Digital Marketing

2 months ago

Montroyal, Canada A.M.G. Medical Full time

Are you a quick learner and love to adapt to change? Do you have a growth mindset? Are you able to manage multiple projects simultaneously? Do you have a proven track record of successfully generating and managing online leads and driving business growth through digital marketing?

We are currently looking for a **Digital Marketing & CRM Specialist **to join our team

AMG manufactures and distributes home healthcare and medical professional products. Our comprehensive product lines adhere to world class standards for high quality and quick response.

AMG will provide you with a fast-paced, innovative work environment and a warm, friendly, helpful employee culture. AMG offers an excellent opportunity to progress your career within different departments.

**What’s in it for you?**
- Hybrid position
- Monthly activities
- Group benefits
- Employee assistance program
- Virtual doctor (telemedicine)
- Free on-site parking

**Primary Responsibilities**:

- Develop and execute a comprehensive digital marketing strategy to generate leads and drive brand awareness for AMG Medical through SEO, Google Ads, LinkedIn Ads, and other online marketing channels.
- Monitor and optimize campaign performance, ensuring that key performance indicators (KPIs) are met and adjusting strategies as needed.
- Conduct keyword research, competitor analysis, and other SEO activities to improve organic search rankings and drive targeted traffic to the AMG Medical website.
- Collaborate with the content team to create and optimize high-quality, SEO-friendly content for the AMG Medical website, blog, and social media platforms.
- Manage and optimize AMG Medical's HubSpot CRM, ensuring that customer data is accurate, up-to-date, and segmented effectively for targeted marketing campaigns.
- Monitor and analyze digital marketing and CRM performance metrics, generating reports and insights for the marketing team and senior management.
- Stay up-to-date with the latest digital marketing trends, tools, and best practices, ensuring that AMG Medical's digital marketing efforts remain competitive and effective.

**Desired Skills and Experience**:

- Bachelor’s degree in marketing, Communications, or a related field.
- 3+ years of experience in digital marketing, with a focus on SEO, Google Ads, LinkedIn Ads, and other online marketing channels.
- Solid knowledge of website analytics tools (e.g., Google Analytics) and the ability to analyze and interpret data to inform marketing decisions.
- Excellent written and verbal communication skills, with the ability to create compelling and engaging content for various digital platforms.

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