Associate Content Program Manager

4 days ago

Toronto, Canada CT Corporation Full time

**Help us boldly shape retail in Canada**

Canadian Tire Corporation’s (CTC) rich heritage of serving Canadians from coast-to-coast dates back to 1922. Our vision is to become the #1 retail brand in Canada and we are focused on innovating and making important investments in our business, especially when it comes to our people. To reach our goal, we need the best talent to help us evolve and drive change across the business - and boldly help shape Canada’s retail industry. As we strive to be at the forefront of a complex and vastly changing retail industry, it is an exciting time to join the Canadian Tire family of companies.

Our Marketing team plays a key role in our evolution. Digital marketing, in-store digital and eCommerce are three areas that will see the greatest transformation in the next few years. That strategic focus, alongside innovative marketing campaigns like our Tested for Life in Canada, Give a Toast, and We Do New, among others, continue to strengthen our relationships with Canadians, and ultimately our brand. To help define where and how we work, CTC has introduced Hybrid Workplace Personas. While each role fits into a different persona category, this may evolve as employees progress in their career or business needs change. The Associate Program Manager position is categorized as a Connector, which means that the incumbent will be working with a variety of colleagues and partners to achieve business outcomes that require a mixed use of virtual and CTC campus presence.

At Canadian Tire we work flexibility embracing ‘Hybrid’ whereby individuals utilize a combination of working at a CTC campus and or virtually in service of outcomes. Determined by managers, decisions around work location will be made based on business and team needs and grounded in a desire to support individual well-being and personal needs. Our goal is to empower teams and individuals to make the right decisions for them, and we expect that to look different for everyone.

**What you’ll do
Reporting to the Manager, Content Programs & Strategy, the Associate Content Programs Manager is responsible for establishing and executing omni-channel content marketing programs for CTC brands while creating a consistent and optimized customer journey. This role works with channel owners in eCommerce, digital marketing, strategic marketing, brand marketing, print marketing, in-store marketing, and promo programs to develop high-performing content with a ‘create once, publish everywhere’ philosophy and ensuring a consistent experience for our customers across all customer touchpoints.
- Manage the Intake of creative requests from Internal clients, review requirements, identify content opportunities based on objectives, align on all channel requirements, monitor workback schedules, negotiate priorities for resources and manage expectations
- Translate marketing objectives into results-driven, creative, and inspiring omni-channel content that focuses on storytelling for the customer
- Be the main point of contact between Creative and Internal Stakeholders for eCommerce, Digital Marketing, Strategic Marketing, Promo programs on multiple projects Be the main point of contact between Creative and Internal Stakeholders for Party City programs on multiple projects, such as Flyer (print & digital), Homepage, Landing Pages, Social Posts etc.
- Manage the Intake of creative requests from Internal clients, review requirements, identify content opportunities based on objectives, align on all channel requirements, monitor workback schedules, negotiate priorities for resources and manage expectations
- Develop project plans, establish budgets, brief creative and production teams and ensure content is delivered based on the channel requirements and our creative brand guidelines
- Responsible for organizing and chairing meetings to present creative to “internal clients” to share work, discuss feedback, advocate for the creative work as required, build consensus around next steps, communicate results post-meeting to the project team (Creative Director, Designers, Writers, Producers, 3rd party as required)
- Collaborate with cross functional groups and continuously find innovative ways to incorporate content across our channels and ensuring a consistent customer journey
- Execute strategies and put them into action from conception to market, leveraging all capabilities of the creative and production teams to launch content for all marketing and digital channels (paid and organic)
- Measure creative results through data, providing insight and presenting reports to executives for larger creative campaigns.

**What you will bring**
- University education in business/commerce, marketing or a related field is required.
- 4-7 years of experience working in account management, creative project management in an agency or other creative teams
- Experience managing programs for both digital and traditional marketing with an understanding in pai

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