Market Development Manager

7 months ago

Quebec City, Canada Lee Kum Kee Full time

**ABOUT THE COMPANY**

Founded in 1888, Lee Kum Kee, a Hong Kong-based global food company, specializes in creating condiments and sauces that promote Chinese cuisine worldwide. With more than 200 products to choose from, Lee Kum Kee takes the mystery out of cooking authentic and delicious Asian foods in the comfort of your kitchen. Lee Kum Kee is committed to providing authentic and innovative condiments and sauces featuring the highest quality ingredients. Armed with a unique management culture, stringent quality control, superb and innovative products, coupled with the century-long brand reputation, Lee Kum Kee has achieved unanimous recognition and won numerous prestigious awards.

Lee Kum Kee (USA) Inc., a division of Lee Kum Kee International Holdings Ltd., has its headquarters and manufacturing facilities in Southern California with more than 300 employees. We are looking for the best and brightest talents to join our company and work together to bring the next level of success

**BENEFITS**
- Extended medical & health coverage: Medical, Dental & Vision
- Paid holidays
- Bonus programs

***

The Market Development Manager is responsible for working with customers (distributors, key accounts and/or food service end point in assigned territories by working closely with the GM to achieve the annual net sales & profit targets, executing and monitoring promotional activities within the A&P budget, working with direct guidance from GM as it relates to business planning and customer strategy and executing business strategies and tactics as directed.

**ESSENTIAL FUNCTIONS**

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
- Responsible for achieving company gross sales goals as well as gross margin targets for fiscal year plans.
- Develop and execute actionable annual key account management plans to achieve growth targets with existing customers, leveraging inside sales and broker network resources to retain and delight current customers.
- Responsible for the day to day management of key accounts and trade partners & distributors.
- Maximize store visits weekly and submit weekly visit reports along with store visit checklists.
- Maintain a strong CRM pipeline by building on current relationships and occasional cold calling.
- Develop and execute actionable annual key account management plans to achieve growth targets with existing customers, leveraging distributors network resources to retain and delight current customers.
- Provide total account management and advocate on behalf of key accounts with a strategic sensibility, navigating both customer needs and brand goals.
- Develop and nurture strong customer contacts and positive, proactive relationships with key stakeholders, influencers, and wholesalers, including brokers and wholesale distributors on behalf of Lee Kum Kee, to deepen the relationship between the brand and customer as well as provide goodwill for potential new products or new accounts.
- Analyze potential or existing problems and know how to correct them as proactively as possible through analytics of the accounts, knowledge of accounts, and the relationships built with the customer.
- Develop, implement and evaluate trade and shopper marketing initiatives, based on insights.
- Business Planning/Financial accountability: Conduct sales analytics, using available insights to provide solutions to customer needs.
- Manage new product launches and expand distribution of LKK products.
- Forecast sales volume & trade dollars, maximize trade investments and efficiencies aligned to business objectives.
- Business and category analysis, develop& present category management solutions.
- Understand and execute marketing plan sales material; monitor trade activity execution.
- Evaluate customer specific reports and standardized IMS/top shelf reports; handle expired and damage products.
- Prepare quality business plans, budgets, presentations and reports as required.
- Execute various sales and marketing projects, including management and administrative duties.
- Foster positive relationships with existing customers; explore and develop more business opportunities. Timely handle customers’ inquiries.
- Maintain knowledge of new and existing products and industry trends so that we can provide customers with recommendations, keep LKK’s and customers best interest in mind, regarding strategies to grow their foodservice sales, whether through the use of LKK’s products or through operational guidance. Know the brand and be able to over deliver on needs.
- Proactively execute operations to solve customer challenges, from new product set up to on-time deliveries.
- Build and maintain collaborative relationships with colleagues across levels and functions*, including those working remotely.
- Perform other duties and responsibilities as assigned.

*Relationship Management within internal matrix organization
- Work in close collaboration

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