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Digital Media Specialist

3 weeks ago

Waterloo, Ontario, Canada KidsAbility Centre for Child Development Full time
Company Overview

KidsAbility Centre for Child Development is a not-for-profit organization dedicated to empowering children and youth to realize their full potential.

We strive to create an inclusive and accessible environment, supporting over 17,000 children and youth in the Waterloo and Guelph-Wellington regions.

Job Title: Digital Media Specialist - Website Development and Analytics

Estimated Salary: $45,000 per year

Job Description:

As a Digital Media Specialist, you will be responsible for website development, analytics, quality assurance, and user acceptance testing.

You will work closely with the Marketing & Communications team to develop and execute strategic digital communication initiatives and events.

Your specific areas of responsibility will include:

  • Website Development:
    • Collaborate with colleagues to develop and maintain external and internal websites.
    • Implement front-end and back-end web development tasks, ensuring a seamless and user-friendly online experience.
    • Contribute to website enhancements, updates, and troubleshooting, including design updates taking into consideration KidsAbility's branding guidelines and AODA accessibility guidelines.
  • Analytics:
    • Analyze data related to audience engagement, marketing campaigns, websites, social media, and email campaigns.
    • Extract meaningful insights from data to inform decision-making processes.
    • Assist in the creation of data visualizations and reports for internal and external stakeholders.
  • Event Support:
    • Provide support in the planning and execution of events, both virtual and in-person.
    • Collaborate with the MarComm team to ensure a smooth registration process, data tracking, and post-event analysis.
    • Assist in developing event-related web content and promotional materials.
  • Technical Support:
    • Offer technical support to end-users for website-related inquiries and issues.
    • Collaborate with the IT team to address technical challenges and implement solutions.
    • Ensure the integration of data analytics tools and technologies into the website for optimal performance.
Required Skills and Qualifications:

To qualify for this role, you must have:

  • Currently enrolled as a university or college student, preferably in a relevant program with a focus on Computer Science, Computer Engineering, Software Engineering, Mechatronics Engineering, Systems Design Engineering, Management Engineering, Web Development/Design, Information Systems, or UX/UI.
  • Knowledge of website content management systems/basic HTML (Wordpress experience an asset).
  • Basic understanding of web development concepts, HTML, CSS, and content management systems.
  • A good knowledge of best practices for website flow and basic UX/UI design of websites.
  • Understanding of analytics, data analysis, and creating tracking systems/dashboards.
  • Experience using Microsoft Excel and third-party software such as Google Analytics and Hootsuite to track analytics.
  • Proficiency using Microsoft software (especially Office 365, Outlook, Excel, PowerPoint, Teams), and CRM databases.
  • Strong attention to detail and ability to maintain accuracy while working with large volumes of content.
  • Excellent problem-solving skills and the ability to troubleshoot and resolve technical issues.
  • Good communication skills with the ability to effectively collaborate and work as part of a team.
  • Self-motivated and able to manage time effectively to meet project deadlines.
  • Experience with website quality assurance and user acceptance testing.
Benefits:

We offer:

  • Mentorship, continued learning, skills development, and inter-professional collaboration.
  • A supportive, collaborative, and inclusive work environment dedicated to family-centred care.
  • Organizational commitment to innovation and research; continually evolving our approaches so we may serve with purpose and value.
  • Initiatives to support your well-being including social events, opportunities to give back to your community and access to Employee and Family Assistance Program.
Location:

This position is located in the Waterloo and Guelph-Wellington regions.