Key Account Digital Marketing Specialist

7 months ago

Montroyal, Canada Maison Battat Inc. Full time

**Key Account Digital Marketing Specialist**
**Maison Battat Inc. - Montréal QC, Hybrid**

At Battat, we’re in the business of making kids happy. Thanks to our dynamic, talented, and motivated team, we design and manufacture high quality, educational, and innovative toys that kids and parents around the world have loved for over 45 years

Joining Battat means working on a multidisciplinary team within a growing privately-owned international company. It also means joining a stimulating workplace, full of professional challenges.

**Key Responsibilities**:

- Develop and execute comprehensive PPC and other retailer-specific digital marketing strategies aligned with business goals
- Set up and launch PPC and marketing campaigns for various brands
- Implement tracking tools and analytics to monitor campaign performance
- Monitor campaign performance using analytics tools and make data-driven decisions to improve ROI and achieve KPIs
- Monitor and adjust bids to optimize campaign performance and cost-efficiency
- Conduct thorough keyword research and analysis to identify relevant and high-performing keywords and continually revitalize and optimize keywords for stronger SEO ranking.
- Identify and develop the right target audience segments, timing, marketing mix, content and messaging
- Troubleshoot underperforming or under delivering campaigns and discrepancies
- Generate detailed reports on KPIs and provide regular budget forecasts and recommendations to improve campaign effectiveness
- Collaborate with the marketing team to align PPC and digital marketing strategies with overall marketing goals and initiatives
- Stay updated on industry trends, best practices and emerging technologies in PPC and digital marketing

**Skills, Competencies & Requirements**:

- Bachelor’s or Master’s degree in marketing, advertising or a related field
- Strong analytical skills with the ability to interpret data and draw actionable conclusions
- Deep understanding of digital marketing strategy and a passion for staying on top of industry trends
- Excellent communication skills and ability to work collaboratively in a team
- Google Ads certification or other relevant certifications are a strong asset
- Exceptional attention to detail and results driven
- Ability to work independently and in a team, in a fast-paced and dynamic environment

**Experience**:

- At least 3 years of digital marketing experience
- Experience managing PPC campaigns across various platforms
- Experience with bid management tools and analytics platforms
- Familiarity with search engine optimization (SEO) principles
- Experience with A/B testing and conversion rate optimization

We offer a competitive salary based on experience, a generous group benefits package, and continuing education.

**Spécialiste Marketing Numérique de Compte**
**Maison Battat Inc. - Montréal QC, Hybride**

Chez Battat, notre mission est de rendre les enfants heureux. Grâce à notre équipe dynamique, talentueuse et motivée, nous concevons et fabriquons des jouets de haute qualité, éducatifs et innovants que les enfants et les parents du monde entier adorent depuis plus de 45 ans

Rejoindre Battat, c'est travailler au sein d'une équipe multidisciplinaire au sein d'une entreprise internationale privée en pleine croissance. C’est aussi rejoindre un milieu de travail stimulant, rempli de défis professionnels.

**Principales responsabilités**:

- Développer et exécuter des stratégies PPC complètes ainsi que d'autres stratégies de marketing numérique spécifiques aux détaillants et alignées aux objectifs commerciaux
- Mettre en place et lancer des campagnes PPC et marketing numériques pour différentes marques
- Mettre en œuvre des outils de suivi et d'analyse pour surveiller la performance des campagnes
- Surveiller la performance des campagnes à l'aide d'outils d'analyse et prendre des décisions basées sur les données pour améliorer le retour sur investissement et atteindre les indicateurs de performance clé
- Surveiller et ajuster les enchères pour optimiser les performances et la rentabilité des campagnes
- Effectuer des recherches et analyses approfondies de mots-clés pour identifier les mots-clés pertinents et performants et revitaliser et optimiser continuellement les mots-clés pour un meilleur classement SEO
- Identifier et développer les segments de public cible, le calendrier, le mix marketing, le contenu et les messages appropriés
- Résoudre les problèmes liés aux campagnes et aux écarts de sous-performance ou sous-livraison
- Générer des rapports détaillés sur les indicateurs de performance clé et fournir des prévisions budgétaires régulières et des recommandations pour améliorer l'efficacité des campagnes
- Collaborer avec l'équipe marketing pour aligner les stratégies PPC et de marketing numérique aux objectifs et initiatives marketing globaux
- Restez à jour sur les tendances de l'industrie, les meilleures pratiq

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