Associate Marketing Manager; Single Serve, Macro

3 weeks ago


Mississauga, Canada PepsiCo Full time

Overview:
**The Role**:
**The Company**:
PepsiCo Canada is a growth engine for the CPG industry in Canada and has been recognized as one of Canada's Top 100 employers for7 consecutive years and a top employer for young people. PepsiCo Canada is home to over 60 of Canada’s favourite brands - from the well-loved Lay’s, Doritos, Gatorade and Tropicana brands, to budding disrupters such as bubly, Pure Leaf, Bare Snacks and Off the Eaten Path - there is so much opportunity to make a difference in the Canadian marketplace. We are consumer obsessed and focused on outpacing our competition by being centered on the consumer, developing exciting local brand campaigns and product innovations you’d be proud to share with friends. And our people are our greatest asset. We love working together, challenging the status quo and are proud to be called Marketer of Year by The Dive Awards.

**Responsibilities**:
**What you’ll be working on**:

- Lead the strategic planning process (Business Review through AOP) for the Single Serve & Macro Snacks portfolios to deliver clear growth strategies and innovation pipeline grounded in consumer insight
- Lead development and execution of the Single Serve & Macro Snacks innovation pipeline through the commercialization process
- Lead on all Small Format ASP & National Shopper Marketing programs - discover shopper insights, set KPIs, create and sell-in relevant programming, work collaboratively with the customer, and post-game to drive future business success
- Lead postgame analyses to optimize programming & proactively recommend course corrections and/or identify new opportunities
- Liaise with Sales Strategy, Customer team, Shopper Insights and Category management to elevate our programming and unlock growth

Qualifications:
**Who’s a good fit for the team**:

- Minimum of Bachelor’s Degree (Business degree preferred)
- 3+ years Marketing experience an asset
- 2+ years Sales/ Account ownership an asset
- Proven strategic thinking skills
- Demonstrated ability to build brand growth plans through superior consumer marketing
- Demonstrated ability to develop and cultivate relationships; build consensus & influence business partners
- Self-starter with a high sense of urgency and entrepreneurial spirit
- Strong problem solving and sound business judgment; ability to anticipate issues and resolve them

**What you can expect from us**:

- Comprehensive rewards package
- Flex hours and ability to work in multiple locations
- A mentor and culture coach to help you learn the ropes
- A focus on your development - from marketing fundamentals to leadership expertise
- An entrepreneurial mindset that puts the Canadian consumer first
- High autonomy, visibility, and recognition
- Opportunities for advancement and to join unique leadership programs
- Strong collaboration across all levels and functions of the organization

LI-CDNFoods

PepsiCorporate



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