B2b Brand Manager, E-commerce

4 months ago

Thorold, Canada Book Depot Full time

**We want you to join our team**:
You’re a go-getter with a passion for innovation and finding a better way, and you approach headwinds with an inquisitive mind and ownership thinking. You know that people are the heart and soul of an organization, and that when you and your team work together, there is no limit to the great things you can achieve. If you’re ready to make the move to a company where you can grow, learn, and thrive, know there’s a place for you here at Book Depot. We’re a Canada’s Best Managed company with an award-winning Waterstone Most Admired culture - and we’re the largest bargain book wholesaler and online retailer in North America. Our hard-working team is dedicated to Enchanting the Minds of readers around the world each and every day - especially those who have the greatest need - and as a leader in our industry for more than 30 years, we have the automation it takes to push the limits of technology, grit and determination, and a set of guiding core values that make all the difference in fulfilling our purpose and giving our customers the best experience ever:

- WE NOT ME - we understand that success is fleeting if we don’t put others first
- KICK SOME MOON DUST - we believe that the key to greatness is to be willing to go where no one has ever gone before
- RIDE TOGETHER. WIN TOGETHER - we believe that the whole TEAM is greater than the sum of its individual players and Together Everyone Achieves More
- WE EAT THE STINKY CHEESE - we have a curious mind, and never stop learning
- WAKE UP. BE AWESOME. REPEAT - we believe that working hard is the result of a great attitude and passion for living each day at our best, and
- NO DONKEYS - we know that life is too short to work with, or do business with, those that think and act like donkeys.

**Our Opportunity**:
We have an opportunity available for a permanent, full-time, B2B Brand Manager, E-Commerce within our Marketing team our Thorold main office and distribution center. The Brand Manager, E-Commerce role combines the ownership of brand positioning and identity with the responsibility of managing our websites and key data analytics. The individual in this role has a strong background in B2B marketing driving lead generation, brand management, a solid understanding of e-commerce principles, and the ability to leverage data analytics to drive business growth. As the Brand Manager for our e-commerce platforms, you will play a pivotal role in supporting the wholesale division sales’ team, shaping our brand strategy, ensuring consistent brand messaging, and optimizing the online customer experience.

**Who we are looking for**:

- You are all about the customer - a highly motivated customer-savvy individual with experience and passion for communicating and managing experiences through multiple customer touchpoints.
- You bring experience in B2B marketing, having used and integrated Salesforce and its marketing platform partners to drive qualified leads to the sales team.
- Developing strategies and tactics that build customer relationships and align with the business objectives might just be your favourite thing to do.
- You are a collaborative partner on the team.
- You are comfortable working across multiple platforms and being able to analyze data of each, providing insights to inform decision-making.
- Staying informed of the latest trends and functionalities of key platforms is part of your daily routine.
- Solid business acumen to ensure online and offline activities align with broader business strategies.

**What you will do**:
Brand Management:

- Develop and maintain a strong brand positioning and identity that resonates with our target audience.
- Conduct market research and competitor analysis to identify market trends and opportunities.
- Collaborate with cross-functional teams to ensure brand consistency and alignment across all marketing efforts.
- Develop and implement brand guidelines to ensure consistent brand representation.
- Monitor and evaluate brand performance, making data-driven recommendations for improvements.
- Lead go-to-market strategy and planning for integrated marketing approach, including product callouts, promotions, and campaigns.
- Develop and execute brand communication plans to increase brand awareness and engagement.
- Collaborate with external agencies and partners to enhance brand visibility and partnerships.
- Coach, lead and manage brand marketing coordinator and assign tasks accordingly.
- Coach, lead, and manage graphic designer to ensure all assets are on-brand and provided in accordance with the provided timelines.
- Plan and manage brand marketing budgets, working in partnership with Finance team.

E-commerce Website Management:

- Oversee the management and optimization of our e-commerce website, ensuring a seamless and user-friendly experience.
- Collaborate with IT/web development team to implement design changes, new features, and functionality enhancements.
- Continuo

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