Digital Marketing Specialist

4 days ago

North York, Canada Limelight Software Full time

**_Are you ready to live in the Limelight?_**

You are as unique as your background, experience and point of view. Your responsibilities span website management, collateral development, social media execution, digital campaigns, and other programs that drive Limelight Software brand presence. You will craft campaigns and experiments with a quantitative approach, considering marketing technology as your competitive edge. Here, you’ll be encouraged, empowered and challenged to be your best self. You'll work with dynamic colleagues - experts in their fields - who are eager to share their knowledge with you. Every day, you'll have new and exciting opportunities to make life brighter for our Clients - who are at the heart of everything we do.

**What will you do?**
- Support integrated B2B marketing programs and initiatives.
- Work closely with other team members to support execution of Marketing programs and campaigns throughout the year.
- Collaborate with business partners and internal steak holders across various teams.
- Provide reporting of data, assist in trend analysis, and help seek out new opportunities where possible.
- Run weekly status reports and data analytics.
- Collaborate with the marketing and SME's to ideate and define content goals.
- Use digital research tools to identify search trends, and then create content that optimizes search results
- Study data to understand what our targeted customers are looking for, how they engage with our digital presence, and measure the effectiveness of our SEO strategy and tactics
- Proofreading and editing content before publishing.
- Ensuring that SEO strategies are effectively implemented.
- Managing content calendars and ensuring that the content remains consistent across all platforms.
- Coordinating with the marketing, design, and writing teams to ensure the timely delivery of assignments.
- Tracking buyer and content analytics and generating reports and presentations.
- Keeping up to date with content trends, consumer preferences, and advancements in technology.

**What do you need to succeed: Qualifications**
- 3 - 5 years of experience in demand generation, marketing automation, or marketing operations at a B2B SaaS company (ideal)
- Solid understanding of B2B SaaS growth marketing, including lead identification, conversion strategies, effective nurturing, lead scoring, and segmentation.
- Proven ability to continuously optimize marketing initiatives with a never-satisfied mindset, consistently seeking areas for improvement.
- Hands-on approach with a proactive and hungry attitude towards refining lead funnels and generating high-quality leads for the sales team
- **Hands on Experience with HubSpot is required (2+ years)**
- Strong organizational skills are required to handle numerous, fast-paced projects, meet deadlines, and maintain a high level of productivity within the department.
- Must be self-motivated, detail-oriented and able to adapt quickly.
- Excellent interpersonal skills required to work with stakeholders.
- Strong knowledge of Microsoft Office suite.
- Impeccable attention to detail
- Ability to execute a high volume of error free work in an often-fast paced environment.
- Customer-focused and team oriented.
- Open to learning and expanding your skills.
- Capable of handling direction and the ability to have constructive conversations about feedback.
- Strong understanding of content practices such as SEO, SMO, and PPC.

**Does this opportunity excite you? Well we cannot wait to hear from you

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