Manager, Marketing

4 weeks ago

Peterborough, Canada Lansdowne Place (Peterborough) & Quinte Mall (Belleville) - Primaris REIT Full time

**Marketing Manager**

Primaris REIT is currently hiring a dedicated and enthusiastic Marketing Manager to join our team at **Quinte Mall in Belleville, ON and Lansdowne Place in Peterborough, ON**. If you have experience in Strategic Marketing, with a business and analytical mindset and thrive in a dynamic, fast-paced environment, this exciting opportunity is perfect for you

**Please note this is an onsite position that requires the working hours divided between both Quinte Mall & Lansdowne Place each week**

As the Marketing Manager your primary responsibility centers around proficiently communicating, sourcing, and executing property-level marketing initiatives. Accomplishing this goal revolves around crafting, nurturing, and actualizing a dynamic strategic marketing plan tailored to the shopping center's unique attributes by:

- Developing and executing quarterly marketing plans aligned with **Quinte Mall & Lansdowne Place** and Primaris REIT corporate objectives, encompassing platform programs and supporting financial goals
- Analysing and staying up to date on sales reports and retailer trends
- Leveraging data (demographic, traffic, sales etc), to gain insights into customer and retailer trends, formulating effective marketing strategies focused on driving sales, traffic, and market share
- Assisting the Specialty Leasing team on revenue-generating initiatives by leveraging mall assets, media, and programming to achieve financial sales targets
- Building relationships and partnering with retailers to design strategic marketing programs that drive retailer growth through targeted awareness, brand integrity and sales enhancements
- Tracking program outcomes and providing post-program analysis to aid future quarterly and annual marketing plans, setting and ensuring KPIs are met
- Managing the operation, administration and promotion of the Primaris Gift Card Program and Guest Services team (where applicable)
- Work closely with General and Property Managers, Specialty Leasing and Operational teams to coordinate events and leasing opportunities
- Conducting annual performance reviews, coaching direct reports, participating in hiring/onboarding, and consistently motivating, guiding, and evaluating employees to enhance satisfaction, stability, and productivity
- Other duties as assigned

**Requirements**:

- Bachelor’s Degree/Diploma in Business, Marketing, Sales, Advertising, or related field required
- Minimum 5 years’ experience in strategic marketing, sales, sponsorship or related area (event management considered an asset)
- Minimum 3 years supervising, coaching, and mentoring direct reports
- Expertise in retail management, marketing, advertising, and media
- Strong managerial, strategic, and analytical skills
- Proficiency in Social Media, Canva, Microsoft Office (incl. Excel) and Adobe
- Exceptional interpersonal, communication, sales, and negotiation abilities
- Innovative problem-solving for enhancing tenant and consumer experiences
- Budget management knowledge

Join us and play a vital role in providing outstanding experiences to our valued customers and tenants. We are seeking individuals with a positive attitude, excellent communication skills, and a strong commitment to ensuring customer satisfaction.

**How to Apply**:
If you are ready to embark on a rewarding career in the exciting world of real estate, we would love to hear from you

Join our team as a Marketing Manager and contribute to creating a positive and welcoming shopping experience.

Primaris REIT is Canada's leading enclosed shopping centre-focused real estate investment trust. We own and operate a portfolio of 11.6 million square feet of dominant enclosed shopping centres valued at approximately $3.2 billion at Primaris' share. Our vision is to champion and elevate retail for Canadians by creating an exceptional experience for our customers while maintaining a strong presence in the industry.

**Job Types**: Full-time, Permanent

**Benefits**:

- Company pension
- Dental care
- Disability insurance
- Employee assistance program
- Employee stock purchase plan
- Extended health care
- Life insurance
- On-site parking
- Paid time off
- Tuition reimbursement
- Vision care
- Wellness program

Schedule:

- Monday to Friday

Ability to commute/relocate:

- Peterborough, ON K9J 7Y5: reliably commute or plan to relocate before starting work (required)

**Experience**:

- Marketing: 3 years (required)

Willingness to travel:

- 50% (required)

Work Location: In person

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