Specialist, Relational
6 months ago
Define and implement CRM acquisition, retention and loyalty tactics to optimize current relationship programs within the customer lifecycle;
- Define target groups and select consumer groups for various campaigns;
- Produce and present communication plans, reports, technical briefs;
- Manage the CRM database in Adobe Campaign;
- Ensure workflows in Adobe Campaign are functioning properly and optimize according to the customer life cycle;
- Collaborate on a daily basis with the marketing, e-commerce, business intelligence, IT and development teams, dataminers and with our external back end partner;
- Develop industry best practices and bring new initiatives to the CRM team
- Identify technical needs in Adobe Campaign, prioritize them and communicate them to our back end partner;
- Ensure that all tactics are compliant with current legislation (GDPR and C28).
**Qualifications**
- College or university degree in marketing or related discipline;
- Minimum of 1 year of experience in relationship marketing, e-commerce, communications or related field;
- Good knowledge of english (oral and written);
- Knowledge of Office 365, Google Analytics and PowerBI (an asset);
- Knowledge of HTML and/or CMS (an asset);
- Knowledge, understanding and ability to analyze relational databases;
- Sense of priorities, organization and deadlines, ability to analyze and synthesize, Agile approach enthusiast (an asset);
- Committed, optimistic, solution-oriented, creative, open to change and enjoy working on a variety of activities.
**Additional Information**
**Employment Equity
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