Marketing Operations Specialist
5 months ago
**About StandardFusion**
**About the opportunity**
StandardFusion is currently seeking a skilled Marketing Operations Specialist to join our marketing team in Vancouver, BC on a full-time basis.
In this role, you will play a crucial part in managing data, lead flow, automation, and executing nurture and marketing campaigns. With the role focusing on Marketing Operations, you'll excel in data analytics as well as develop and execute acquisition campaigns.
- **Lead Flow and Automation Management**:Take ownership of the end-to-end lead flow process, ensuring that the appropriate teams receive lead data. Optimize lead generation processes and manage leads from various sources. Oversee marketing automation systems such as ActiveCampaign and Dynamics 365 to streamline campaign execution.
- ** Data Management**:Be responsible for effectively managing marketing data to maintain accuracy and integrity. Implement best practices for data governance, ensuring compliance with privacy regulations.
- ** Nurture Campaign Execution**:Utilize marketing automation platforms to execute ongoing lead nurturing campaigns. Collaborate closely with content and design teams to create engaging nurture campaigns that resonate with prospects at different stages of their buyer's journey. Continuously optimize nurture strategies based on data insights.
**More About You**
- Bachelor's degree or equivalent experience in Marketing, Communications, or a related field.
- Strong understanding of data management principles and best practices.
- Proven understanding of marketing systems and marketing automation.
- Strong analytical mindset with the ability to interpret data insights for optimizing campaigns.
- Familiarity with CRM's, Process Tools, and Marketing Automation systems.
- Excellent organizational skills with the ability to prioritize tasks effectively.
- Creative mindset with the ability to think outside the box.
**About the Benefits**
As a valued StandardFusion employee, you will be rewarded with a **salary of $**70,000 to $90,000** based on skills and experience. You will also receive a wide host of benefits, including:
- Extended health, dental, and vision care
- Flexible working hours
- Professional Development Allowance
- Bonus pay
- Wellness programs
- A relaxed, casual work environment — no dress code
- Fully stocked kitchen, with a pantry of complimentary snacks, coffee, tea, and beer on tap
- Regular team lunches/dinners and company events and socials
- Opportunity to take a break in your day and play games including foosball, board games, card games, and sports. You name it, we will play it
- Vacation and paid time off
- Experience working in a fast-paced startup environment with a ton of room to grow
- The opportunity to join a supportive diverse team of people who enjoy moving fast every single day
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