Social Media

4 weeks ago

Thorold, Canada Niagara River Lions Full time

**Position**:Social Media & Marketing Coordinator

**Reports to**: President, Niagara River Lions

**Location**:Thorold, Ontario

**Job Type**:Permanent, Full-time, Salary

**Overview**:
**Key Responsibilities**:
**Social Media Management**:

- Create, manage, and execute content across all social media platforms (Instagram, X, Facebook, TikTok,, etc.) following brand guidelines
- Develop and implement a social media content calendar to align with the team’s marketing initiatives, partnerships, events, and games.
- Work closely with graphic designer and content creators to plan engaging, on-brand content, including graphics, videos, game highlights, and team news.
- Monitor social media channels for fan interactions and comments, ensuring timely responses to messages and comments.
- Analyze social media metrics and adjust strategies based on engagement insights and trends.
- Actively monitor social media trends, best practices and opportunities
- Capture and create original content during home games, team practices, and other events.
- Edit and post timely updates during live events, games, and news announcements.

**Marketing Strategy & Campaigns**:

- Help develop and implement promotional campaigns, both digital and in-person, to promote games, events, and merchandise.
- Send targeted marketing text messages through team’s text platform
- Support cross-departmental marketing efforts, including sponsorship activations, community outreach, and team promotions.
- Assist with the development of print and digital marketing materials such as flyers, posters, and ads.
- Manage media buys and relationships with media partners within budget

**Fan Engagement & Community Outreach**:

- Build and maintain a strong online community by interacting with fans, responding to comments, and sharing user-generated content.
- Organize online contests, giveaways, and polls to engage fans and increase social media following.

**Collaboration and Reporting**:

- Collaborate with all departments to ensure brand consistency and messaging alignment.
- Monitor and report on the effectiveness of marketing campaigns, adjusting tactics as necessary.
- Assist in creating monthly performance reports for social media engagement, campaign success, and overall marketing goals.

**Press Releases & Media Relations**:

- Write and distribute press releases about team news, player updates, game previews, event announcements, and other relevant content.
- Coordinate with media outlets, journalists, and influencers to ensure timely coverage of the team’s activities.
- Assist with media inquiries and organize interviews with players and coaches when necessary.
- Maintain a press kit and media contacts list.

**Website Management**:

- Oversee and update the team’s official website with the latest news, game schedules, player bios, and marketing materials.
- Ensure the website is user-friendly, engaging, and optimized for search engines.
- Collaborate with design and development teams to implement new features and improve user experience.
- Update news, event information, and sponsor details in a timely manner.

**Administrative Support**:

- Manage all game day and non game day photos but sorting and tagging
- Maintain an organized and up to date database of all marketing material and graphics
- Ensure all marketing and communications projects meet deadlines, budgets, and quality standards.
- Other duties as reasonably assigned by the President

**Qualifications**:

- An undergraduate degree or diploma in communications or marketing is preferred
- Creative aptitude for design
- Demonstrated experience at social media content development and management
- A passion for basketball and knowledge of basketball terminology
- In depth knowledge of customer service best practices and execution
- Excellent writing skills including grammar, punctuation and creativity
- An eye for detail
- Ability to come up with creative and engaging captions, ideas and marketing strategies

The NBG is an equal opportunity employer and welcomes all qualified applicants. We are committed to fostering an inclusive, equitable, and accessible workplace where every team member feels valued, respected, and supported, and the opportunity to reach their full potential.

**Job Types**: Full-time, Permanent

Pay: $40,000.00-$45,000.00 per year

**Benefits**:

- Dental care
- Extended health care
- Paid time off
- Store discount

Schedule:

- Monday to Friday
- Weekends as needed

**Experience**:

- Marketing: 1 year (preferred)

Work Location: In person

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