Digital Communications Specialist

5 months ago

Waterloo, Canada University of Waterloo Full time

Overview:
In keeping with the Faculty of Science’s strategic priority area of enhanced visibility, reputation and community, the Faculty of Science Digital Experience team’s purpose is to facilitate and support the implementation of digital communications. The Digital Communications Specialist has primary responsibility for content development for distribution through Faculty digital channels (i.e., web, social media, digital communication platforms) and provision of digital communications support for departments, selected events and special initiatives.

**Responsibilities**:
Supports web and digital initiatives across the Faculty to help build the reputation
- Updates and maintains web content specific for online audiences with information acquired through on-going collaboration with stakeholders
- Supports quality control of digital assets, including websites. Identify inconsistencies in compliance with AODA standards, institutional brand, and user experience across all science web properties Provides ongoing quality control and analysis of faculty web properties to identify gaps in content, brand voice and user experience
- Produces content for digital platforms (e.g., online and multimedia platforms, Science-owned digital signage, YouTube) consistent with the strategic priorities, and objectives of the Faculty of Science. Utilizes photography and videography to support content development as required
- Meets with stakeholders in departments, institutes, schools and the Dean of Science Office to gather information, ideas and material for digital and social campaigns and platforms
- Provides editorial support for content used in departmental and research websites, as required
- Collaborates on the development and implementation of web and digital communications strategy and plans
- Utilizes and reports on metrics and available analytics to create, inform, and develop targeted messaging to increase Faculty of Science awareness, successes, and reputation on social platforms
- Shares digital initiatives metrics regularly with Science administration, Faculty stakeholders, and departmental/school communications colleagues to inform decision-making

Creates, plans and executes engaging social media content that resonates with the target audience
- Writes, edits, manages and schedules social media related content in partnership with the Faculty’s undergraduate, graduate, alumni/advancement, communications and academic unit staff
- Manages Faculty social media channels including Facebook, X, Instagram, YouTube, LinkedIn and other platforms as required
- Creates visual assets (e.g., photography, video) for social media
- Develops and manages the Faculty social media content calendar and works in collaboration with internal and external partners to ensure content reflects and supports our Faculty and key initiatives/campaigns
- Develops and manages campaigns in collaboration with other Faculty communicators
- Maintains awareness of departmental and school activity in this area and work to build overall impact for the Faculty
- Ensures excellence and consistency in social media communications
- Conducts social listening, monitoring and triaging of communications within social channels
- Ensures consistency in brand voice and experiential focus in content across social channels
- Maintains a strong understanding of current trends and best practices for communicating with various audiences through social channels

Supports events and special initiatives to share on digital channels including social media
- Participates in Science Communications Group to garner awareness of activity and communication needs of Undergraduate Studies and Recruitment, Graduate Studies, Research, Advancement, Entrepreneurship and Outreach
- Provides or facilitates activities such as social media livestreaming and e-communications for various events and special initiatives as required
- Provides guidance on digital communication strategies that are event or initiative specific
- Promotes and supports communication of events and initiatives through digital channels

Collaborates across the Faculty and the University to help build the reputation of the Faculty of Science
- Collaborates with the Communications and Communications Specialist to provide content for websites and e-newsletters
- Provides guidance and direction to departmental-specific digital projects on a case-by-case basis (i.e., outreach, advancement, recruitment)
- Co-ordinates and liaises with external vendors and other university departments such as University Relations when required
- Represents the Faculty of Science at internal and external events

Qualifications:

- University undergraduate degree in science or a degree in communications or digital media, preferably with a specialization in scientific communications or demonstrated level of science literacy, or a related-discipline with examples of a solid and diverse writing portfolio
- 4-5 years of experience in a

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