Digital Marketing Specialist

2 weeks ago


North York, Canada Modern Furniture Full time

**Job Title: Digital Marketing Specialist**

**Location**: 1875 Wilson Avenue, North York

**Job Type**: Full-time

**About Us**: Modern Sense Furniture is a leading furniture retailer dedicated to providing high-quality products and exceptional customer service. We are looking for a passionate and knowledgeable Digital Marketing Specialist to join our team and help elevate our online presence.

As a Digital Marketing Specialist, you will play a key role in enhancing our online visibility and driving traffic to our website. You will be responsible for implementing effective digital marketing strategies, including website redesign, SEO optimization, and audience engagement initiatives. Your technical expertise will be crucial in optimizing our online platforms and maximizing our digital footprint.

**Key Responsibilities**:

- **Website Redesign and Management**:

- Collaborate with web developers to redesign and enhance our website’s functionality and user experience.
- Regularly update website content and ensure all changes align with current branding and marketing strategies.
- **Search Engine Optimization (SEO)**:

- Conduct comprehensive SEO audits to identify areas for improvement.
- Optimize website content, meta tags, and images to improve search engine rankings.
- Monitor and analyze website performance using tools like Google Analytics and Search Console.
- **Digital Marketing Strategy**:

- Utilize data-driven insights to enhance campaign performance and audience engagement.
- **Audience Engagement**:

- Grow and maintain our online audience through targeted strategies and content creation.
- Manage social media channels, including content planning, posting, and community engagement.
- **Technical Proficiency**:

- Stay updated on the latest digital marketing trends and technologies.
- Utilize marketing automation tools and CRM systems to streamline processes.

**Qualifications**:

- Bachelor’s degree in Marketing, Digital Media, or a related field.
- Proven experience in digital marketing, preferably in the retail or e-commerce sector.
- Strong knowledge of SEO best practices and tools (e.g., Google Analytics, SEMrush).
- Experience in website management and redesign, including familiarity with CMS platforms (e.g., WordPress, Shopify).
- Excellent communication and interpersonal skills.
- Ability to analyze data and derive actionable insights.

**What We Offer**:

- Competitive salary and benefits package.
- Opportunity to work in a dynamic and creative environment.
- Professional development and growth opportunities.

**How to Apply**:
If you are passionate about digital marketing and have the technical skills to drive our online success, we want to hear from you

**Benefits**:

- Company events
- Dental care
- Extended health care
- Flexible schedule
- On-site parking
- Paid time off
- Store discount

Flexible language requirement:

- French not required

**Education**:

- Bachelor's Degree (preferred)

Work Location: In person


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