Account Director, Influencer Marketing

5 months ago

Toronto, Canada Edelman Full time

**Edelman** has experienced unprecedented growth in recent years - growth that is reflective of the firm’s ongoing evolution from a PR agency into a communications marketing firm. We now offer several specialized areas of expertise, including creative, social, paid media and insights and analytics to help clients evolve, promote and protect their brands in the market. By investing heavily in specialty areas - and by focusing on collaboration, agency position, innovation, and establishing a culture of creativity - Edelman is well-positioned to continue to deliver best-in-class work to our clients in today’s complex media landscape.

**Responsibilities**:

- Work directly with our clients and internal stakeholders to develop strategic, thoughtful and creative influencer solutions
- Maintain and develop a high performing and diverse team of influencer marketing experts
- Ensure Edelman Canada’s process for influencer identification, vetting, negotiation, contracting, management and reporting is the most robust and seamless in Canada
- Grow our influencer marketing business through great work, exceptional storytelling skills and through building strong internal and external relationships
- Stay up to date with the latest influencer marketing trends including disclosure requirements and performance best practices
- Coordinate program integration with appropriate specialties including Insight and Analytics, Paid Performance, Creative
- Manage multiple influencer projects (and team members) at a senior level to ensure deadlines are met, reporting is thorough and budgets are continuously met
- Lead development of content and brand overview documents for influencers outlining program creative requirements, communication mandatories and contractual expectations
- Act as a champion and evangelist for the value of thoughtful, rigorous and creative influencer marketing both within the Edelman network and across the marketing industry as a whole
- Embody a leadership style that is built on empathy, innovation, diligence, strategic thinking and collaboration
- Demonstrate a thoughtful and inspiring approach to challenging clients and internal stake holders to ask questions and constantly push for great work

**Qualifications**:

- 7-10 years of relevant experience in Digital, Content or Brand Marketing
- 5-6 years’ experience in social media and community management
- 4-5 years within Influencer specific marketing, including identification of influencers, managing influencer programs, outreach strategies, content planning, contracting/negotiations, paid promotion and reporting preferred
- Demonstrable and thorough experience with managing a high performing team is a must
- ** Preferred Qualifications**:

- Experience developing and leading integrated campaign strategies
- Proven ability to lead and manage multiple medium to large-sized projects simultaneously that include digital content development
- Clear understanding of the influencer marketing landscape, importance and role of influencer marketing, best practices
- Demonstrated ability to lead and develop Influencer plans
- Strong research, writing and editing skills, as well as the ability to interact with clients professionally and maintain relationships with influencers and content creators
- Ability to work effectively with all levels of internal contacts (junior staff, peers, and senior staff), demonstrating a consistently high level of verbal and written communications.

**ACCOMMODATIONS**:
LI-LT1

Edelman is a global communications firm that partners with businesses and organizations to evolve, promote and protect their brands and reputations. Our 6,000 people in more than 60 offices deliver communications strategies that give our clients the confidence to lead and act with certainty, earning the trust of their stakeholders. Our honors include the Cannes Lions Grand Prix for PR; Advertising Age’s 2019 A-List; the Holmes Report’s 2018 Global Digital Agency of the Year; and, five times, Glassdoor’s Best Places to Work. Since our founding in 1952, we have remained an independent, family-run business. Edelman owns specialty companies Edelman Data & Intelligence (DxI) and United Entertainment Group (entertainment, sports, lifestyle).

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