Bmo Corporate Card Lifecyle Manager

2 months ago

Toronto, Canada BMO Financial Group Full time

33 Dundas Street West Toronto Ontario,M5G 3C2

BMO is on a journey to support North American Corporate Card clients make Real Financial Progress. We provide clients with a competitive suite of Corporate Card products that uniquely position us to help clients achieve their needs while remaining in control of their finances.

As Corporate Card Lifecycle Manger, you have a critical role in this future through being:

- Accountable for executing marketing strategies, driving a best-in-class client experience that achieves company objectives for the BMO Corporate Card portfolio.
- Tasked with architecting client journeys, acting as a leader in developing highly effective communications.
- Creative, collaborative, and enterprising; highly empathic to the needs of clients; endlessly curious; never satisfied with the status quo; and passionate about Corporate Cards, its changing landscape, and our mission.
- Partnering closely with individuals and partner teams within BMO to bring high impact marketing initiatives to life for BMO Corporate Card clients.
- Focusing on results, helping to set up regular back-feed reporting that drive optimizations and program planning

The Corporate Card Lifecyle Manager will lead the development of strategic marketing initiatives in support of growth objectives and differentiation for Corporate Card clients.
- 70%: Marketing Campaign Planning & Execution
- 20%: Strategy & Marketing Intelligence Analysis
- 5%: Budget Planning & Management
- 5%: Risk Management & Control

**Lifercyle Campaign Planning, Key Initiatives & Execution**:

- Overall individual will create, develop and execute marketing plans/strategies for BMO Corporate Card client base that are consistent with our brand standards and drive measurable impact against strategic objectives.
- Manage day-to-day requirements to deliver campaigns on time with flawless execution, including planning/delivery, developing targeting/segmentation & data requirements, managing agencies to develop creative & media plans, managing stakeholder reviews/approvals & translation, incentive fulfillment
- Superb stakeholder management skills with key partners (collaborating with Lines of Business, Vendors etc.) throughout development of campaigns.
- Track results and outcomes of initiatives reporting to partners and executives
- Critically review assets and provide feedback

**Strategy & Marketing Intelligence**:

- Communicate key insights and relevant facts effectively to different audiences, including crafting comprehensive and compelling narratives and proposals
- Provide support and input in developing the annual marketing plan.
- Conduct research to support the planning process, including competitive intelligence, Corporate Card insights, market trends, and other elements
- Monitor best practices and competitor activities, both locally & globally as well as across industries, to understand trends, forecast developments, and identify potential solutions for growth and innovation

**Budget Planning & Management**:

- Support management of marketing budget allocated for client lifecycle marketing by tracking and reporting on spend to date as well as status against plan on regular basis and invoices

**Risk Management & Control**:

- Work with Legal and Compliance teams to ensure client-facing materials are compliant with current rules and regulations
- Manage audit requirements: ensure appropriate approvals are documented

**Who You Are & Experience You Bring to the Role**:

- 4+ years of experience in managing marketing campaigns
- Completed undergraduate degree in marketing, business, commerce, or a related discipline
- You’re a strong communicator (in person and in writing)
- You have a proven ability to influence and collaborate effectively with stakeholders & partners
- You’re a customer champion with a desire to create the best customer experience
- You’ve got razor sharp problem-solving skills - you can cut through layers of noise and ask the right questions to identify relevant information, define root issues, and find creative & elegant solutions
- You’re on the ball, all the time. You can keep partners on track to deliver, with the ability to prioritize effectively.
- You’ve can effectively use PowerPoint, Excel and Word
- You’re curious and are willing to challenge the status quo

**Salary**:
$54,500.00 - $101,500.00

**Pay Type**:
Salaried

The above represents BMO Financial Group’s pay range and type.

Salaries will vary based on factors such as location, skills, experience, education, and qualifications for the role, and may include a commission structure. Salaries for part-time roles will be pro-rated based on number of hours regularly worked. For commission roles, the salary listed above represents BMO Financial Group’s expected target for the first year in this position.

**We’re here to help**

At BMO we are driven by a shared Purpose: Boldly Grow the Good in business and life. It calls on us to create last

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