Influencer Marketing Coordinator

7 months ago

Toronto, Canada Bellesa Full time

**Position**: Influencer Marketing Coordinator (Bellesa Boutique) - BB-IM-24001

**Location**: Canada (Remote/Hybrid)

**Company Overview**:Bellesa Boutique is the premier destination for all things sexual wellness. A by-women company and the largest online pleasure product retailer in North America, Bellesa is on a mission to close the pleasure gap. With thousands of creator partners across North America, BBoutique is committed to empowering its community to embrace, explore and celebrate their sexuality. From micro influencers to celebrities like Cardi B and Demi Lovato, Bellesa's mission is a singular one: normalize pleasure and make sexual wellness accessible and fun.

**Key Responsibilities**:

- Identify, recruit, and manage relationships with influencers across various platforms (Instagram, TikTok, YouTube, Twitter, etc.), ensuring alignment with our brand values and target audience.
- Execute campaigns from start to finish including negotiation with influencers/agencies/managers, creative development, tracking and invoicing.
- Develop creative and innovative influencer marketing campaigns that effectively convey our brand's message and drive measurable results.
- Collaborate with talent and internal teams to create engaging, brand-appropriate and platform optimized content.
- Monitor and analyze the performance of influencer campaigns, using data to optimize future briefs and strategies.
- Stay on top of industry trends and competitor activities to identify opportunities for growth and innovation.
- Ensure compliance with all legal and ethical guidelines related to marketing in the adult toy industry.
- Manage influencer marketing budget, ensuring efficient allocation of resources for maximum impact.

**Qualifications**:

- Bachelor's degree in Marketing, Communications, or related field
- 1-2 years of experience in account management, influencer marketing, social media management or b2b sales, preferably in the lifestyle, beauty, wellness, or adult industries.
- Proven experience with and a strong understanding of social media platforms and influencer marketing trends.
- Excellent communication and interpersonal skills, with the ability to negotiate and maintain positive relationships with influencers and partners.
- Creative thinker with strong analytical skills and attention to detail.
- Comfortable working in the adult toy industry and promoting sexual wellness.
- Ability to manage multiple projects simultaneously in a fast-paced environment and work independently as well as in a team.
- Discretion, professionalism, and a sensitive approach to all communications.
- Ability to work augmented hours if post deployment requires (e.g. posts may be required at 6pm ET).

**What We Offer**:

- A dynamic and inclusive work environment where your contributions make a real impact
- Competitive salary and benefits package, including commissioned bonuses after probationary period
- Every second Friday off (Bellesa Fridays) in the spring/summer, 2 weeks vacation + paid time off between Christmas and New Year
- Opportunities for professional growth and development
- A chance to be part of a company that's changing the conversation around sexual wellness
- Employer-sponsored health and dental plan
- Remote position with option to go into the office;
- Montreal office location near St-Henri, with free street parking available and large open-concept bright workplace and a kitchen stocked with free coffee, tea, and snacks

**How to Apply**: Please submit your resume, along with a cover letter explaining why you're the perfect fit for this role. Bonus points for including 2-3 influencers you think would be perfect for Bellesa Boutique that we haven't already worked with. We're excited to hear how you can contribute to our team

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