Marketing Manager

4 months ago

Toronto, Canada Manulife Full time

**_We are a _**_leading financial services provider committed to making decisions easier and lives better for our customers and _**_colleagues around the world. From our environmental initiatives to our community investments, we lead with values throughout our business. _**_To help us stand out, we help you step up, because when colleagues are healthy, respected and meaningfully challenged, we all thrive. Discover how you can grow your career, make impact and drive real change with our Winning Team today. _**

**Working Arrangement**

Hybrid

**Key Responsibilities**:

- Develop and execute innovative marketing plans that align with business objectives and the overarching marketing strategy.
- Drive the creation and implementation of cutting-edge marketing strategies to set Manulife's Group Retirement (GR) apart in the marketplace.
- Lead the development of integrated marketing plans and large-scale projects from concept to completion, including crafting compelling messages, creating engaging content, and utilizing impactful digital and social strategies.
- Measure the success of marketing initiatives through ROI assessments and post-implementation reviews, ensuring continuous improvement.
- Foster a culture of collaboration and high performance across Manulife’s matrix organization.
- Champion continuous improvements to enhance efficiency and effectiveness within the department.

**Job Requirements**:

- Post-secondary degree or diploma in a marketing-related field.
- Proven expertise in designing and executing memorable marketing campaigns.
- Strong knowledge and experience in digital and social marketing tactics and strategies.
- In-depth understanding of the financial services industry is a plus.

**Competencies**:

- Exceptional problem-solving, decision-making, and innovative thinking skills.
- Ability to thrive in a dynamic and fast-paced environment.
- Skillful strategic thinker.
- Outstanding communication and influencing abilities.
- Excellent client and relationship management skills.
- Solid business planning and project management expertise.
- Effective consulting and digital/social media skills.

Manulife Financial Corporation is a leading international financial services group that helps people make their decisions easier and lives better. We operate primarily as John Hancock in the United States and Manulife elsewhere. We provide financial advice, insurance, as well as wealth and asset management solutions for individuals, groups, and institutions.

Group Retirement (GR) serves the needs of plan sponsors, plan members, and market sources to help make North American's lives better. The marketing team is accountable for developing sound marketing strategies to support GR's growth objectives and position GR as the premier service provider in the Group Retirement industry.

Ready to unleash your potential? Whether you're a seasoned marketing professional or an ambitious go-getter, it's time to start your exciting career with Manulife/John Hancock.

Manulife is committed to supporting a culture of diversity and accessibility across the organization. It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will consult with applicants contacted to participate at any stage of the recruitment process who request accommodation. Information received regarding the accommodation needs of applicants will be addressed confidentially.

LI-hybrid

**About John Hancock and Manulife**

**Manulife is an Equal Opportunity Employer**

**Salary & Benefits**

The annual base salary for this role is listed below.

**Primary Location**

Toronto, Ontario

**Salary range is expected to be between**

$82,500.00 CAD - $148,500.00 CAD

Manulife offers eligible employees a wide array of customizable benefits, including health, dental, mental health, vision, short

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