Product Manager, Cookware

2 months ago

Scarborough, Canada Groupe Seb Full time

**Job Type **:Permanent contract | Full-time | Non applicable

**City **:Scarborough

**Company description**:

- Tefal, T-Fal, Krups, Lagostina, Rowenta, Moulinex, SUPOR, Seb, Calor, WMF, Arno, Emsa, All-Cladautant de marques qui font partie du quotidien de millions de consommateurs dans plus de 150 pays. Le Groupe SEB (€8,1 milliards de CA - 33 000 collaborateurs) a su s’imposer comme la référence mondiale du petit équipement domestique grâce à une stratégie de généraliste, la puissance et la complémentarité de ses marques, sa dynamique d’innovation, son développement international et un outil industriel performant.
- Le Groupe SEB s’engage à assurer à ses collaborateurs une politique socialement équitable (diversité et inclusion, qualité de vie au travail, santé/sécurité ) tout en développant des actions à impact positif pour la société et l’environnement (économie circulaire, lutte contre le changement climatique, engagement citoyen)

This role is based in Scarborough and is hybrid.

**MISSION**:
As a Product Manager you will be supporting the product development and execution of all elements of the marketing program. This role is a blend of strategic and tactical competencies and is crucial to the effective execution of marketing strategy and new product launch to achieve sales and profit results, as well as the optimization of market share. The Product Manager is required to continually demonstrate highly effective, time management, organizational, strategic, and creative marketing capabilities. They must have a strong focus on implementing strategy, managing projects, while contributing new ideas and developing plans to drive departmental performance.

**PROFILE**:
Work closely with the T-fal & All-Clad BU to bring to market new product launches.
- **Marketing Plan development**
- Identification of strategic new product, brand strengths, weaknesses, opportunities, and threats through proper analysis and evaluation of market demands and competitive activity from both a short and long-term business perspective.
- Liaise with Strategic Business Unit to ensure alignment with the U.S. key launch strategy & develop products offering feature-price bundle to drive profitable sales during key promotional periods and package communication appropriate for Canadian Market.
- **Marketing plan activation**
- Leverage category, consumer & product insights to develop marketing communications objectives, positioning and key messages for new product launches.
- Partner with communication team on needs for product seeding, UGC content and integrated communication activation plan to drive brand awareness and conversion (PR, ATL and BTL etc.)
- Establish partnerships with chef community (All-Clad) and co-branded partnerships to drive brand awareness with key consumer target groups.
- Manage and ensure execution of all product launch related components, including packaging/Instructions for Use POP, and merchandising.
- Manage respective brand marketing expense budget.
- **Market Analysis**: Establish, maintain, and provide expert knowledge of the cookware category including sales performance and POS tracking and reporting, category insights, market trends, consumer needs and competitive threats pertaining to the Cookware category.
- **Distribution Analysis**: Identify, understand, and develop product mix consistent with appropriate retailer and respective target consumer requirements.
- **Competition**: Gain understanding and provide strategic analysis on competitive activity via monitoring of competitive movements, market data, field observations, pricing strategies, distribution analysis, and communication initiatives.
- **Sales**:

- Develop line reviews and business presentations for key stakeholder meetings, including Retail Partners, Commercial team etc.
- Maximize product portfolio to drive profitable sales across key channel partners. This includes assortment analysis, key promotions, and new launches.
- Develop category plans by incorporating market, shopper, customer, and consumer insights to inform Pricing, Promotion, Product Assortment/Mix and Placement
- Spearhead communication on marketing activations to sales and trade partners
- **Product Quality & Customer Service**: Ensure appropriate input on product quality, sales trends (with the sales associate), and consumer feedback.****:

- **Internal Relations**:Work in conjunction with internal logistics, sales, and quality control to ensure delivery of target sales and product introduction objectives.
- Manage the day-to-day business processes to ensure effective and efficient business management to deliver budget commitment.

**MAIN SKILLS REQUIRED**:

- Degree in Business Administration (Marketing) with 3 - 5 years’ experience in field of product management.
- Fluent in English, French desirable.
- Highly developed Communication & Presentation skills / Persuasiveness to sell the marketing actions plans to Trade and Sales D

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