Product Marketing Specialist
6 months ago
About Graitec Group:
- Founded in 1986, Graitec is a global leading Building Information Modeling (BIM) provider helping its architectural, engineering, construction and manufacturing customers to CREATE, SIMULATE, FABRICATE and MANAGE all the data of their projects.
- The company is driving growth through 3 highly complementary activities:
- ü Value Added Reseller of Autodesk solutions
- ü Software Editor of a suite of products complementary to Autodesk solutions for the construction industry
- ü Services since Graitec is providing training, consulting and support on top of the products with a consistent focus on customer satisfaction.
- Experts & Talents from all over the world.
- Our team is made of more than 500 outstanding talents, distributed across our 50 offices in 13 different countries, enabling us to meet our customer needs around the globe.
- The team is known for its accountability, agility and customer centricity as well as indeed for its ambition for both business growth & for sure impactful innovations with more than 25% of our teams in Research & Development.
Strengthening our international leadership position.
- We are honored to serve more than 260 000 customers worldwide to achieve more thanks to our technologies and to rank in Top 5 largest Autodesk Partner worldwide.
- Our ambition is to double our business in the coming few years as we just did in the last 4 years thanks to both organic growth & acquisition. This is why we are investing heavily on our upcoming transformation & reinforcing ongoing our teams globally.
About the Team Hiring:
- Graitec launched an ambitious digital transformation program to revolutionize its business You will be part of new team of talented and agile experts to change and deploy our digital, e-commerce and crm ecosystems in all our geographies in Europe and North America. Join Graitec to become one of the leaders of this digital transformation.
Overview:
- We are seeking a highly skilled and motivated Product Marketing Specialist to join our dynamic team for a maternity leave replacement lasting 15 months. The role of the Product Marketing Specialist at Graitec involves developing product positioning strategies including products launch, messaging, loyalty strategies, customer journeys, and establishing Graitec as a thought leader in the industry. The Product Marketing Specialist is responsible for lead generation strategies: campaigns, communication, tracking and reporting. She/He creates engaging content to technically promote the software solutions. She/He actively participates in industry events to share insights, trends, and best practices. He plays a crucial role in driving product awareness and customer engagement through targeted marketing initiatives. The specialist is responsible for identifying key industry players, forging partnerships and actively participating in industry events.**Key Responsibilities**
The responsibility is global and covers all the geographies where GRAITEC has a presence.
1. Strategic Positioning and messaging: Develop and execute product positioning strategies to establish a strong presence in the market. Collaborate with cross-functional teams to align product positioning with overall company objectives. Collaborate with product management to understand product features and benefits, translating technical details into customer-centric messaging.- 1. Content Creation: Develop marketing collateral, including product sheets, presentations, and digital content, to effectively communicate key messages.- Create high-quality, engaging content that educates & informs the target audience: writing blog articles, whitepapers, case studies, testimonials, webinars, web and social content (SEO relevant), and other relevant content formats. Work collaboratively with external partners, industry experts, and influencers to create valuable content. This could include co-hosting webinars, writing guest blog posts, or participating in panel discussions to provide thought leadership and showcase GRAITEC software solutions.2. Product Launch Strategy: Design and implement successful marketing campaigns. Participate to the development and execution of product launch strategies to maximize product awareness, generate leads, and drive customer engagement.3. Lead Generation and Nurturing: Work closely with the sales and local marketing teams to develop effective go-to-market strategies. Create and execute marketing campaigns that drive awareness, generate leads, and support sales efforts.- 4. Presales Enablement: Collaborate closely with the GRAITEC organization to participate developing presales enablement materials, including product presentations, sales guides, score cards- 5. Customer Advocacy: Identify and cultivate relationships with satisfied customers to create customer success stories, testimonials, and case studies. Leverage these stories to showcase the value and benefits of Graitec products and solutions.6. Thought Leader
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