Vp, Market Growth

4 months ago

Vancouver, Canada Canada Green Building Council Full time

**ABOUT CAGBC**

The Canada Green Building Council (CAGBC) is an industry-led organization representing the green building and real estate sectors. Through market engagement, cutting-edge research, relevant education, impactful advocacy, and trusted certification programs like LEED, Zero Carbon Building Standards (ZCB), and Investor Ready Energy Efficiency (IREE), we provide the building sector with the tools, insights, and knowledge to capitalize on green building.

CAGBC’s momentum is driven by our commitment to supporting members, clients and stakeholders in designing, constructing, and operating buildings. Together, we prove that green buildings are good business, unlocking value, increasing asset resiliency, and helping organizations achieve sustainability, carbon leadership and ESG goals.

**BENEFITS OF WORKING AT CAGBC**

At CAGBC, we ask a lot of our employees, which is why we give so much in return. In addition to your competitive salary, benefits and registered pension plan, we’ll provide the following:

- **Location**:On the days you're in the office, get here quickly thanks to our highly accessible central locations in Ottawa, Toronto and Vancouver.
- **Offices**:Work in a state-of-the-art, LEED-certified Gold office building in downtown Ottawa or Vancouver.
- **Generous PAID TIME-OFF**:Because we value work/life balance.
- **Networking**: you’ll have the opportunity to work with some of the most talented and passionate people in the industry that is _building our way forward_

**JOB PURPOSE**

The Vice President (VP) Market Growth role is responsible for building awareness and increasing demand for CAGBC’s programs, products, services, and market offerings. Reporting to the Chief Commercial Officer (CCO), the VP plans, directs, and oversees effective strategies to expand CAGBC’s market presence, enhance brand awareness, develop member, client and key stakeholder relationships, and secure funding and research opportunities.

The VP of Market Growth will be a forward-thinking leader with a strong track record of guiding high-performing and motivated teams, skilled in leveraging market insights to lead strategically, and with a demonstrated capacity to deliver business results. As a senior leadership team member, the VP will ensure coordinated delivery with other senior leaders across business lines.

**Responsibilities**

**Strategic Development and Growth**
- Own and lead the planning, development, and execution of comprehensive strategies to capitalize on targeted new business opportunities and increase product and service adoption, resulting in market expansion, continuous revenue growth and enhanced market presence and brand awareness in line with overall strategic objectives.
- Oversee and manage business plans for Market Engagement and Project Development and Research teams, including budget and priority setting.
- Cultivate strong relationships with key clients, members, and sponsors, as well as strategic partnerships and collaborations with industry organizations.
- Create and drive initiatives through all channels, including comprehensive business development campaigns, to increase the adoption and use of green building certification programs, standards, services, and tools.
- Enhance member engagement and support through learning and credentialing programs, events and convening to strengthen CAGBC’s presence and influence among industry leaders, peer organizations, and governments.
- Foster and expand relationships with potential funders, grantors and research partners to support CAGBC’s funding and research objectives.

**Client Insights and Stakeholder Relations**
- Engage with and solicit feedback from stakeholders, clients, and members to improve the overall product, service, and delivery experience across all CAGBC offerings. This includes supporting the development of new products and services to meet market needs.
- Generate business insights and thought leadership that contributes to positive brand awareness and product and service delivery.
- Cultivate effective business relationships with partner organizations that promote mutual growth and collaboration, including contributing to and administering business agreements necessary to govern such relationships.
- Act as a dynamic spokesperson for CAGBC and its products and services at relevant industry events and meetings.

**Management and Team Development**
- As part of the senior leadership team, develop and implement corporate strategic and operating plans, budgets, and performance reporting, as well as develop and maintain organizational policies, practices, and procedures.
- Oversee all aspects of Team development and growth, including day-to-day functions related to planning, performance, budgets), human resources, and customer interactions.
- Provide team members with direction, mentoring, technical guidance, and support for their professional development.
- Prepare reports and provide recommen

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