvement.
- **General Digital Marketing**:

- Develop and implement comprehensive digital marketing strategies.
- Manage social media accounts and online content to engage our target audience.
- Stay updated on the latest digital marketing trends and best practices.

**Qualifications**:

- Proven experience in SEO and PPC management, specifically for e-commerce websites.
- Proficiency in using SEO tools such as Google Analytics, SEMrush, Moz, and Ahrefs.
- Experience with PPC platforms including Google Ads, Bing Ads, and Facebook Ads.
- Strong analytical skills and the ability to interpret data to make informed decisions.
- Experience managing and optimizing e-commerce websites.
- Excellent understanding of digital marketing concepts and best practices.
- Strong communication skills and the ability to work collaboratively with a team.

**Preferred Qualifications**:

- Bachelor’s degree in Marketing, Business, or a related field.
- Experience with website content management systems (CMS) such as WordPress, Shopify, or Magento.
- Certification in Google Ads or Google Analytics.

**What We Offer**:

- Competitive salary and benefits package.
- Opportunity to work in a dynamic and innovative environment.
- Professional development and growth opportunities.
- Flexible working hours and the option to work remotely.

**Job Types**: Full-time, Permanent

Pay: From $17.00 per hour

Expected hours: 30 - 40 per week

**Benefits**:

- Dental care
- On-site parking
- Vision care

Flexible Language Requirement:

- French not required

Schedule:

- Monday to Friday

**Education**:

- Secondary School (preferred)

Work Location: In person


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