Marketing Manager

2 months ago


Peterborough, Canada MetrixData360 Full time

**Marketing Specialist**

We are MetrixData 360 Inc., and we provide consulting services and solutions that help our clients make data-driven decisions around Software Audits, contract negotiations, and software asset management. Our mission is to assist 1,000 companies in delivering processes and tools to save them more than $10 Billion in software and cloud costs. We are **Disciplined** and **Results-Oriented **in our pursuit to see every team member reach their personal, professional, and financial goals through the work we do together. Our core values are the backbone of our business and guide our hiring process: We are **Accountable**, **Passionate**, **Extraordinary**, **Inspirational**, and **Aligned**.

The **Marketing Specialist** role we are recruiting for will be reporting into CEO. To fully enjoy the MetrixData 360 experience, your presence will be required onsite with our team at our Peterborough corporate office.

**PERFORMANCE OBJECTIVES**
- Lead Generation: Develop and implement comprehensive marketing strategies to generate high-quality leads and drive new customer acquisition.
- Customer Growth & Retention: Create and execute initiatives to retain and grow existing customer accounts, ensuring ongoing satisfaction and loyalty.
- Market Analysis: Conduct market research and competitive analysis to identify opportunities for growth and areas of improvement.
- Performance Tracking: Monitor and analyze campaign performance, customer engagement, and market trends to measure success and inform future strategies.
- Collaboration: Work closely with leadership, sales, product, and customer success teams to align marketing efforts with business objectives and drive cohesive strategies.
- Budget: Forecasts, drafts, implements, and oversees the department's operating budget.
- Performs other related duties as assigned.

**KEY COMPETENCIES**

The requirements listed below are representative of the knowledge, skill, and/or ability required but are not necessarily all-inclusive.
- Past experience managing and working with outside agencies
- Excellent analytical skills with the ability to interpret data and make data-driven decisions.
- Creative thinking with a strategic mindset and a proactive approach to problem-solving.
- Excellent verbal and written communication skills.
- Thorough understanding of market developments.
- Thorough understanding of marketing strategies and practices.
- Excellent interpersonal and customer service skills.
- Excellent organizational skills and attention to detail.
- Proficient with Microsoft Office Suite or related software.

**EDUCATION AND EXPERIENCE**
- Bachelor’s degree in Marketing, Business, or a related field or equivalent experience.
- Minimum 5 years experience in a marketing role, preferably in the B2B/software industry.

***

Base Pay - $50,000 to $70,000 per year plus Performance Bonus/Special Bonuses based on mutually agreed targets post hire.

**BENEFITS**
- Dental Insurance
- Health Insurance
- Paid Holidays
- Paid Time Off (PTO) Program
- Professional Training & Development Opportunities

**COMMITMENT TO DIVERSITY**

Pay: $50,000.00-$70,000.00 per year

Additional pay:

- Bonus pay

**Benefits**:

- Casual dress
- Dental care
- Disability insurance
- Employee assistance program
- Extended health care
- Life insurance
- On-site parking
- Paid time off
- Vision care

Flexible language requirement:

- French not required

Schedule:

- Monday to Friday

Ability to commute/relocate:

- Peterborough, ON K9J 6X7: reliably commute or plan to relocate before starting work (required)

**Education**:

- Secondary School (preferred)

**Experience**:

- B2b Marketing: 5 years (preferred)

Licence/Certification:

- Driving Licence (preferred)

Work Location: In person

Expected start date: 2024-09-20


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