Marketing & Communications Specialist

2 months ago

Melville, Canada Saskatchewan Crop Insurance Corporation Full time

**What you'll do**:
Reporting to the Manager, Marketing and Communication, this **18-month **position works out of the Strategy, Marketing and Communications (SMC) unit. A Marketing and Communications Specialist is responsible for leadership in strategic marketing, public relations and corporate communication.

**Marketing**:

- Research, coordinate, and provide advice and guidance to executive management and business units on branding, communications and marketing strategies, corporate advertising campaigns, media relations, digital campaigns, social media, writing, print/video/radio production, and internal communications strategies.
- Work collaboratively with an agency of record to develop and build innovative marketing strategies and campaigns within a defined budget based on solid data, market research and analysis and present recommendations to management.
- Additional collaboration with a creative team to brainstorm and come up with branding ideas, graphic designs for the campaign and other promotional tactics that support business strategies and direction.
- Implements and follows brand marketing guidelines to ensure consistency throughout all SCIC campaigns.

**Public and Media Relations**:

- Research, prepare, write, create, design and coordinate corporate news releases, annual reports, promotional print materials, articles for Ministry of Agriculture or industry publications, speeches, calendar, internal newsletters, and customer bulletins; and implement communications strategies that align with business goals.
- Monitor social media and traditional media (print, television, radio, and public perception) for issues regarding SCIC programs to advise management and prepare responses and key messages. Understand social media platforms and develop external and internal strategies.
- Provide coordination and planning for trade shows, media events and other special events.
- Help generate executive communications such as presentations, media briefs, customer letters, and speaking points.

**Corporate Communication**:

- Work closely with customer service and program delivery on campaign execution.
- Review and edit corporate documents for clarity, grammar and consistency.
- Help drive employee engagement and create a culture of enhanced information sharing through internal communications strategies.
- Create and produce videos to align with corporate projects and initiatives.
- Ensure proper implementation and use of all communication tools used by the Corporation.
- Support project and event co-ordination services to the Corporation.

**Qualifications**:

- To be successful in this position, you will need a university degree in journalism or business administration majoring in marketing and a minimum of one year of relevant experience in a marketing, public relations, communications or journalism role OR a diploma in business administration with concentration in marketing, journalism studies, public relations and strategic communications with a minimum of three years of relevant experience in a marketing, public relation, communication or journalist.
- Relevant certificate programs (public relations and communications, Marketing Management, Agriculture communications, professional communication) considered towards years of experience.
- Superior communications and interpersonal skills, with the ability to write and communicate complex concepts to senior leaders and senior government officials.
- Ability to work with Adobe Creative Suite, Microsoft Office and web-based content management systems and social media content management systems.
- Demonstrates integrity with a focus on service excellence and innovation.
- Excellent time management skills with the ability to work independently and meet deadlines.
- Customer-focused with the ability to relate and appeal to the farming community.
- Self-starter with a promotional and creative aptitude.
- Familiarity with marketing methods, public relations techniques and social media.
- Familiarity with print and/or digital media.
- An in-depth knowledge of government operations and programs is preferable.
- A criminal record check is required.
- Must possess a valid driver’s license.

**Competencies**:

- **Service Excellence**:Delivers and provides additional information or service beyond customer expectations. Builds rapport and committed relationships. Uses customer feedback to make changes in work and personally commits to resolving customer issues.
- **Personal Leadership and Development**:Balances organizational, team and individual commitments. Listens and influences others to generate enthusiasm. Recognizes strengths and is open to feedback on enhancing skills.
- **Strategic Thinking**:Develops, leads and ensures meaningful communication to inspire and influence others to support strategies and key actions. Anticipates trends and develops strategies to move the organization forward. Commits to achieving success at the team and organizational level.

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