Manager, Bmo Rewards Program Customer Engagement

5 months ago

Toronto, Canada BMO Financial Group Full time

33 Dundas Street West Toronto Ontario,M5G 3C2

Loyalty programs are a major driver of customer engagement and credit card spend and are the most important factor customers consider in choosing a credit card. The brand perception, customer experience and overall value of a loyalty program underpin the success or failure of a credit card portfolio.

The Manager, BMO Rewards Program Customer Engagement & Lifecycle Management** **is accountable in delivering the CRM strategies, planning and execution of key customer focused rewards program KPI’s including Lifecycle communication strategies that increase redemption, rewards browsing, optimize redemption mix and support for new cards and offers, rewards program promotions, credit card offers and campaigns and NPS benchmarking.

This role reports into the Senior Manager, Rewards Loyalty Programs and has two major elements: 1) CRM strategy design and execution 2) Delivering on Engagement KPI’s

**CRM Strategy** Design & Execution**
- Leverages data and insights to conceptualize and propose marketing program that drive the highest results
- Leads CRM marketing and communications strategies with a strong discipline on marketing measurement, analysis and data-driven decision making.
- Develop rewards programs and campaigns based on customer segment, seasonal needs, and market trends
- Maintain and evolves the Rewards Marketing and Promotions Calendar
- Manage and facilitate program offers and campaigns, from ideation, build and production (including any issues/defects)
- Manage operations and marketing strategy to maximize efficiencies and increase customer value proposition

**Delivering on Engagement KPI’s**
- Responsible for leading key customer growth and engagement strategies (engagement & retention) to deepen customer relationships, define marketing materials and programs that achieve program Key Performance Indicators
- Work with internal and external partners on measurement objectives to ensure initiatives are set up so the objectives can be measured at completion.
- Rewards offer and promotional SME, sharing best practices and standards - including offer strategy, communication strategy, execution, and reporting
- Working effectively and closely with rewards program vendors and credit card rewards partners in delivery of Engagement KPI’s

**KNOWLEDGE AND SKILLS**

Knowledge & Experience
- Strong track record delivering results in ambiguous and challenging situations
- 4-6 years Marketing, CRM or Rewards program management experience
- P&L accountability and payments experience preferred
- Minimum undergraduate university degree, an MBA or other post-graduate degree, or equivalent industry related experience preferred

**Skills**:

- Strategic thinker who can develop and execute near-term and long-term strategies and roadmaps
- Proven ability to build relationships with partners and colleagues across different business units and groups
- Proven ability to influence without authority and drive change
- Able to think like a customer and design the right customer experience
- Proven ability to manage multiple facets of a complex business and effectively prioritize most important business levers and initiatives
- Excellent business acumen and financial, analytic and business casing skills
- Very strong communication skills (oral and written) with ability to frame and effectively communicate complex problems
- Excellent problem-solving skills
- Team-oriented, collaborative and flexible
- Strong time management and project management skills
- Risk management capabilities

**Compensation and Benefits**:
$68,000.00 - $126,000.00

**Pay Type**:
Salaried

The above represents BMO Financial Group’s pay range and type.

Salaries will vary based on factors such as location, skills, experience, education, and qualifications for the role, and may include a commission structure. Salaries for part-time roles will be pro-rated based on number of hours regularly worked. For commission roles, the salary listed above represents BMO Financial Group’s expected target for the first year in this position.

**We’re here to help**

At BMO we are driven by a shared Purpose: Boldly Grow the Good in business and life. It calls on us to create lasting, positive change for our customers, our communities and our people. By working together, innovating and pushing boundaries, we transform lives and businesses, and power economic growth around the world.

As a member of the BMO team you are valued, respected and heard, and you have more ways to grow and make an impact. We strive to help you make an impact from day one - for yourself and our customers. We’ll support you with the tools and resources you need to reach new milestones, as you help our customers reach theirs. From in-depth training and coaching, to manager support and network-building opportunities, we’ll help you gain valuable experience, and broaden your skillset.

  • Bmo Rewards Loyalty Manager, Bmo Rewards Program

    5 months ago

    Toronto, Canada BMO Financial Group Full time

    55 Bloor Street West Toronto Ontario,M4W 3N5 **Knowledge & Experience** - Strong track record delivering results in ambiguous and challenging situations - 4-6 years loyalty program and/or product management experience - 2-3 years partnership management - P&L accountability and payments experience preferred - Minimum undergraduate university degree, an MBA...

  • Digital Marketing Strategist, BMO Toronto

    1 week ago

    Toronto, Ontario, Canada BMO Full time

    Job OverviewBMO is seeking a skilled Digital Marketing Strategist to join its team in Toronto. As a key member of our marketing team, you will play a crucial role in developing and executing innovative marketing strategies that drive brand awareness and customer engagement.ResponsibilitiesDevelop and implement digital marketing campaigns across social media,...

  • Program Manager

    4 weeks ago

    Toronto, Ontario, Canada BMO Financial Group Full time

    Company OverviewBMO Financial Group is an organization driven by a shared purpose: to boldly grow the good in business and life. It calls on its team members to create lasting, positive change for its customers, communities, and people. By working together, innovating, and pushing boundaries, BMO transforms lives and businesses, and powers economic growth...

  • BMO Financial Services Representative

    6 days ago

    Toronto, Ontario, Canada BMO Full time

    Role OverviewIn this key position at BMO, you will have the opportunity to deliver exceptional customer experiences and drive business results.Salary & BenefitsThe estimated salary for this role is between $33,850.00 and $44,000.00 per annum, based on factors such as location, skills, experience, education, and qualifications for the role.BMO's total...

  • Manager, Claims

    5 months ago

    Toronto, Canada BMO Financial Group Full time

    250 Yonge Street Toronto Ontario,M5B 2L7 This is a hybrid role with 2-days in the office at our office located at 250 Yonge Street. The Claims Department at BMO is looking for an energetic individual to join our great claims team. As the Manager, Claims - you will have a pivotal role in overseeing the management of the Claims Specialist team and includes...

  • BMO Corporate Banking Analyst Position

    6 days ago

    Toronto, Ontario, Canada BMO Full time

    BMO Financial Group is a leading diversified financial services provider in North America, offering a wide range of financial services including corporate lending, equity and debt underwriting, and market risk management. We are seeking an experienced Corporate Banking Analyst to join our team in Toronto.This position is ideal for talented individuals with...

  • Strategic Program Manager

    4 weeks ago

    Toronto, Ontario, Canada BMO Full time

    Job SummaryWe are seeking a highly skilled Strategic Program Manager to join our team at BMO. As a key member of our organization, you will be responsible for leading complex projects and programs that drive business growth and transformation.Key ResponsibilitiesDevelop and execute strategic plans to achieve business objectivesLead cross-functional teams to...

  • Program Manager, Private Wealth Referral Program Specialist

    4 weeks ago

    Toronto, Ontario, Canada BMO Full time

    Job SummaryWe are seeking a highly skilled Program Manager to join our team at BMO. As a Program Manager, you will be responsible for overseeing the Private Wealth Referral Program, ensuring its alignment with policy and compliance. You will work closely with leaders to advise on referral programs, address issues related to policy, inquiries, escalations,...

  • Manager, Data Practices Engagement

    5 months ago

    Toronto, Canada BMO Financial Group Full time

    100 King Street West Toronto Ontario,M5X 1A1 This role is located in Toronto and requires 1-2 days per week working in the office at First Canadian Place. Please note it is an individual contributor role (not a people manager). Drives engagement and adoption of the Data Management Practices (DMP) capabilities enterprise wide. Engages stakeholders across...

  • Bmo Insurance Actuarial Rotation Program

    3 months ago

    Toronto, Canada BMO Financial Group Full time

    33 Dundas Street West Toronto Ontario,M5G 3C2 While working towards completing your Fellowship of the Canadian Institute of Actuaries you will rotate to a different department every 18 months. This program will give Actuarial graduates an opportunity to broaden their actuarial and business experience, working within various areas of the organization. We...

  • Customer Experience Ambassador

    4 weeks ago

    Toronto, Ontario, Canada BMO Full time

    At BMO, we're driven by a shared Purpose: Boldly Grow the Good in business and life. This calls on us to create lasting, positive change for our customers, our communities and our people. As a customer experience ambassador, you'll play a vital role in delivering exceptional service to BMO customers and prospects. Key to your success will be identifying...

  • Program Manager, Private Wealth Referral Program

    4 weeks ago

    Toronto, Ontario, Canada BMO Full time

    Job SummaryWe are seeking a highly skilled Program Manager to join our team at BMO. The successful candidate will be responsible for overseeing the Private Wealth Referral Program, ensuring its alignment with policy and compliance. This is a unique opportunity to work with a talented team and make a meaningful impact on our business.Key...

  • Cloud Security Leader for BMO

    6 days ago

    Toronto, Ontario, Canada BMO Full time

    About UsBMO is a leading financial institution committed to delivering exceptional banking services to individuals, businesses, and institutions. Our purpose is to Boldly Grow the Good in business and life by creating lasting, positive change for our customers, communities, and people.Job SummaryWe are seeking a highly skilled Cloud Security Leader to join...

  • Customer Service Representative

    4 weeks ago

    Toronto, Ontario, Canada BMO Full time

    Job SummaryWe are seeking a highly skilled and customer-focused Customer Service Representative to join our team at BMO Financial Group. As a key member of our branch team, you will be responsible for delivering exceptional service to our customers and prospects, identifying their needs, and providing advice and guidance on financial solutions that meet...

  • Bmo Corporate Card Lifecyle Manager

    3 weeks ago

    Toronto, Canada BMO Financial Group Full time

    33 Dundas Street West Toronto Ontario,M5G 3C2 BMO is on a journey to support North American Corporate Card clients make Real Financial Progress. We provide clients with a competitive suite of Corporate Card products that uniquely position us to help clients achieve their needs while remaining in control of their finances. As Corporate Card Lifecycle...

  • Director, Stewardship, Responsible Investment

    3 months ago

    Toronto, Canada BMO Financial Group Full time

    100 King Street West Toronto Ontario,M5X 1A1 BMO Global Asset Management’s Responsible Investment (RI) team oversees the firm’s ESG initiatives and supports investment teams in integrating ESG considerations into investment processes. In addition, the team owns and executes on BMO GAM’s firm wide commitments to responsible investment, develops thought...

  • Director, Digital Product Management, Customer

    5 months ago

    Toronto, Canada BMO Financial Group Full time

    33 Dundas Street West Toronto Ontario,M5G 3C2 We are looking for a Director of Product Management to lead our multi-year Customer Identity Access Management (CIAM) modernization program. As one of BMO’s top transformational priorities, the Director will be accountable for delivering the outcomes that will lead to a unified and enhanced customer experience...

  • Product Manager, Bmo Insurance

    2 months ago

    Toronto, Canada BMO Financial Group Full time

    250 Yonge Street Toronto Ontario,M5B 2L7 Defines and implements the product development, sales and marketing strategy for an insurance product or product portfolio, with P&L (profit and loss) accountability. This includes market research, forecasting, pricing and competitive analysis. Innovates to develop new products and enhancements to existing ones, to...

  • Digital Product Manager

    4 weeks ago

    Toronto, Ontario, Canada BMO Full time

    Job SummaryWe are seeking a highly skilled Digital Product Manager to join our team at BMO Financial Group. As a Digital Product Manager, you will be responsible for designing and delivering digital experiences, particularly around digital payments, for our Small Medium Businesses/Enterprises customer segment.Key ResponsibilitiesDefine and execute digital...

  • Audit Manager

    4 weeks ago

    Toronto, Ontario, Canada BMO Full time

    Job SummaryWe are seeking a highly skilled Audit Manager to join our team at BMO. As an Audit Manager, you will play a critical role in ensuring the quality and effectiveness of our internal control systems and risk management processes.Key ResponsibilitiesConduct audit engagements to critically assess management and internal control processes, approving the...