Communications and Influencer Coordinator

5 months ago

Toronto, Canada Knix Full time

Knix is a direct to consumer intimate apparel brand that is re-inventing intimates for real life. Through our innovative products and our engaged community, we are empowering people everywhere to be unapologetically free. Launched in 2013, we are one of the fastest growing companies in Canada and globally recognized as an innovator within the apparel space.

The Communications and Influencer Coordinator is responsible for supporting the development and implementation of Knix’s communications strategy and influencer partnerships across the various team levels within the greater communications department. This person has an eye for detail and keeps up to date with the news and popular trends. This role will work closely with our team managers to help in executing the various projects and product launches the team works on. This is inclusive of supporting strategies of partnerships, fostering ongoing relationships on behalf of the brand, community management, event planning, product seeding, reporting and budget tracking.

**About You**:

- You are collaborative and work easily with others while keeping short & long-term strategies in mind to ensure optimal results for all partners involved.
- You are equally creative & logical in your approach to problem-solving & decision-making.
- You are in the know and have an excellent grasp of current events, news, social media trends and pop culture.
- You've strong time management skills - you can juggle multiple priorities within a fast-paced environment that has multiple moving targets.
- Above all, you are proactive, positive and inspired by Knix and our mission

**The Opportunity**:

- Coordinates and executes seeding opportunities amongst press, notable partnerships, and influencers, and other tastemakers.
- Liaise with Operations to ensure seamless and timely execution of product seedings.
- Maintains and builds contact lists.
- Manages and executes gift card requests and tracking.
- Assist with inbound press and sample requests and liaise with PR agencies to fulfill press requests.
- Continuously monitor press coverage and competitor analysis while managing internal sharing of relevant press.
- Support the larger team with the development of work back schedules, calendar management and post reports.
- Brand events coordination - Onsite support with coordination of vendors and event execution.
- Development of event/project recaps and postmortems.
- Assist with research into potential partnerships, influencers and Ambassadors.
- Assist with community management on Knix socials for the wider team accounts.
- Maintain team Internal project management page and key dates.
- Assist with the creation of collateral materials needed for brand projects like signage, inserts, bags etc.

**Qualifications**:

- Bachelor’s degree or higher in Marketing, Communications or relevant field.
- 1-2 years of work experience at an agency or in-house marketing team.
- Expertise in Cision, Microsoft Word, Excel, PowerPoint and Google Drive.
- Previous experience with influencer relations and brand partnerships.
- Demonstrated understanding of the media landscape in both the Canadian and US markets.
- Strong time management, the ability to remain proactive, and keeping stakeholders accountable for any deliverables required for launches.
- Vetting press and partnership opportunities while ensuring all opportunities align with company values.

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