Indirect Retail Strategy Specialist Toronto, Canada

6 months ago

Toronto, Canada Rothmans, Benson & Hedges Inc Full time

BE A PART OF A REVOLUTIONARY CHANGE

At Rothmans, Benson & Hedges Inc. (“RBH”), Philip Morris International’s subsidiary in Canada, we’ve chosen to do something incredible. We’re totally transforming our business and building our future on smoke-free products.

With huge change, comes huge opportunity. So, wherever you join us, you’ll enjoy the freedom to dream up and deliver better, brighter solutions and the space to move your career forward in endlessly different directions.

Bring us your curiosity and capacity to engage people and you can be part of the digital, omni-channel team that’s driving our huge commercial transformation.

If you’re a forecaster and forward-thinker, you can make a huge impact, come join us

As an Indirect Retail Strategy Specialist, you will be responsible for supporting and executing RBH’s indirect retail strategy for our full portfolio, inclusive of Combustible Cigarettes (CCs) and Non-Combustible Alternatives (NCAs) across our National Universe of 20,000+ POS. We are looking for someone who has a strong ability to communicate, collaborate and lead small-to-medium sized projects, is inherently organized with the agility to multi-task in a fast-paced environment and curious, with a keen sense for analytics.

YOUR DAY TO DAY
- Support in the development of channel roles and channel mix optimization to execute the omnichannel commercialization strategy according to PMI guidelines.
- Enhance, maintain, and execute the trade segmentation strategy, ensuring that all segments have a clear view on their role and capabilities with respect to both the NCA and CC business.
- Support and contribute to the design of an ecosystem that enables a holistic consumer journey across products and services promoting conversion and retention.
- Support the development and deployment of launch strategies for all new product launches and line extensions.
- Execute and deploy the NCA Go-To-Market Strategy for the entire indirect universe, working closely with the Distribution and Demand Planning teams to align on forecasts and inventory management.
- Collaborate with SMEs, Trade Activation, Commercial Planning and all relevant stakeholders to develop, implement and monitor the trade commercialization plan, aligned with the overall strategy.
- Analyze indirect retail sales data and identify opportunities for growth; Track effectiveness of the trade model deployed in all selected channels and recommend solutions to achieve the highest ROI.
- Collect data on, and analyze market parameters (business targets, market size, competitive intelligence from open sources, smoking / nicotine usage incidence, geography)
- Identify new process improvement opportunities with respect to executional excellence, cost management and overall commercial performance.
- Develop and maintain Standard-Operating-Procedures (SOPs), commercial processes and guidelines, and collaborate with stakeholders to cascade and execute across all layers of the commercial organization.
- Work with SMEs and retail budget owners in preparing and maintaining Rolling Forecasts (RFs) and the Original Budget (OB)
- In conjunction with Corporate Affairs and Legal Counsel, ensure compliance within the context of current legislation, local regulations, and PMI policies/code of conduct.

WHAT WE ARE LOOKING FOR
- A bachelor’s degree in business or a related discipline.
- Commercial Planning, Sales Strategy or Trade Marketing Experience; 3-5 years in Commercial areas.
- Strong ability to communicate, collaborate and lead small-to-medium sized projects; inherently organized with the agility to multi-task in a fast-paced environment; curious, with a keen sense for analytics.
- Superior knowledge of business analytics and presentation tools including Excel and PowerPoint.
- Consistently demonstrate strong analytical and strategic capabilities as well as the courage to challenge the status quo in the pursuit of improved consumer centricity and business results.
- Willingness to seek out information across various sources to drive our Trade Strategy with data led insights and market know-how.
- Ability to work both in a project management capacity, and a detail-oriented, hands-on capacity.
- Strong project management skills, with a proven track record of building relationships to collaborate cross-functionally toward a common purpose and achieve results.
- Strong attention to detail, and a critical thinker with the agility to solve problems in a fast-paced environment.
- Must be motivated and able to work with mínimal supervision.
- Ability to deliver concise and well-articulated communications - requires strong verbal, written, visual/presentation, and interpersonal communication skills.

WHAT WE OFFER

We offer the opportunity to join an organization where you can grow in a wide range of business functions. You will have the chance to build your professional expertise, business understanding, and leadership capabilities in a collabor

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