Public Relations and Communications Specialist

5 months ago

Montréal, Canada Boutique La Vie En Rose Full time

Join a diverse and talented team

For years now, we’ve been designing lingerie and swimwear for everyday living. Why do we do what we do? Because we want women around the world to look and feel their best Join our dynamic team to start a stimulating professional career in a committed and constantly evolving environment.

We’re a proudly local company with more than 4,600 employees and more than 287 stores across Canada and in 19 countries around the globe (100 stores).

Exclusive job perks
- 50% discount on all products;
- Flexible hours;
- Hybrid work from home schedule (head office);
- Opportunities for advancement within the company;
- Being part of a family-owned business committed to the community;
- Performance bonuses (in-store sales or management position);
- Recognition program for years of service;
- Innovation program to encourage idea sharing;
- Referral bonus ;
- Dayforce Wallet (pay on demand: you’ll be able to access a portion of your pay as soon as your shift ends).

**For full-time employees**:

- Group insurance plan;
- Three (3) to five (5) paid personal days (depending on the position);
- Minimum of 2% employer contribution to your RRSP.

THE PURPOSE OF THE ROLE

Reporting to the Public Relations and Communications Manager, the Public Relations and Communications Specialist has the role of designing and implementing press relations strategies to promote the brand and products of the la Vie en Rose banner. This person will have to ensure the achievement of the established objectives to increase the visibility and notoriety of the banner in Canada.
- Develop and maintain excellent relationships with traditional Canadian fashion and lifestyle media to maximize media coverage and generate positive exposure for the brand.
- In partnership with their manager, contribute to strategic season planning, ensure their proper implementation and establish relevant key performance indicators.
- Design and implement innovative communications strategies and initiatives, including special events and strategic partnerships, to increase brand awareness.
- Develop and coordinate the creation of appropriate public relations tools for the various launches and campaigns and ensure their sending.
- Coordinate flat shots of products for the needs of the department.
- Be responsible for creating, planning, organizing and carrying out public relations events.
- Coordinate work with the public relations assistant.
- Monitor and analyze trends in the fashion industry, as well as the performance of communication campaigns, to identify opportunities for improvement and optimization.
- Maintain fluid communication with members of the marketing department and ensure the sharing of information.
- At the request of their superior, carry out any other task related to their skills.

**REQUIREMENTS**:

- Bachelor's degree in public relations, communications, marketing or equivalent.
- 5 years of relevant experience in the retail or consumer industry.
- Excellent written and verbal communication skills in French and English (the person will have to speak to various media across Canada).
- Autonomous, proactive and oriented towards solutions and results.
- Attention to detail and organizational skills.
- Ability to manage multiple projects simultaneously, meet deadlines and work effectively in a fast-paced environment.
- Ability to manage a budget and make the most profitable use of it for the company.
- Strong creativity and passion for media relations.
- Ability to communicate and exchange ideas easily.

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