Digital Communications and Website Coordinator

7 months ago

Waterloo, Canada University of Waterloo Full time

Overview:
Reporting to the Senior Manager, Liaison and Integrated Communications, the Digital Communications and Engagement Coordinator is responsible for creating, delivering, and evaluating all aspects of digital campaigns and assets in support of the Institute for Quantum Computing (IQC). This role will develop IQC’s digital media strategy and execution, with a focus on increasing, informing, and engaging our communities - key to building the IQC brand as a world-class research institute. This position is responsible for establishing, monitoring, and evaluating digital communications channels, as well as owning IQC’s website, content creation and digital asset management.

As a key member of the Communications and Strategic Initiatives (CSI), the incumbent plays a critical role in how the institute looks, sounds, and engages with its audiences across all digital platforms while remaining consistent and complimentary with the overall IQC brand strategy. They will be a storyteller and editor, responsible for creating compelling media content, including graphics and videos, and will provide leadership and guidance on digital best practices, including web and social media analytics. They will sit on the UWaterloo Web Advisory Committee and are responsible for the creation and maintenance of engaging and accessible web content, with direction from the team’s senior members. Furthermore, the incumbent tracks website analytics to inform strategy. They are responsible for project managing photography and videography projects that support IQC’s digital campaigns and storytelling. Throughout their work, the incumbent both models and promotes communication best practices, including accessibility and inclusivity throughout the institute.

**Term: 18 months**

**Responsibilities**:
Oversee IQC web presence:

- Develop and implement web strategy to enhance IQC visibility and drive traffic, with special attention to accessibility standards, user experience, Waterloo brand and style best practices.
- Continue to support the WCMS 3 (and future) migration(s), including preparation, migration, and helping stakeholders adopt and succeed in the new system.
- Manages user-experience and site infrastructure for uwaterloo.ca/iqc and Quatrium internal website and improves information architecture and user experience.
- Creates, delivers, and evaluates all aspects of website development and planning.
- Maintains an editorial calendar to ensure that content related to dates/terms is updated as appropriate.
- Applies research-based decision making to improve web content to meet user and organizational needs (i.e., improve find-ability, search engine optimization (SEO) relevance/stickiness).
- Leads regular and ongoing content audits for uwaterloo.ca/iqc to identify best performing content, outdated material, broken links, accessibility compliance, information gaps and other quality assurance. Make recommendations to CSI and leadership teams.
- Provides web support, training, strategy recommendations, guidance, and resources to IQC team members, including troubleshooting.
- Supports development of new websites or website migrations in the WCMS, including content strategy recommendations and solutions.
- Defines digital personas for target audiences, taking into consideration the marketing strategy of the institute plus the different characteristics of audiences engaging with digital media versus traditional media.
- Builds and maintains the web architecture for IQC website and completes wireframes for large-scale changes to various webpages.
- Conducts environmental scans and competitive analyses.

Produce high-quality digital communications materials to support IQC:

- Propose, develop and execute compelling storytelling through multimedia.
- Design content including graphics, posters and other visuals aligned with the IQC brand.
- Manage timelines and scope for all digital communications initiatives, with support from leadership.
- Implement standards for measuring the success of digital communications, prepare analytics reports and make recommendations for improvements.
- Work with the Senior Manager, Integrated Communications and Liaison to develop and implement the social media strategy. Manages IQC’s social channels and Google Business pages, and all related design, photo, and video elements.
- Creates and manages internal communications efforts, including IQC’s bi-weekly newsletter.
- Manage digital signage around IQC.
- Researches and has awareness of new products, services and emerging technology that will enhance digital experiences, cost effectiveness, improve efficiency, productivity and return on investment.

Project manages workflow and digital vendors:

- Maintain multimedia storage and archiving of all multimedia assets, including using Asset Bank.
- Upload videos to websites and social media outlets.
- Manage relationships with external vendors for photography and videography, as well as other communicat

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