Brand Marketing Strategy Manager

3 months ago

Peterborough, Canada Fleming College Full time

**What Are We About?**:
Fleming is located in the heart of the Kawartha Lakes Region in Central Ontario, Traditional Mississauga Anishinaabe Territory and covered by the Williams Treaties,1923... a beautiful place to live and work, surrounded by natural beauty and a mere 90 minutes north-east of Toronto. The College’s 6,800 full-time and 10,000 part-time students, including hundreds of international students from countries around the world, attend at campus locations in Peterborough, Lindsay, Haliburton and Cobourg. Fleming offers more than 100 full-time programs in Environmental and Natural Resource Sciences, Fine Arts, General Arts and Science, Technology, Skilled Trades, Community Development, Health, Business, and Justice as well as other Continuing Education courses.

We are also extremely proud of our more than 85,000 Fleming alumni who are contributing to their communities in the region, across the province and around the world.

**What This Position is About**:
Reporting to the Associate Vice President, Marketing and Advancement, the Brand Marketing Strategy Manager will lead a team of functional experts comprised of graphic design, videography and marketing personnel, who act in the capacity of support for campaigns and marketing initiatives.

The Brand Marketing Strategy Manager will manage the booking of all OOH advertising - billboards, bus wraps, transit shelters. The incumbent will work closely with the Digital Marketing Strategy Manager to ensure that OOH buys are aligned with digital buys (geo’s, tactics etc.).

The incumbent will lead the CRM (Salesforce) project to enhance lead, prospect, and applicant conversion through digital platforms and will develop and oversee the execution of the marketing strategy that includes but is not limited to cohesive search engine optimization strategy and ensures that both the UI and UX of the website is optimized to reflect the consumer journey.

The incumbent will be responsible for visual consistency and quality across all brand touch points, including, campaigns, print materials, and physical spaces. The incumbent will work with the Digital Marketing Strategy Manager to ensure that the web and social assets are aligned to the most up to date and recent brand identity standards. The incumbent will enhance and maintain the visual identity and design guidelines for the organization's brand, including the logo, color palette, typography, imagery, photography. This includes managing the design and production of all brand-related materials, story boarding for videos, developing shot lists for photoshoots and developing and enhancing the College brand campaigns.

The Brand Marketing Strategy Manager will effectively direct and manage the Graphic Designer and the Videographer to develop, implement and maintain a consistent and compelling brand identity across all channels and touch points. The incumbent will collaborate with various stakeholders to ensure the brand's visual representation is consistent and aligned with the organization's values, objectives, and five-year College strategic plan. Additionally, the incumbent will have a focus to ensure AODA compliance for all advertising products. This role requires a strong understanding of brand principles, excellent design and art direction skills, and the ability to manage and inspire a creative team.

The Brand Marketing Strategy Manager will be a cross-functional collaborator, collaborating with and being the point of contact for all academic schools, departments, and divisions within the College to ensure brand alignment and support with marketing initiatives. The incumbent will own all portfolios and ensure effectiveness of working relationships with all areas. The incumbent will build go-to-market strategies and tactics to ensure there is effective brand consistency. The incumbent will lead and utilize the support of the Marketing Consultants to effectively deliver growth that contributes to overall objectives.

**Work Schedules**:
This position has been designated as hybrid/partially remote and is expected on-site 50% of the time.

**For More Information**:
For a complete job description, please refer to the document found here: Brand Marketing Strategy Manager Job Description

**What We Are Looking For**:
Completion of a four year Degree in marketing, social/digital media, advertising, communications, or related field along with a minimum of five years of work experience:

- In marketing strategy or marketing and communications with demonstrated experience leading a team
- Full understanding of marketing, advertising, website, CRM tools and social/digital media and various communication and paid advertising tools
- Proven experience in brand management, visual identity design, and creative direction
- Strong portfolio showcasing a range of design products and expertise in brand development
- Proficiency in design software such as Adobe Creative Suite (Photoshop, Illustrator, Indesign) and other re

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