International Marketing

2 weeks ago

New Westminster, Canada Douglas College Full time

**Work Arrangements**
- This temporary full-time (40 hours per week) one-year contract will be available May 1, 2024 - April 30, 2025 with the possibility of renewal.
- **The location of the work will be in Colombia.**

**What Douglas Offers**

DO what you love. Be good at it. That’s how Douglas College defines a great career. It’s a philosophy that resonates through our classrooms, our offices and our boardrooms. It inspires our students and drives us to make Douglas College one of BC’s Top Employers. We love what we do. And we’re looking for passionate, motivated people to join us in making one of Canada’s best colleges even better.

**The Role**
- Reporting to the Manager of International Marketing & Recruitment, the **International Marketing & Recruitment Specialist** collaborates closely with Douglas College’s International Marketing & Recruitment Team. The role entails developing and executing a targeted marketing and recruitment strategy for **Colombia and its neighbouring countries (excluding Brazil)**.**Responsibilities**
- Responsibilities include conducting market analysis, identifying growth opportunities, cultivating partnerships with educational agents, and representing the College at recruitment events throughout Latin America. This position involves engaging with students and agents from neighbouring countries. When necessary, the marketing representative will provide logístical support for Douglas College’s employees who are in Colombia on business trips.**To Be Successful in this Role You Will Need**

**_Education & Experience_**
- Bachelor’s degree in a related discipline, such as Business Administration with a major in marketing, Cross-cultural Studies, or International Education field.
- Minimum of 2 years of recent work experience in marketing and business development, preferably in the International Education sector. An equivalent combination of education and experience may be considered.
- Excellent interpersonal and cross-cultural communication skills including an excellent working knowledge of the English language (written and verbal). **Native Spanish speaker is required.**
- Experience studying overseas, particularly in Canada, is an asset.
- Good knowledge of the Canadian education system and Latin American geography, history, politics, and current and local affairs.
- Experience with running social media campaigns, virtual marketing campaigns and initiatives, and webinars.
- Experience presenting to small and large groups in informal and formal settings.
- Demonstrated experience developing and managing relationships with external organizations (including pathway administrators, high school counselors, education consultants/agents, study abroad departments at overseas institutions, etc.) and a variety of stakeholders across the College community including faculty, department coordinators/chairs, administration, and staff.
- Demonstrated ability to develop and implement effective marketing and recruitment strategies and events for a wide variety of stakeholders including private institutions, high schools, and international education agents.
- In-depth understanding of the field of international student marketing and recruitment including key competitors, developments in the field, current tactics, and market research and indicators.
- Experience planning, coordinating and organizing large-scale recruitment events.
- Current knowledge of Immigration, Refugees, Citizenship, Canada (IRCC ) regulations as they pertain to international student admission and registration (e.g. study permit and visa processing, issuing Letters of Acceptance for international students)
- A solid working knowledge of the B.C. and Canada post-secondary education systems, including admission requirements and programs, graduation requirements, partnerships, and articulated agreements with a clear emphasis on Douglas College.
- Experience providing supervision and feedback to direct or in-direct reports, volunteers, and knowledge of supervisory practices and mentoring.

**_Skills and Abilities_**
- Demonstrated ability to effectively and tactfully communicate both verbally and in writing with the public, students, partners and College stakeholders **in English and Spanish**.
- Excellent cross-cultural communication skills and ability to communicate effectively with clients.
- Demonstrated ability to develop, establish and maintain good working relationships with colleagues and work as part of a team.
- Demonstrated ability to work independently, with mínimal direct supervision.
- Demonstrated ability to train others, as well as design and deliver training materials for external partners.
- Strong consultative sales and customer service skills.
- Strong interpersonal, organizational, and problem-solving skills. Demonstrated ability to critically analyze, reason and problem solve. Ability to handle complex partner or student complaints or concerns in a knowledgeable, tactful, and confidentia

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