Digital Marketing Manager

4 months ago

North York, Canada METAL PRO BUILDINGS Full time

Are you a talented and experienced Digital Marketing Manager looking for an exciting opportunity to drive growth in the Real Estate industry? Look no further Metal Pro Buildings, a top-rated company distributing prefabricated steel building products across Canada and the United States, seeks a passionate and results-driven individual to join our team.

As the Digital Marketing Manager, you will play a pivotal role in developing and implementing marketing strategies that align with our company's objectives and contribute to its overall success.

**Why Join Us**:
At Metal Pro, we are committed to investing heavily in our marketing promotions and advertising efforts, allowing you to learn from real-world situations and receive valuable feedback to help you grow and improve rapidly. As a part of our team, you will have the stage to showcase your skills and expertise, significantly impacting our company's growth.

We value humility and a willingness to learn and improve. We are looking for a Digital Marketing Manager who has reached a certain point in their career, possessing the knowledge and experience to produce results, and who desires to take their skills to the next level. If you are a highly skilled, motivated, and ambitious professional seeking to join a successful and growing team, we encourage you to apply.

**Job Overview**:
As the Digital Marketing Manager, you will be responsible for planning, executing, and optimizing digital advertising campaigns across various platforms, focusing on promoting the company's world-class products.

**Job Qualifications**:

- Bachelor's degree in marketing, business administration, or a related field (advanced degree preferred).
- Proven experience as a Marketing Manager or similar role, with a track record of successful marketing campaigns and business growth.
- In-depth knowledge of marketing principles, strategies, and best practices across both traditional and digital channels.
- Strong analytical skills and the ability to interpret data to drive informed marketing decisions.
- Proficiency in marketing automation platforms, CRM systems, and digital analytics tools.
- Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and senior management.
- Demonstrated leadership abilities and experience in managing and developing a marketing team.
- Strong project management skills, with the ability to prioritize tasks, manage multiple projects simultaneously, and meet deadlines.

Summary of Responsibilities:
1. Develop and execute marketing strategies:

- Conduct thorough market research and analysis to identify key market trends, customer insights, and competitor activities.
- Collaborate with senior management to define marketing objectives, target audiences, and positioning strategies.
- Develop comprehensive marketing plans and budgets, incorporating various channels and tactics to achieve business goals.
- Monitor marketing campaign performance, analyze results, and make data-driven recommendations for continuous improvement.

2. Brand management:

- Establish and maintain a strong brand presence, ensuring brand consistency across all marketing channels and materials.
- Develop brand guidelines and ensure adherence to brand standards in all marketing initiatives.
- Manage the company's online and offline brand reputation and ensure a positive brand image.

3. Digital Marketing:

- Monitor website analytics, track KPIs, and optimize digital campaigns to maximize online visibility, traffic, and conversions.
- Stay updated on emerging digital marketing trends and technologies, identifying opportunities for innovation and growth.

4. Campaign development and execution:

- Lead the planning, development, and execution of integrated marketing campaigns across various channels.
- Collaborate with internal teams and external vendors/agencies to develop creative assets and marketing collateral.
- Monitor campaign performance, track ROI, and adjust strategies to optimize campaign effectiveness.
- Prepare and submit weekly, monthly, quarterly, and yearly reports and consistently track our progress toward revenue goals.

5. Customer acquisition and retention:

- Identify target customer segments and develop strategies to attract and acquire new customers.
- Implement customer retention programs and initiatives to drive customer loyalty and repeat business.
- Leverage customer insights and feedback to enhance customer experiences and refine marketing strategies.

6. Team management and collaboration:

- Provide leadership and guidance to the marketing team, fostering a collaborative, high-performance culture.
- Set clear goals and expectations, conduct performance evaluations, and identify opportunities for professional development.
- Collaborate with cross-functional teams, including sales, product development, and creative, to ensure alignment and synergy in marketing efforts.

If you are a dynamic Digital Mark

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