Influence Executive

3 weeks ago

Toronto, Canada Hill & Knowlton Full time

**About Hill & Knowlton**

Hill & Knowlton is the global strategic communications leader for transformation. We help brands, businesses and leaders build reputation, manage risk, and create breakthrough opportunities for growth. Founded in 1927, today's Hill & Knowlton operates 70 offices in over 30 countries, providing advisory, public relations and creative solutions to local and global clients. Our global team offers integrated strategic services, grounded in deep sector expertise, and enabled by creativity and intelligence. Headquartered in New York, Hill & Knowlton is part of WPP, one of the world's largest communications services groups.

**INFLUENCE EXECUTIVE**

**WPPOnefluence is looking for an **Influence Executive** to join our team.

WPPOnefluence is a full-service network with the most sophisticated influencer expertise around the globe to meet client scale. In Canada, WPPOnefluence is a partnership between Ogilvy and Hill&Knowlton. We are looking for an Influencer Specialist to work across iconic beauty, retail and CPG brands.

**Here's what you'd be doing**:

- Management of influencer plans, working collaboratively with senior team and clients
- Establish and maintain relationships with key contacts within the influencer space while also ensuring that client/agency relationships exist on multiple levels and grow over time while meeting brand goals
- Thoughtful and strategic approach to executing multi-platform influencer programs by leveraging trends and data driven insights to integrate with wider PR objectives
- Overseeing & conducting research, identification, negotiation project management and measurement of influencer programs, including paid collaborations, with cross over to event and seeding lists based on strategic plan development from senior team & clients
- Developing campaign reports by tracking and optimizing organic and paid influencer content, and analyzing to provide actionable insights and opportunities
- Keeping on top of emerging social trends, platforms, technologies, and influencers in the Canadian market
- Carrying out social media listening and research to identify trends in online conversations and to pinpoint key influencers
- In partnership with senior leads. educates and shares knowledge with teams on trends and best practices

**What you'll need to get here**:

- A minimum of 2 years' experience in Influencer relations
- Proven ability to develop meaningful influencer relationships that result in authentic story-telling that drive impact
- Ability to utilize metrics and insights from various social platforms including Facebook, Instagram, TikTok, YouTube, Pinterest, and other emerging channels for optimization and future plan recommendations
- Clear understanding of the influencer marketing landscape, the importance and role of influencer marketing and best practices
- Ability to effectively communicate information and ideas in written and verbal format and build and maintain relationships with key influencers
- Flawless organizational skills and keen attention to detail
- Ability to prioritize and manage high volumes of requests
- Experience negotiating partnership agreements and existing relationships Canadian influencers is a plus
- Excellent written and verbal communications skills
- Creative thinker and problem solver
- Familiarity with Adobe Creative Suite (Photoshop, Illustrator) is a plus

**What else is in it for you?**
- Full health benefits package—including paid time off, schedule flexibility, and more
- Strong leadership with a focus on entrepreneurial thinking, mentoring, learning + development to help you grow, expand your skills and become your professional best
- A passionate, smart, fun, and creative culture
- The opportunity to work on an iconic legacy brand in the beauty, CPG and retail space
- We thank all applicants for their interest; only those selected for an interview will be contacted._

Hill & Knowlton is more than an agency. It's a collection of thousands of brilliant, collaborative and driven employees - all united around a single vision of transforming our clients, our company and the world.

Across 70 offices in 30 countries our people are the heartbeat of our business. Bridging countless cultures, backgrounds and lived experiences, we are drawn together by a common drive and a collaborative spirit - called to our craft each day by the desire to deliver the best work.

And at H&K, diversity, equity and inclusion are not just values; they are strategic imperatives that fuel our future in an industry built on the art of understanding, connecting and developing relationships. We believe that a diverse workforce is essential for inspiring bold ideas, fostering constructive dialogue and cultivating meaningful experiences that drive innovation and creativity.

**#LI-DNP

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