Customer Relationship Management Specialist

2 weeks ago


Thorold, Ontario, Canada Book Depot Full time

Book Depot, a leading bargain book wholesaler and online retailer in North America, is seeking a highly motivated Customer Relationship Management (CRM) Coordinator to join our team at our Thorold main office and distribution center. This permanent, full-time opportunity will play a key role in managing our email marketing campaigns, social media presence, and SMS marketing efforts.

About Us

As Canada's Best Managed company with an award-winning culture, we pride ourselves on Enchanting the Minds of readers around the world. Our team of hardworking individuals is dedicated to delivering exceptional customer experiences, and we're committed to making a positive impact in our community.

With over 30 years of experience in the industry, we've developed a strong foundation in automation and technology, allowing us to push the limits of what's possible. Our core values are at the heart of everything we do, guiding us in our mission to provide the best experience for our customers.

We're now looking for a talented individual to join our CRM team as a CRM Coordinator. This exciting opportunity offers a competitive salary range of $50,000 - $65,000 per year, depending on experience, plus additional benefits such as health and dental insurance, an Employee and Family Assistance Program, and paid time off to volunteer and live out our core purpose.

Job Description
  • Manage email marketing campaigns across multiple platforms, including Klaviyo and Sprout Social;
  • Schedule social media posts through Sprout Social for Book Depot Inc.'s portfolio of brands;
  • Assist in planning social media content in collaboration with brand teams using social media calendar;
  • Execute SMS campaigns in alignment with email and social media strategies to engage customers;
  • Monitor and analyze SMS campaign performance, including open rates, click-through rates, and conversions;
Required Skills and Qualifications
  • Bachelor's degree in marketing or related field (or equivalent experience);
  • ~2+ years of successful email/social media marketing experience; SMS experience an asset;
  • Confidence using ESP platforms, preferably Klaviyo, and social media management tools;
  • Proficiency in HTML/CSS coding for creating and optimizing responsive, visually appealing, and functional email templates across various devices and platforms;
  • Experience managing email, social media, and SMS accounts for multiple brands, with the ability to pivot between brands;
Benefits

In addition to a competitive salary, we offer a comprehensive benefits package, including:

  • Health and dental insurance;
  • An Employee and Family Assistance Program with 100% employer-paid premiums after the fulfillment of a waiting period;
  • Paid time off to volunteer and live out our core purpose;

If you're a customer-focused individual with a passion for marketing and technology, we encourage you to apply for this exciting opportunity to make a meaningful impact in our organization.



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