Customer Relationship Management and Digital Marketing Specialist

2 weeks ago

Thorold, Ontario, Canada Book Depot Full time

We are seeking a highly motivated and experienced Customer Relationship Management (CRM) Coordinator to join our team at Book Depot. As a key member of our marketing department, you will be responsible for managing our email marketing campaigns, social media presence across various platforms, and SMS marketing efforts.

Key Responsibilities:
  • Manage email marketing campaigns through Klaviyo, including creating and scheduling emails, tracking performance metrics, and optimizing campaigns for better results.
  • Schedule and manage social media posts across multiple platforms, including Facebook, Instagram, Twitter, and LinkedIn, to engage our target audience and promote our products.
  • Develop and execute SMS marketing campaigns in alignment with email and social media strategies to engage customers.
Requirements:
  • Bachelor's degree in marketing or related field, or equivalent experience.
  • 2+ years of successful email/social media marketing experience; SMS experience an asset.
  • Proficiency in HTML/CSS coding for creating and optimizing responsive email templates.
  • Experience managing email, social media, and SMS accounts for multiple brands, with the ability to pivot between brands.
  • Proactive, self-starter, and team player, confident working in collaboration with various stakeholders.
  • Retail, B2C, and B2B experience is an asset.
  • An understanding of platform analytics and can interpret data insights.
What We Offer:

As a valued member of our team, you will receive a competitive salary of $60,000 - $80,000 per year, depending on experience, plus benefits, including health and dental insurance, employee and family assistance program, annual incentive bonus opportunity, and paid time off.

We are committed to a diverse and inclusive workplace for all employees. If you are contacted for a job opportunity, please advise us of any accommodations necessary.

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