Product Marketing
6 months ago
**Who we are**:Amilia is more than just a tech company - we’re a close-knit community made up of caring, entrepreneurial-minded individuals. Our multi-disciplinary team members will challenge and support you on every project. We care about our work, our colleagues, and our clients
**What we do**:We provide an eCommerce platform for activities and recreation. Our platform enables organizations to engage and connect with their community by making it easy to find, register, and pay for activities online.
**How we do what we do**:We provide all our team members with the tools and flexibility they need to succeed every day. We also put an emphasis on collaboration and encourage everyone to bring new ideas to the table, even if it’s outside of your department.
**Why we do what we do**:We’re not just here to sell software - we want to revolutionize the way recreation organizations leverage technology. Every Amilian is incredibly invested in our mission to disrupt the status quo and help our clients achieve great things.
**What you can expect**:
As a Product Marketing Launch Manager, you will be responsible for crafting and executing product marketing launch strategies and tactics that support our continuously evolving end-to-end recreation management platform. Your expertise will play a pivotal role in shaping our messaging, positioning, and go-to-market strategies.
**You will be responsible for**:
- Create, plan, and launch product solutions on a monthly and quarterly basis.
- Maintain deep customer understanding and continuously validate user personas.
- Collaborate actively with our product management team to proactively plan key launches.
- Collaborate with marketing teams to develop a roadmap of marketing initiatives.
- Craft compelling product narratives and value propositions.
- Collaborate with Product Marketing, and Executive Leadership to create messaging that resonates with target buyers and user personas.
- Plan and manage go-to-market strategies across various channels.
- Collaboratively develop sales and customer success enablement tools and processes to facilitate sales cycles.
- Collaborate with sales and marketing teams for targeted campaigns.
**What we want from you**:
- 1-3 years of experience in product marketing following Pragmatic Marketing or PMA frameworks with proven success in growing product adoption and driving revenue.
- Strong project management skills and ability to lead cross-functional teams.
- Ability to handle tight timelines and deliverables.
- Background in SaaS or eCommerce marketing, preferably with experience in government, nonprofits, and small businesses.
- Bachelor’s degree or equivalent experience in Marketing, Business, or related field.
- Quantitative analytical ability and exceptional storytelling skills.
- Genuine interest in supporting organizations in serving their communities, sports, and activities for the whole family.
- Experience or interest in product lifecycle and product adoption.
**What you will get from us**:
- A competitive and progressive salary;
- A group RRSP employer contribution up to 5%;
- A complete benefits package for you and your family;
- An Employee Assistance Program (EAP) and a Telemedicine service;
- A $750 wellness allowance per year;
- 4 weeks vacation and 8 sick days yearly;
- The possibility of working in the office or at home, and up to 3 months abroad per year *conditions apply;
- A strong work-life balance: flexible hours, and year-round mini-Fridays;
- The week's paid leave between Christmas and New Year's Day;
- Skill development opportunities through engaging workshops, trainings, access to Udemy and opportunities to attend conferences;
- Companywide and team bonding activities to connect with your peers throughout the year;
- Up to 15 hours of paid group volunteering per year;
- Weekly Bootcamp and Yoga classes for Amilia;
- 25% discount on annual membership for STM and EXO; In-office snacks, including fresh fruit baskets, coffee, beverages, and free drinks.
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