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Product Manager, Cookware

5 months ago

Scarborough, Canada Groupe Seb Full time

**Close to you anywhere in the World**
- Groupe SEB is the global reference for small domestic appliances, cookware and professional coffee with its portfolio of 35 emblematic brands such as Tefal, Seb, Rowenta, Moulinex, Calor, Lagostina, Krups, WMF. Present in 150 countries, we produce in more than 40 industrial sites and sell 11 products per second.- We believe in the richness of diversity and aspire to create an inclusive and stimulating work environment where our more than 30,000 employees can grow and give their best.**What we will achieve together**:
Work closely with the T-fal BU to bring to market new product launches.

**Marketing Plan development**:

- Identification of strategic new product, brand strengths, weaknesses, opportunities, and threats through proper analysis and evaluation of market demands and competitive activity from both a short and long-term business perspective.
- Liaise with Strategic Business Unit to ensure alignment with the U.S. key launch strategy & develop products offering feature-price bundle to drive profitable sales during key promotional periods and package communication appropriate for Canadian Market.

**Marketing plan activation**:

- Leverage category, consumer & product insights to develop marketing communications objectives, positioning and key messages for new product launches.
- Partner with communication team on needs for product seeding, UGC content and integrated communication activation plan to drive brand awareness and conversion (PR, ATL and BTL etc.)
- Manage and ensure execution of all product launch related components, including packaging/Instructions for Use POP, and merchandising.
- Manage respective brand marketing expense budget.

**Market Analysis**: Establish, maintain, and provide expert knowledge of the cookware category including sales performance and POS tracking and reporting, category insights, market trends, consumer needs and competitive threats pertaining to the Cookware category.

**Distribution Analysis**:Identify, understand, and develop product mix consistent with appropriate retailer and respective target consumer requirements.

**Competition**: Gain understanding and provide strategic analysis on competitive activity via monitoring of competitive movements, market data, field observations, pricing strategies, distribution analysis, and communication initiatives.

**Sales**:

- Develop line reviews and business presentations for key stakeholder meetings, including Retail Partners, Commercial team etc.
- Maximize product portfolio to drive profitable sales across key channel partners. This includes assortment analysis, key promotions, and new launches.
- Develop category plans by incorporating market, shopper, customer, and consumer insights to inform Pricing, Promotion, Product Assortment/Mix and Placement
- Spearhead communication on marketing activations to sales and trade partners.

**Product Quality & Customer Service**: Ensure appropriate input on product quality, sales trends (with the sales associate), and consumer feedback.

**Internal Relations**:Work in conjunction with internal logistics, sales, and quality control to ensure delivery of target sales and product introduction objectives.
- Manage the day-to-day business processes to ensure effective and efficient business management to deliver budget commitment.

**Bring your competencies**:

- Degree in Business Administration (Marketing) with 3 - 5 years’ experience in field of product management.
- Fluent in English, French desirable.
- Highly developed Communication & Presentation skills / Persuasiveness to sell the marketing actions plans to Trade and Sales Dept and Business unit
- Ability to think and act analytically as well as creatively.
- Effective knowledge of P&L management
- Ability to implement Omni-channel go-to-market strategies with specific knowledge on digital path.
- Ability to develop complex strategies as well as lead the implementation plans.
- Ability to consider different points of view = Flexibility.
- Entrepreneurial spirit to take calculated risks. Team player / global player.
- Strong aptitude in MS-Office and ability to learn new internal company software(s)

As a Product Manager, you will receive a competitive salary that recognizes your expertise and contribution to the team. In addition, we offer a comprehensive benefits package that includes:

- Company-Paid Benefits: Health and dental, Health Care Spending Account (HCSA), Employee & Dependent Life Insurance, Employee Accidental Death & Dismemberment, Employee Short Term Disability
- RRSP retirement plan with company contribution
- Paid time off and holidays
- Flexible hybrid work arrangements
- Continuing education opportunities
- Employee discounts on company products
- Wellness programs
- Casual dress code
- Positive work culture that values work-life balance

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