Manager, Bmo Rewards Program Customer Engagement

6 months ago

Toronto, Canada BMO Financial Group Full time

33 Dundas Street West Toronto Ontario,M5G 3C2

Loyalty programs are a major driver of customer engagement and credit card spend and are the most important factor customers consider in choosing a credit card. The brand perception, customer experience and overall value of a loyalty program underpin the success or failure of a credit card portfolio.

The Manager, BMO Rewards Program Customer Engagement & Lifecycle Management** **is accountable in delivering the CRM strategies, planning and execution of key customer focused rewards program KPI’s including Lifecycle communication strategies that increase redemption, rewards browsing, optimize redemption mix and support for new cards and offers, rewards program promotions, credit card offers and campaigns and NPS benchmarking.

This role reports into the Senior Manager, Rewards Loyalty Programs and has two major elements: 1) CRM strategy design and execution 2) Delivering on Engagement KPI’s

**CRM Strategy** Design & Execution**
- Leverages data and insights to conceptualize and propose marketing program that drive the highest results
- Leads CRM marketing and communications strategies with a strong discipline on marketing measurement, analysis and data-driven decision making.
- Develop rewards programs and campaigns based on customer segment, seasonal needs, and market trends
- Maintain and evolves the Rewards Marketing and Promotions Calendar
- Manage and facilitate program offers and campaigns, from ideation, build and production (including any issues/defects)
- Manage operations and marketing strategy to maximize efficiencies and increase customer value proposition

**Delivering on Engagement KPI’s**
- Responsible for leading key customer growth and engagement strategies (engagement & retention) to deepen customer relationships, define marketing materials and programs that achieve program Key Performance Indicators
- Work with internal and external partners on measurement objectives to ensure initiatives are set up so the objectives can be measured at completion.
- Rewards offer and promotional SME, sharing best practices and standards - including offer strategy, communication strategy, execution, and reporting
- Working effectively and closely with rewards program vendors and credit card rewards partners in delivery of Engagement KPI’s

**KNOWLEDGE AND SKILLS**

Knowledge & Experience
- Strong track record delivering results in ambiguous and challenging situations
- 4-6 years Marketing, CRM or Rewards program management experience
- P&L accountability and payments experience preferred
- Minimum undergraduate university degree, an MBA or other post-graduate degree, or equivalent industry related experience preferred

**Skills**:

- Strategic thinker who can develop and execute near-term and long-term strategies and roadmaps
- Proven ability to build relationships with partners and colleagues across different business units and groups
- Proven ability to influence without authority and drive change
- Able to think like a customer and design the right customer experience
- Proven ability to manage multiple facets of a complex business and effectively prioritize most important business levers and initiatives
- Excellent business acumen and financial, analytic and business casing skills
- Very strong communication skills (oral and written) with ability to frame and effectively communicate complex problems
- Excellent problem-solving skills
- Team-oriented, collaborative and flexible
- Strong time management and project management skills
- Risk management capabilities

**Compensation and Benefits**:
$68,000.00 - $126,000.00

**Pay Type**:
Salaried

The above represents BMO Financial Group’s pay range and type.

Salaries will vary based on factors such as location, skills, experience, education, and qualifications for the role, and may include a commission structure. Salaries for part-time roles will be pro-rated based on number of hours regularly worked. For commission roles, the salary listed above represents BMO Financial Group’s expected target for the first year in this position.

**We’re here to help**

At BMO we are driven by a shared Purpose: Boldly Grow the Good in business and life. It calls on us to create lasting, positive change for our customers, our communities and our people. By working together, innovating and pushing boundaries, we transform lives and businesses, and power economic growth around the world.

As a member of the BMO team you are valued, respected and heard, and you have more ways to grow and make an impact. We strive to help you make an impact from day one - for yourself and our customers. We’ll support you with the tools and resources you need to reach new milestones, as you help our customers reach theirs. From in-depth training and coaching, to manager support and network-building opportunities, we’ll help you gain valuable experience, and broaden your skillset.

  • Bmo Rewards Loyalty Manager, Bmo Rewards Program

    6 months ago

    Toronto, Canada BMO Financial Group Full time

    55 Bloor Street West Toronto Ontario,M4W 3N5 **Knowledge & Experience** - Strong track record delivering results in ambiguous and challenging situations - 4-6 years loyalty program and/or product management experience - 2-3 years partnership management - P&L accountability and payments experience preferred - Minimum undergraduate university degree, an MBA...

  • Manager, Claims

    6 months ago

    Toronto, Canada BMO Financial Group Full time

    250 Yonge Street Toronto Ontario,M5B 2L7 This is a hybrid role with 2-days in the office at our office located at 250 Yonge Street. The Claims Department at BMO is looking for an energetic individual to join our great claims team. As the Manager, Claims - you will have a pivotal role in overseeing the management of the Claims Specialist team and includes...

  • Manager, Data Practices Engagement

    7 months ago

    Toronto, Canada BMO Financial Group Full time

    100 King Street West Toronto Ontario,M5X 1A1 This role is located in Toronto and requires 1-2 days per week working in the office at First Canadian Place. Please note it is an individual contributor role (not a people manager). Drives engagement and adoption of the Data Management Practices (DMP) capabilities enterprise wide. Engages stakeholders across...

  • Cm Program Manager

    1 day ago

    Toronto, Canada BMO Financial Group Full time

    Address: 100 King Street West Job Family Group: Human Resources Provides expert advice and counsel related to talent acquisition (e.g., sourcing and/or recruiting strategies) through a variety of business/group & leadership engagements to execute the talent strategy and support the business/group strategy. Executes specific operational / strategic work to...

  • Bmo Insurance Actuarial Rotation Program

    4 months ago

    Toronto, Canada BMO Financial Group Full time

    33 Dundas Street West Toronto Ontario,M5G 3C2 While working towards completing your Fellowship of the Canadian Institute of Actuaries you will rotate to a different department every 18 months. This program will give Actuarial graduates an opportunity to broaden their actuarial and business experience, working within various areas of the organization. We...

  • Director, Stewardship, Responsible Investment

    4 months ago

    Toronto, Canada BMO Financial Group Full time

    100 King Street West Toronto Ontario,M5X 1A1 BMO Global Asset Management’s Responsible Investment (RI) team oversees the firm’s ESG initiatives and supports investment teams in integrating ESG considerations into investment processes. In addition, the team owns and executes on BMO GAM’s firm wide commitments to responsible investment, develops thought...

  • Bmo Corporate Card Lifecyle Manager

    2 months ago

    Toronto, Canada BMO Financial Group Full time

    33 Dundas Street West Toronto Ontario,M5G 3C2 BMO is on a journey to support North American Corporate Card clients make Real Financial Progress. We provide clients with a competitive suite of Corporate Card products that uniquely position us to help clients achieve their needs while remaining in control of their finances. As Corporate Card Lifecycle...

  • Director, Digital Product Management, Customer

    7 months ago

    Toronto, Canada BMO Financial Group Full time

    33 Dundas Street West Toronto Ontario,M5G 3C2 We are looking for a Director of Product Management to lead our multi-year Customer Identity Access Management (CIAM) modernization program. As one of BMO’s top transformational priorities, the Director will be accountable for delivering the outcomes that will lead to a unified and enhanced customer experience...

  • Product Manager, Bmo Insurance

    4 months ago

    Toronto, Canada BMO Financial Group Full time

    250 Yonge Street Toronto Ontario,M5B 2L7 Defines and implements the product development, sales and marketing strategy for an insurance product or product portfolio, with P&L (profit and loss) accountability. This includes market research, forecasting, pricing and competitive analysis. Innovates to develop new products and enhancements to existing ones, to...

  • Cdao Program Manager

    4 months ago

    Toronto, Canada BMO Financial Group Full time

    33 Dundas Street West Toronto Ontario,M5G 3C2 Creates and implements an integrated roadmap for all aspects of data and analytics risk governance in Marketing. Working with the CDAO, defines Enterprise Marketing’s Data Governance, Analytics and AI program including operating model, roles, accountabilities, and data governance policies and procedures for...

  • Solutions & Change Specialist, Bmo Capital Markets

    7 months ago

    Toronto, Canada BMO Financial Group Full time

    100 King Street West Toronto Ontario,M5X 1A1 Identifies business needs and delivers effective learning and performance-focused programs for the assigned portfolio to support the business/group strategy. Develops, promotes, maintains, and actively manages designated learning program(s), performing periodic reviews, analyzing program outcomes, providing...

  • Compliance Manager, Bmo Investorline

    3 days ago

    Toronto, Canada BMO Financial Group Full time

    100 King Street West Toronto Ontario,M5X 1A1 Reporting to the Chief Compliance Officer, the Compliance Manager is to aid in executing the management of all regulatory compliance and risk management for BMO InvestorLine (BMO IL). In this role, you will assist the Compliance management in the effective implementation, maintenance and administration of a...

  • Analyst , Business Engagement Specialist

    6 months ago

    Toronto, Canada BMO Financial Group Full time

    100 King Street West Toronto Ontario,M5X 1A1 **YOU + BMO RADICLE**: **Making a difference by enabling solutions to reduce carbon emissions.** - Destined to enable environmental and economic prosperity._ BMO Radicle is a team driving planet-positive change through a combination of technology and people. Being part of that energy involves working across...

  • Head, Bmo Commercial Data Sciences

    1 day ago

    Toronto, Canada BMO Financial Group Full time

    100 King Street West Toronto Ontario,M5X 1A1 The BMO Commercial Data & Analytics team is growing to meet the needs of the BMO Commercial business. BMO Commercial is a top 5 North American Commercial Bank and seeks to enhance all aspects of its businesses by leveraging vast amounts of data via analytical approaches. The aim of the team is to grow the...

  • Portfolio Manager, Quantitative Investment

    6 months ago

    Toronto, Canada BMO Financial Group Full time

    100 King Street West Toronto Ontario,M5X 1A1 **Key Dimensions**: - Investment Management - Investment Research and Programming - Sales Support - Risk Management & Compliance **Accountabilities**: **Investment Management** - Responsible for the day to day management of active and rule-based quantitative investment strategies - Manages, evaluates and...

  • Lead, Enterprise Employee Resource Group Program

    4 weeks ago

    Toronto, Canada BMO Financial Group Full time

    100 King Street West Toronto Ontario,M5X 1A1 Sr. Program Manager / Lead for the Enterprise Resource Group Program: Strategic development, implementation, and management of the Enterprise Employee Resource Group Program. Collaborates with ERG leaders, employees and executive sponsors to ensure the success and impact of the ERGS in alignment with BMO's zero...

  • Associate, Bmo Capital Partners

    7 months ago

    Toronto, Canada BMO Financial Group Full time

    100 King Street West Toronto Ontario,M5X 1A1 **About BMO Capital Partners** Established in 1998, BMO Capital Partners is an evergreen investment fund with $1.6 billion of committed capital from BMO. We support the North American middle-market through commitments in private equity funds across buyout, growth equity and venture capital strategies and through...

  • Analyst, Global Energy and Resources Sectors

    4 months ago

    Toronto, Canada BMO Financial Group Full time

    100 King Street West Toronto Ontario,M5X 1A1 The BMO Global Equity team consists of Global sector portfolio managers with global sector analysts supporting them, using a collaborative approach to drive idea generation, analysis, and investment recommendations. The Global Equity team currently manages over $4.2 billion in assets in a variety of strategies...

  • Manager, Strategic Programs

    6 months ago

    Toronto, Canada BMO Financial Group Full time

    33 Dundas Street West Toronto Ontario,M5G 3C2 **Description** The Manager, Strategic Programs & Partnerships will primarily be responsible for the management of the bank’s suppliers as it pertains to Home Financing products, lending legal documentation, policy alignment and ensuring business plan expectations are achieved with additional focus on...

  • Director, Customer Onboarding

    7 months ago

    Toronto, Canada BMO Financial Group Full time

    33 Dundas Street West Toronto Ontario,M5G 3C2 The Director of Customer Onboarding & Digital Adoption reports to the Head of Everyday Banking Products in Canadian Personal Banking. This role is responsible for leading two critical cross-functional programs: the onboarding of new retail customers into BMO and the adoption of digital banking by retail...